Contact BLACKINK - Strategic Branding Agency
Get a custom proposalBranding & Design Agency
Blackink is a brand strategy and identity agency based in Beirut, Lebanon, with a second office in Montreal, Canada. Founded in 2006, we help founders and business leaders define how their business should be positioned and perceived, then build the verbal and visual identity that makes that position visible. That work covers positioning, brand naming, verbal identity, messaging, visual identity systems, packaging, and brand guidelines.
We work natively in English, Arabic, and French, which matters when a brand needs to travel between cultures, languages, and audiences without losing clarity or character.
Blackink works across six areas: new brand creation for startups and new ventures, brand uplift and repositioning for established businesses, branding for experts and advisory firms, restaurant branding, food and beverage branding, and branding for hotels, resorts, and property developments.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Beirut, Lebanon
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Year founded
Founded 2006
2 Locations
- Beirut , Lebanon
- Montréal , Canada
Service Lines
- Branding
- 70%
- Logo
- 10%
- Print Design
- 10%
Select Focus Area
- Branding Focus
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- Brand messaging
- 20%
- Brand strategy
- 20%
- Naming
- 20%
- Product branding
- 20%
Industries
No Industries have been added yet…
Clients
- Small Business (<$10M)
- 75%
- Midmarket ($10M - $1B)
- 25%
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Our Story
Blackink is a founder-led brand strategy and identity agency in Beirut and Montreal, building brands since 2006. Every engagement is led directly by Riad Mouawad, a Level C certified strategist. The person defining the position stays involved through the identity, with no senior-to-junior handoff.
We work natively in English, Arabic and French, so brands hold their meaning across cultures. Clients include startups, restaurants, F&B, hospitality and established businesses repositioning
Meet the Team
Riad MouawadFounder & Lead Strategist
Founder of Blackink and a Level C graduate certified by Marty Neumeier. I lead with strategy, then personally translate it into verbal and visual identity. Two decades across four continents, working natively in English, Arabic, and French.
What Sets Us Apart
Strategy and identity, same hands
Most agencies pass work from senior thinking to junior execution. That handoff is where strategy quietly disappears. Every engagement is led directly by Riad Mouawad, from first conversation to final identity. Same person throughout. The thinking stays connected to what gets made.Position before design, without exception
We define what a business should be known for before anyone opens a design file. A well-made identity built on an unclear position only makes the confusion look better. This order is why the work holds up as businesses grow and competitors start to look alike.Native in English, Arabic and French
Not translated. Developed simultaneously. Names, messaging and identity systems hold their meaning across all three from the start. For businesses working across Lebanon, the Gulf, francophone markets or a diaspora audience, that is the difference between travelling and staying home.Locations (2)
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