Boost Hero

BACKGROUND

Please describe your company and position.

I am the Owner of Fractional GTM Engineer

Describe what your company does in a single sentence.

I'm a Fractional GTM Engineer specializing in outbound automation and go-to-market systems for B2B companies. I help sales and marketing teams build scalable outreach infrastructure using tools like Clay, replacing manual prospecting with automated, signal-based workflows that generate consistent pipeline.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boost Hero to accomplish?

• Help Maria refine her outbound strategy, qualify the right SMB and mid-market clients, improve lead magnet follow-up, and build a clearer Boost Hero-style system for generating qualified sales conversations.

SOLUTION

How did you find Boost Hero?

Referral

Why did you select Boost Hero over others?

High ratings

How many teammates from Boost Hero were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Boost Hero supported the project by helping clarify and strengthen the outbound strategy to generate better-qualified sales conversations. We reviewed the current LinkedIn outbound approach and prospect responses, clarified the ICP with a stronger focus on SMB and mid-market companies, recommended a simple qualification form, shared a clearer lead magnet follow-up structure, outlined a repeatable outbound process, discussed inbox health and deliverability, and reinforced the importance of focusing on revenue-generating activities like offers, lead generation, and sales conversations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Early signs included inbound LinkedIn replies, stronger prospect qualification, clearer ICP filtering, faster Loom follow-up structure, and a sharper focus on revenue-generating outbound activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and always available to address questions and provide guidance. Delivered insights and recommendations in a timely manner and adapted the approach based on my specific needs.

What was your primary form of communication with Boost Hero?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive was how clearly Sergio and the Boost Hero team understood outbound from both a strategy and execution perspective. They did not give generic advice. They helped me think through the full system: who to target, how to qualify prospects, how to follow up, what message to use, and when to keep things manual before adding automation.

The most unique part was how practical the guidance was. Every recommendation was tied to getting better sales conversations, not just more activity. They helped me simplify my ICP, improve my lead magnet follow-up, and focus on the actions that could actually create revenue.

Are there any areas for improvement or something Boost Hero could have done differently?

No, no specific areas of improvement.