Blue Totem

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing for Pet Lovers Centre, a leading Southeast Asian retailer offering a wide range of pet care products and services through over 140 stores across the region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Totem?

We needed to announce a new business partnership and strengthen our position as a one-stop pet care brand. We also wanted to raise our corporate profile in Singapore through media interviews and thought leadership.

SOLUTION

What was the scope of their involvement?

Blue Totem provided project-based PR support. The work covered three areas. First, announcing a new business partnership: they researched the brand story, developed the press release and media materials, and ran media outreach and follow-ups. Second, content development: they wrote marketing and brand copy. Third, media relations: they pitched and coordinated interviews with English and Chinese-language media, prepared briefing notes, drafted responses to media queries for management review, and monitored coverage.

What is the team composition?

We worked with 2–5 teammates from Blue Totem.

How did you come to work with Blue Totem?

They were referred to me.

What is the status of this engagement?

We worked together from June 2022 to December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We secured coverage in leading English and Chinese-language business and news media, including The Business Times.

How did Blue Totem perform from a project management standpoint?

They delivered on time. We communicated via in-person meetings, email, and messages.

What did you find most impressive about them?

We were impressed by their timely delivery and professionalism.

Are there any areas they could improve?

We were happy with their work.