Boomit Performance Marketing

BACKGROUND

Please describe your company and position.

I am the CCO of Astroselling

Describe what your company does in a single sentence.

Astroselling offers an integration and automation platform for e-commerce that connects marketplaces, online stores, and management systems. We help businesses synchronize inventory, pricing, listings, sales, and invoicing, simplifying omnichannel operations and facilitating the growth of their digital businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boomit Performance Marketing to accomplish?

• Increase the generation of qualified leads through performance marketing campaigns targeted at companies with e-commerce and omnichannel needs.
• Improve the efficiency of advertising investment by optimizing audiences, messaging, and channels to reduce the cost per sales opportunity.
• Develop a scalable digital acquisition strategy for new markets, leveraging various channels and marketing tactics to increase brand visibility, generate sales opportunities, and support Astroselling's regional growth plans.

SOLUTION

How did you find Boomit Performance Marketing?

Referral

Why did you select Boomit Performance Marketing over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Boomit Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Defining a performance marketing strategy aligned with our business and growth objectives.
• Researching and segmenting audiences to identify profiles with the highest conversion potential.
• Planning, setting up, and managing advertising campaigns across digital channels.
• Continuously optimizing campaigns, creative assets, and audiences to improve performance and return on investment.
• Monitoring and analyzing results through regular reports with key metrics and actionable recommendations.
• Strategic support to identify new customer acquisition opportunities and expansion into different markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sustained increase in the generation of qualified leads from digital channels.
• Improved efficiency of advertising campaigns, optimizing the cost per sales opportunity generated.
• Increased visibility of Astroselling among companies interested in e-commerce and omnichannel solutions.
• Generation of new sales opportunities in strategic markets for company growth.
• Gaining insights and knowledge about audiences, messages, and channels that enabled more effective marketing decisions.
• Implementation of a continuous, data-driven optimization process, improving the predictability and scalability of acquisition efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team maintained clear and consistent communication throughout the project.
• Deliverables and reports were provided on time and in full, meeting all agreed-upon deadlines.
• They demonstrated excellent responsiveness to inquiries, requests, and new challenges that arose during execution.
• They were proactive in proposing improvements and optimization opportunities based on campaign performance.
• They held regular follow-up meetings, which facilitated alignment between both parties and informed decision-making.
• They showed flexibility in adapting strategies and tactics to the evolving needs of the business and market conditions.

What was your primary form of communication with Boomit Performance Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

• Their deep understanding of the fintech industry, technology, and digital business allowed them to quickly grasp our challenges and objectives.
• The combination of strategic vision and operational execution provided them with both growth ideas and the ability to implement them effectively.
• Their data-driven approach to decision-making prioritized continuous optimization and constant improvement of results.
• The team's proactive approach in identifying opportunities, proposing new initiatives, and adjusting strategies when necessary.
• Their close and high-quality support made them feel more like a strategic partner than an external vendor.
• Their ability to adapt marketing strategies to different markets and audiences provided a valuable regional perspective for our expansion plans.

Are there any areas for improvement or something Boomit Performance Marketing could have done differently?

• As the project grew, it would have been valuable to incorporate more long-term planning in addition to the day-to-day tactical optimizations.
• Beyond these points, the overall experience was excellent, and the team demonstrated a great willingness to adapt to our needs and suggestions.

BACKGROUND

Please describe your company and position.

I am the Founder of Uy Carmela

Describe what your company does in a single sentence.

We connect patients who do not have access to a health center with professionals throughout Latin America who can provide them with private and personalized care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boomit Performance Marketing to accomplish?

• More professionals registered on the platform
• More users scheduling a medical appointment

SOLUTION

How did you find Boomit Performance Marketing?

Online Search

Why did you select Boomit Performance Marketing over others?

• High ratings
• Great culture fit

How many teammates from Boomit Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Creation of an advertising strategy to generate professional registrations on the platform.
2. Creation of creatives and copy to communicate the strategy.
3. Setup and optimization of advertising platforms (Meta, LinkedIn, and Google).
4. Competitive analysis in the sector.
5. Analysis of historical strategy and lessons learned.
6. Weekly results reporting.
7. Ongoing data-driven optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We increased the number of registered professionals on our platform tenfold.
2. We improved the cost of acquiring a registered professional by 40%, from USD 100 to USD 60.
3. We increased the number of scheduled daily consultations eightfold.
4. We improved the cost per scheduled consultation by 50%, from USD 10 to USD 5.
5. We increased the consultation completion rate by 30%, demonstrating that we also improved the quality of the patients we acquire.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. We received weekly reports, and they always delivered on time and in full. If meetings didn't happen for any reason, it was because we postponed them.
2. We had two very different objectives (to recruit more professionals and to acquire more patients), and they achieved both objectives excellently.

What was your primary form of communication with Boomit Performance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Their experience in performance marketing.
2. The technology they developed to generate efficiency.
3. Their focus on results.
4. The diversity of advertising platforms they managed.
5. Their positive attitude and flexibility when we had to pivot our strategy stood out.

Are there any areas for improvement or something Boomit Performance Marketing could have done differently?

I can't think of anything they could have done better, as they met expectations.