Brainak System Technologies

BACKGROUND

Introduce your business and what you do there.

We’re a construction equipment company that manufactures back loaders and tractor attachments for commercial manufacturing. I’m a media production executive in corporate communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brainak ?

We were trying to develop marketing tools and a solution to display our products to our customers. It was tough to find a suitable partner because we have a wide range of products.

SOLUTION

What was the scope of their involvement?

They developed a sales tool for us. We gave them ideas, and they gave us a solution. They’re very logical so they understood the requirement and accomplished our target. They’ve given us so many ideas and produced marketing software that’s strong in its technical quality. We’re also about to do another, larger project with their team.

What is the team composition?

I worked with Rajesh [CEO, Brainak] and Majoj [Manager Business Development, Brainak].

How did you come to work with Brainak?

We approached Brainak and chose to work with them because they were consistent in providing solutions.

What is the status of this engagement?

We started working together about a year ago. The project launched in less than a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Brainak’s help, we’re now able to much more effectively share information about our products. There were no mistakes in the technical work Brainak produced. After implementing their product, our user base significantly increased in one year.

How did Brainak perform from a project management standpoint?

They stuck to the timeline. They were logical and helped to manage the project well.

What did you find most impressive about them?

hey’re persistent and they do really good work. They’re entirely different from other development companies I’ve worked with before.