Bloomfield Growth Agency

BACKGROUND

Introduce your business and what you do there.

I’m the president of Franchise Marketing Systems, a consulting firm that helps small businesses expand through franchising. We offer services such as franchise development, consulting, sales, marketing, and international franchise growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bloomfield Growth Agency to accomplish for Franchise Marketing Systems?

We needed help structuring our campaigns more effectively and building more results-driven franchise lead generation campaigns.

SOLUTION

What was the scope of their involvement?

Bloomfield Growth Agency handles everything from strategy to creative to actual media placement for us. Their team has implemented, executed, and continues to manage our entire company marketing campaign. Bloomfield Growth Agency has built digital campaigns for us on Meta, Google, LinkedIn, YouTube, and a variety of other digital platforms.

What is the team composition?

We work with a leadership team from Bloomfield Growth Agency.

How did you come to work with Bloomfield Growth Agency?

We found them through an online search and a referral. We chose them over other options because they were a great culture fit, offered good value for the cost, and were referred to me.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working with them in August 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a higher rate of return on marketing dollars spent and better conversion rates on franchisees sold. The biggest advantage we’ve had with Bloomfield Growth Agency is the constant push to innovate and try new things. Their creative strategic leadership has allowed us to find, develop, and create new marketing platforms in multiple different verticals.We’ve grown our top-line revenue by over 300%, and our cost of conversion for franchise leads has gone down by over 30%. Bloomfield Growth Agency has brought us into five different digital verticals, which we had never used before. These verticals have contributed greatly to our growth and increasing our top line.

How did Bloomfield Growth Agency perform from a project management standpoint?

They’re excellent with timelines, communication, and professionalism, which is typically only seen in enlarged national agencies. We mainly communicate through virtual meetings.

What did you find most impressive about them?

Rich (Founder) stands out from any other agency leader I’ve worked with. His communication style and willingness to innovate, combined with his experience and leadership, make him an ideal strategic partner. The Bloomfield Growth Agency leadership team has worked very closely with us to manage these campaigns and maximize their efficiency throughout our relationship.

Are there any areas they could improve?

No, we’ve been very happy with them.

BACKGROUND

Please describe your company and position.

I am the CEO of Silicoat Roofing Inc

Describe what your company does in a single sentence.

Flat roof and metal roof restorations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bloomfield Growth Agency to accomplish?

• Increase Online Search Presence
• Lead Generation

SOLUTION

How did you find Bloomfield Growth Agency?

Referral

Why did you select Bloomfield Growth Agency over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Bloomfield Growth Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to implent a new website buit for SEO and implenet an SEO strategy. The second part was lead generation through differnat social media and search platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable out come was lead generation that occured from SEO and lead generation through social media advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The project manger is great to work with.
• Very responsive on answering questions and delivering projects in a timely matter.
• Truly a pleasure to work with.

What was your primary form of communication with Bloomfield Growth Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed at how many different people from different geographical locations can communicate and collaborate on delivering the objectives set out. This is truly a first-class operation from Bloomfield Growth Agency's leadership on down.

Are there any areas for improvement or something Bloomfield Growth Agency could have done differently?

Not that I am aware of.