Brainlab

BACKGROUND

I am the Director of E-commerce and Delivery of "Obzhora" Supermarket Chain

Obzhora is an online supermarket in Odesa, Ukraine, offering grocery and FMCG delivery with courier, express, self-pickup and Nova Poshta delivery options.

OPPORTUNITY / CHALLENGE

• Migrate off a legacy self-built platform onto a modern, scalable Laravel-based system
• Synchronise inventory and orders across multiple physical stores and POS systems
• Build custom staff tools (picker/collector and courier cabinets) to streamline order fulfilment
• Integrate loyalty, payment, and delivery/logistics services

SOLUTION

Online Search

• High ratings
• Pricing fit our budget
• Good value for cost

6-10 Employees

Brainlab rebuilt Obzhora's online supermarket platform from the ground up, migrating it off a legacy self-written framework onto Laravel, PHP, MySQL and Redis. The work started with research: interviews with our team, competitor analysis and interviews with our customers. The scope then included a full UX/UI redesign; online ordering and an order management system; a custom admin panel with promotion and delivery-time planning and order prioritisation; custom picker (collector) and courier cabinets to manage order fulfilment; synchronisation of inventory and orders across multiple physical stores and POS systems; geolocation-based store assignment for customers; integrations with Motive Force, ABM Loyalty, SMS Fly, LiqPay, Nova Poshta and Google Maps; and optimisation for speed and stability on all devices. The platform has been live since 2025 and remains on an ongoing support retainer with Brainlab.

RESULTS & FEEDBACK

Customers can now place full orders online, which wasn't possible on our old site. Orders are handled through dedicated picker and courier cabinets, and stock and sales sync automatically with our stores' POS systems. The new platform is optimised for speed and stability on all devices, and the loyalty programme with bonuses and promo codes supports repeat purchases.

Project management was organised and transparent. The team kept us updated on progress, worked through priorities with us during regular online meetings, and responded quickly when we raised questions or new requests.

• Virtual Meeting
• Email or Messaging App

Their ability to build custom tools around how our business actually works. Before designing anything, they interviewed our team, analysed competitors and talked to our customers. The picker and courier cabinets and multi-store synchronisation were designed specifically for our operations rather than adapted from a template. They also stayed with us after launch and continue to support the platform.

The main area for improvement early in our collaboration was communication around technical matters. Our initial account management setup sometimes required several rounds of clarification between our team and the developers, which slowed down discussions and decisions. Brainlab has since addressed this by assigning a project manager with a programming background, and the difference has been significant. We can now discuss new features, bugs, and user experience issues directly, explore solutions together, and agree on next steps much faster. We also appreciate that Brainlab treats Obzhora as a partner. They have been flexible in finding arrangements that balance our business needs with their team’s time, workload, and costs. When urgent requests arose outside the original plan, they adapted and helped us find practical solutions. Support has consistently been responsive, including outside regular working hours when needed. At this stage, the areas we initially felt needed improvement have already been addressed. We are very happy with the current level of communication, delivery, and ongoing support, and our experience of working with Brainlab is highly positive.

BACKGROUND

Please describe your company and position.

I am the Founder, Marketing Strategist of Octogamma

Describe what your company does in a single sentence.

Marketing agency for tech, fintech, web3 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brainlab Studio to accomplish?

• Developed the website and implement marketing-based user flows
• Executed complex integrations and implemented a custom client solution within the existing CMS
• Implemented technical SEO best practices
• Connected and configured analytics for performance tracking
• Provided ongoing technical support for website maintenance

SOLUTION

How did you find Brainlab Studio?

Meet on London Tech Conference

Why did you select Brainlab Studio over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brainlab Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brainlab is a fantastic partner if you’re looking for a technically strong and reliable web development team.

As a marketing agency, we focus on brand strategy, communication, and designing websites optimized for high conversion. One of our clients came to us with very specific requirements and a request to build their website using a particular CMS that wasn’t designed to support such a custom solution.

We reached out to Brainlab to help us with the development and implementation of our custom design, marketing-driven user flows, and a bespoke feature set — all integrated into that existing CMS.

Brainlab delivered excellent results. They found a highly specific and efficient approach to meet all of our technical requirements. Not only did they deliver on time, but they also went beyond the original scope, which we deeply appreciated.

As the founder of a marketing agency, I was extremely satisfied with how Brainlab brought our vision to life. Thanks to their work, we were able to deliver a top-tier solution to our client — one that combined great design, seamless communication, and the custom functionality the client had requested. The client was thrilled with the outcome.

We also appreciated the warranty period they offered for fixing any post-launch issues, as well as the clear documentation and training they provided for managing the custom-built admin features — both for our team and the client’s.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a fully functional website in just 2 months — complete with our custom design, advanced marketing-driven user flows, and several highly specific features that Brainlab developed and implemented on top of the standard CMS capabilities. These weren’t out-of-the-box functions — Brainlab engineered custom solutions tailored exactly to our client’s unique needs.

Analytics tracking was fully connected, and technical SEO recommendations were implemented by default. Thanks to their experience, those recommendations aligned perfectly with our marketing strategy.

As a result, our client was able to launch their marketing campaign on time and secured their first quality leads shortly after launch.

The collaboration process was smooth and transparent for both our team and the client. From day one, Brainlab provided a clear delivery schedule and timeline, so we always knew what to expect at each phase of the project.

We also received detailed weekly reports outlining what had been completed and what was planned next — which kept everything organized and on track.

Brainlab was highly responsive throughout the project and always available to answer our questions.

We’re very happy with both the result and the process — and most importantly, so is our client.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. We kicked off with a sync call to align on expectations and technical requirements, followed by clear documentation and a structured timeline. Weekly updates kept us fully informed, and all deliverables were completed on time. 

What was your primary form of communication with Brainlab Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really appreciate how technically strong the team is; it’s clear they have over 10 years of experience and have handled all types of projects with different levels of complexity. Thanks to that, we achieved fast results and a very smooth process with them.

We also enjoy their communication - fast, friendly, and clear!

Are there any areas for improvement or something Brainlab Studio could have done differently?

So far everything is great 

BACKGROUND

Please describe your company and position.

I am the CEO of LLC Netframe

Describe what your company does in a single sentence.

Netframe specializes in Python and Odoo development, as well as DevOps services. We create custom software solutions and business applications, optimizing processes to enhance efficiency and reduce costs. Our team of experts helps companies achieve their goals by leveraging modern technologies and innovative approaches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brainlab Studio to accomplish?

• Full cycle web development of our corporate website

SOLUTION

How did you find Brainlab Studio?

Online Search

Why did you select Brainlab Studio over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Brainlab Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The web development company handled everything needed to build our new corporate website from start to finish. They began by understanding our business goals and planning the project. Then, they designed and developed the website, integrated our content, and made sure everything worked smoothly.

Key Deliverables:

• Initial Planning.
  They met with us to discuss our needs and created a clear plan for the project, including the website structure and timeline.
• Design.
  The team designed the website’s look and feel, focusing on making it user-friendly and responsive across all devices.
• Development.
  They built the website, adding all necessary features, including a content management system (CMS) that’s easy for us to use.
• Content Integration & SEO:
  They added our content and optimized the site for search engines to help improve our online visibility.
• Testing & Launch.
  After thorough testing, they launched the site and provided support to address any issues that came up afterward.

The final website is modern, easy to use, and perfectly fits our business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was a clear success. After launching the new website, we saw a 35% increase in traffic within three months. User engagement improved, with people spending more time on the site and fewer leaving immediately. Our lead generation went up by 20%, and our search engine rankings also got better, bringing in more organic visitors. The positive feedback from customers and our team further confirmed the success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They kept us informed throughout the process with regular updates and clear timelines. Every milestone was met on schedule, and any changes or requests we had were handled quickly and professionally. Communication was smooth, and they were always responsive to our needs, making sure we felt supported from start to finish. Overall, they delivered everything on time and exceeded our expectations in terms of responsiveness.

What was your primary form of communication with Brainlab Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their extensive experience in web development and deep technical expertise. They clearly knew what they were doing, offering valuable insights and suggestions that elevated the project.

Their strong communication skills made a big difference, they were always clear, transparent, and responsive, ensuring we were on the same page every step of the way.

Are there any areas for improvement or something Brainlab Studio could have done differently?

I don't see any, we were satisfied with their services and the result.

BACKGROUND

Please describe your company and position.

I am the CO Founder of Excella PPC

Describe what your company does in a single sentence.

Excella PPC is a performance marketing agency that manages Google Ads and Microsoft Ads campaigns for ecommerce and SaaS businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brainlab to accomplish?

We hired Brainlab to rebuild the online store of one of our ecommerce clients, a retailer of heating products, on Laravel. The client came to us for PPC, but their old website was slow, had bugs, and offered a poor user experience, so the paid traffic we sent was not turning into sales. The goal was a fast, stable, conversion-focused online store that would make the client's ad budget pay off.

SOLUTION

How did you find Brainlab?

Referral

Why did you select Brainlab over others?

Previous Experience

How many teammates from Brainlab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

"One of our PPC clients, a retailer of heating products, had an outdated online store that was holding back their paid campaigns: pages loaded slowly, the cart and checkout had bugs, and the UX made it hard for shoppers to complete a purchase.
We brought in Brainlab, a Ukrainian full-cycle web and software development company, to design and develop a new ecommerce website for heating products on Laravel. Their team started with an audit of the old store and the customer journey from ad click to completed order. Key deliverables included:

• UX/UI redesign of the online store with a focus on navigation and filtering of heating products, product pages, cart and checkout
• Custom Laravel ecommerce development with a fast, mobile-first frontend
• A simplified, bug-free cart and checkout flow
• An admin panel for managing products, prices and orders
• Migration of the product catalog from the old website
• Integrations for payments, delivery and analytics, including ecommerce conversion tracking for our ad campaigns
• Testing and a smooth launch of the new store"

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the launch of the new Laravel store, the conversion rate from cart to completed order increased by 35%. The website now loads fast, works without bugs, and gives shoppers a much smoother path from product page to checkout. For our PPC work this made a real difference: the same ad budget now brings more orders, and we can scale the client's campaigns with confidence because the website converts the traffic we send.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well organized from start to finish. Brainlab delivered the new store on schedule, kept both us and the client updated at every stage, and responded quickly to questions and feedback. They were easy to coordinate with alongside our ongoing PPC work.

What was your primary form of communication with Brainlab?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to connect UX, development and business results. Brainlab designed the online store around how real customers buy, and they understand that site speed, stability and a simple checkout are what turn paid traffic into revenue. Thanks to their Laravel expertise, the client got a custom ecommerce solution built to scale instead of a template.

Are there any areas for improvement or something Brainlab could have done differently?

Nothing significant comes to mind. The cooperation went smoothly, and we plan to keep working with Brainlab when our clients need ecommerce development or website improvements.