REAL LEARNING. REAL FUN. REAL RESULTS

Bonfire is a leadership and organizational culture development organization with more than 40 years of experience helping midmarket and enterprise organizations build stronger teams and leaders at every level.

We specialize in healthcare, utilities, and insurance while also serving clients in financial services, manufacturing, construction, transportation, and professional services.

We develop people through:

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Indianapolis, IN
Year founded
Founded 1985

Service Lines

Corporate Training & Coaching: 60%
Business Consulting: 40%

Select Focus Area

Business Consulting Focus

Change Management Consulting: 50%
Strategy Development Consulting: 50%

Corporate Training & Coaching Focus

Customer Service Training: 20%
Leadership & Executive Coaching: 20%
Presentation & Public Speaking Training: 20%
Project Management Training: 20%
Sales & Business Development Training: 20%

Industries

Medical: 30%
Utilities: 25%
Other industries: 20%
Insurance: 15%
Manufacturing: 5%
Supply Chain, Logistics, and Transport: 5%

Clients

Midmarket ($10M - $1B): 70%
Small Business (<$10M): 20%
Enterprise (>$1B): 10%

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Our Story

Founded in 1985 as PhonePRO and rebranded as Bonfire Training in 2016, we help organizations spark learning, strengthen teams, and create lasting impact. Our experienced team brings decades of expertise in leadership development, culture elevation, customer experience, and learning strategy. Through a partnership-driven approach, we deliver engaging solutions that create measurable results: Real Learning. Real Fun. Real Results.

What Sets Us Apart

Trusted Partner to Midmarket/Enterprise-wide Orgs

Trusted by midmarket and enterprise organizations, we partner with clients to solve complex business challenges through leadership development, culture transformation, customer experience, and learning solutions that drive measurable results and lasting impact.

Customized Solutions Aligned to Business Goals

Customized solutions designed around your organization's goals, culture, and challenges. We partner with clients to create practical, engaging learning and development experiences that align with business priorities and deliver measurable, sustainable results.

L&D/Culture/Customer Exp/Learning Strategy Expert

Experts in leadership development, culture transformation, customer experience, and learning strategy, we help organizations build stronger leaders, more engaged teams, and high-performing cultures through practical solutions that drive meaningful and measurable business results.

Quick Facts

41 years in business

Commonly Asked Questions

At Bonfire, we believe the best results come from true partnership. We don't take a one-size-fits-all approach. Instead, we take the time to understand each client's culture, business goals, challenges, and people before recommending solutions. Our process begins with listening. We immerse ourselves in our clients' organizations to gain insight into their unique needs, then collaborate closely with stakeholders to design experiences that align with strategic objectives and deliver meaningful outcomes. Whether we're supporting a targeted initiative or a large-scale organizational transformation, we act as an extension of our clients' team. Relationships are at the heart of everything we do. In fact, one of our guiding philosophies is being a "Training Partner for Life" (TP4L). We are committed to building long-term relationships based on trust, responsiveness, and shared success. Many of our client partnerships span years, and even decades, because we continue to evolve alongside their organizations and support their changing needs. Throughout every engagement, we emphasize collaboration, communication, flexibility, and accountability. We regularly gather feedback, measure progress, and make adjustments to ensure solutions remain relevant and impactful. Our goal is not simply to deliver training. It's to help organizations build stronger leaders, elevate culture, enhance customer experiences, and create lasting results through a partnership that extends beyond a single project. That's why clients continue to return to Bonfire for Real Learning. Real Fun. Real Results.

At Bonfire, success is defined by our clients' goals. Every engagement is customized, so the desired outcomes, measurements, and ROI vary based on the initiative, audience, and business objectives. For more than 40 years, we have maintained a client satisfaction and success rate exceeding 99% by aligning our solutions to each organization's unique needs and desired results. We partner with clients to establish clear objectives, measure progress, gather participant feedback, and evaluate impact throughout the engagement. Whether the goal is stronger leadership, improved customer experience, increased employee engagement, culture transformation, or enhanced performance, our focus remains the same: delivering meaningful, measurable results that create lasting value for both people and the organization.

At Bonfire, we intentionally manage our client engagements to ensure every organization receives the attention, responsiveness, and partnership they deserve. Rather than focusing on the number of clients we serve at any given time, we focus on delivering a high-touch experience tailored to each client's goals, timeline, and needs. Our experienced team allows us to support organizations of varying sizes and complexity, from targeted initiatives to enterprise-wide learning and development strategies. Regardless of engagement size, our clients can expect dedicated support, open communication, and a true partnership approach. Our long-standing client relationships and 99%+ success rate over more than 40 years reflect our commitment to being a trusted Training Partner for Life.

At Bonfire, communication is one of our core strengths and a key factor in every successful partnership. As a company built on customer service and communication excellence, we believe clients should always know where a project stands, what is working, and what comes next. We are committed to being easy to work with. Our clients value our responsiveness, flexibility, transparency, and collaborative approach. From kickoff through completion, we maintain open communication through regular check-ins, planning sessions, status updates, and collaborative reviews. We work closely with stakeholders to align expectations, address challenges quickly, and ensure solutions remain connected to business goals. Creating positive energy is another core value that guides our work. We believe learning and development should be engaging, inspiring, and enjoyable. Whether we're facilitating a workshop, leading a strategic discussion, or managing a project, we strive to create experiences that build momentum, encourage participation, and strengthen relationships. Our reporting approach is tailored to each engagement and may include participant feedback, assessment results, engagement metrics, learning outcomes, recommendations, and progress updates. We focus on delivering meaningful insights, not just data, so clients can clearly understand the impact of their investment. As a trusted Training Partner for Life, we view communication as an ongoing conversation, not a project deliverable. Our goal is to build lasting relationships through transparency, positive energy, and a shared commitment to achieving results.

At Bonfire, turnaround times vary based on the scope and complexity of each engagement. Because every solution is customized, we work closely with clients to establish realistic timelines that align with their goals, priorities, and business needs. What remains consistent is our commitment to responsiveness, clear communication, and delivering on our promises. We pride ourselves on meeting deadlines, exceeding customer expectations, and remaining flexible when priorities shift. Whether supporting a fast-moving project or a large-scale organizational initiative, our team is focused on providing timely, high-quality solutions without sacrificing effectiveness or client experience. Our clients know they can count on us to be proactive, dependable, and easy to work with throughout every stage of the engagement.

Locations (1)

Bonfire Training 6302 Rucker Road, Suite D Indianapolis, IN, United States 46220

6 - 9

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