Bonobo & Co

Bonobo & Co is a marketing and growth consultancy for founder-led and PE-backed businesses whose growth has outrun their marketing.

That often means a business that has grown fast on the founder’s instinct and now needs a proper plan, a team that works, and a clear line between marketing spend and commercial results.

The work is led by Anthony Tattum, a marketing and growth consultant with 25 years as an agency co-founder, MD and CMO. He co-founded Big Cat in Birmingham in 2000 and later Leopard Co, and is an award-winner at the BusinessDesk Leadership Awards 2026. The “& Co” is a small network of trusted specialists, brought in when a job needs them.

How we work:

• As a fractional CMO - board-level marketing leadership, part-time
• On one-off projects, from a market diagnosis to a go-to-market plan
• Through Vector, a six-stage growth system: diagnose the market, decide the growth opportunity, set the strategy, build memory and momentum, apply the messy middle, then measure and learn

The approach is grounded in marketing effectiveness and behavioural science - how buyers actually choose, and what reliably grows brands. AI speeds up the research and analysis. The judgement stays human, and senior.

Past work includes a long partnership with a multi-brand restaurant group as it grew from £8m to £49m turnover, and the launch of a £150m city-centre destination, 95% let by opening day.

Services: fractional CMO, marketing strategy, growth strategy, brand and positioning, go-to-market planning, marketing effectiveness, marketing training and workshops.

Based in Birmingham, working across the Midlands and UK-wide.