Bitcoin Marketing Team

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Barterchain, an online platform and app for people to barter their skills and services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bitcoin Marketing Team?

We needed to build a marketing strategy to support our pre-seed investment phase and help us build a presence on Google.

SOLUTION

What was the scope of their involvement?

Bitcoin Marketing Team provided us with a 25–30 page document strategizing our marketing initiatives for the foreseeable future. The marketing strategy consists of three phases: preparation, deployment, soft launch, and active launch. The phases include details about our target customers, user personas, tracking and attribution requirements, and KPIs.

The strategy also outlines how frequently we should publish blogs and other forms of content. It also lists the tasks we need to complete to carry out the marketing strategy. They also included instructions for my development team to set up our analytics. 

Additionally, they created an Excel database with information about different countries and their likelihood of adopting a bartering system. The spreadsheet rates countries based on their unemployment, self-employment, inflation, mobile usage, internet usage, and cryptocurrency usage rates. Bitcoin Marketing Team also taught me how to use the tool.

What is the team composition?

I worked with Jamie (Managing Director) and Shweta (Sales & Marketing Executive). 

How did you come to work with Bitcoin Marketing Team? 

I found them through a local enterprise body that partners with Bitcoin Marketing Team. I was assigned to them through a mentorship program, so I met with Jamie for a couple of sessions. I learned a lot from the sessions, so I decided to continue the partnership for our marketing strategy. 

How much have you invested with them?

We invested about €3,000 (approximately $3,000 USD).

What is the status of this engagement?

We worked together from November–December 2022. They delivered the final marketing strategy in three weeks. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t executed the plan yet, but our app is set to go to market and launch on the Google Play Store next week. They tailored the marketing plan for the beginning of the launch, so we haven’t set any metrics or KPIs yet. 

However, I’ve been impressed with the quality of the document they delivered. They created a mindful, detailed strategy that considers the fact that we don’t have a marketing team. It’s very professional and personalized to our specific stage, which we appreciate. We didn’t have a clue about marketing when we started working with them, so we’re using the strategy document as a bible; it’s a very clever, valuable resource.

Furthermore, their database has helped us determine which regions to target when we expand and the languages we need to use. It’s a very useful tool that makes it easy to filter and visualize data. 

How did Bitcoin Marketing Team perform from a project management standpoint?

Bitcoin Marketing Team met deadlines and communicated effectively. Even after they delivered the project, I felt comfortable continuing to ask questions as things came up. They were a very hands-on, helpful partner. We used WhatsApp to communicate and Google Workspace to manage the project and share feedback. Jamie and I met for one-on-one calls throughout the engagement. 

What did you find most impressive about them?

I was impressed with the one-on-one support they provided. Our calls provided a space to bounce ideas off one another, and I learned a lot.

Are there any areas they could improve?

There was some repetition in the document, but that’s all. 

Do you have any advice for potential customers?

If you involve yourself in the process, you’ll get the most out of the partnership with Bitcoin Marketing Team.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing executive for a fintech company focusing on Bitcoin mining. We provide mining services and offer our own digital wallet. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bitcoin Marketing Team?

We asked Bitcoin Marketing Team to help us perform marketing analyses in various European countries, as well as develop a strategic plan to promote our business in those countries.

SOLUTION

What was the scope of their involvement?

Initially, Bitcoin Marketing Team helped us perform marketing analyses on some European countries, including competitive and SWOT analyses. We also looked into the mining services those countries offer and the digital wallets they use.

Based on those analyses, Bitcoin Marketing team has provided us with a strategic, step-by-step plan to promote our business in those countries and improve our services to make them suitable for those markets. Their team has also created content and a content calendar for us, and we’re currently working on the operational part of the project.

What is the team composition?

We’ve been in touch with everyone from Bitcoin Marketing Team involved in the project, including Jamie (Founder), the project manager, and Pantelis (Digital Marketing Consultant).

How did you come to work with Bitcoin Marketing Team?

We did some online research, shortlisted five agencies, and had interviews with all of them. We decided to work with Bitcoin Marketing Team due to their accuracy and expertise in cryptocurrency mining. During our interview, they asked very specific questions about our business because they wanted to fully understand it. They also wanted to speak to all the people involved in our business, which we appreciated.

How much have you invested in them?

We’ve spent between €10,000–€20,000 (approximately $11,000–$22,000 USD).

What is the status of this engagement?

We started working with them in October 2022, and the project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we haven’t started the operational part of the project yet, Bitcoin Marketing Team has been very helpful in understanding the market background. They performed a comprehensive and exhaustive analysis of all the countries we needed.

How did Bitcoin Marketing Team perform from a project management standpoint?

Bitcoin Marketing Team has met all the deadlines and delivered everything we’ve asked for. We communicated via Telegram, email, and Google Meet.

What did you find most impressive about them?

Bitcoin Marketing Team is a small company with direct experience in the field we’re working in, and their estimations are very precise.

Are there any areas they could improve?

There’s nothing Bitcoin Marketing Team could improve on; we are very satisfied with their work.

Do you have any advice for potential customers?

Provide them with all the technical information needed for them to develop the project, and organize all the calls required to take it to completion.

BACKGROUND

Please describe your company and your position there.

We are crypto backed lending company that provides fiat and stablecoin loans to consumers and business that want to hold their crypto as collateral for the loan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bitcoin Marketing Team, and what were your goals?

In the beginning we had no awareness and didn't know where to find our audience in our niche. Over the years the Bitcoin Marketing Team has been able to provide SALT with clear direction and some very impactful marketing channels to experiment with. We have been able to build a substantial email list and implement many changes to our funnels to convert more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had experience with crypto and marketing. In 2017 there were not many marketing firms that were focused on those two things. As we were a new team, we needed help getting our marketing efforts going. The team had great experience in growing various marketing channels. They were essentially our in house marketing team for almost the entire first year of business.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As mentioned above, we knew we needed help launching our business to the world and they had expertise in the subject and tactics required to do that. In the beginning they helped us shape the messaging and channels we needed to market within for a higher probability of success. We started with developing a marketing strategy and then moved to executing that strategy with them and by hiring internal employees as we grew. They made key recommendations for hires we should make and the strategic marketing direction we should go in.

How many resources from the vendor's team worked with you, and what were their positions?

Anywhere from 2-5 different team members worked with us over the years. Strategist, PPC manager, social media managers, SEO specialist, wordpress developer, and content writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through the first year, we were able to raise a substantial amount of capital through their efforts. We were one of the largest at the time. They were also a key foundation in our efforts to strategically grow from 2017 to 2022.

How effective was the workflow between your team and theirs?

We had bi-weekly meetings with their team. Pre-covid the team fly out to our office once a quarter for in person meetings. We also communicated in Slack almost daily.

What did you find most impressive or unique about this company?

We admire the width of their marketing knowledge and how to apply it to different business types. Jamie is especially well seasoned professional marketer.

Are there any areas for improvement or something they could have done differently?

Organization is very difficult to do well. Given we had multiple projects going at once I would like to see a better project management process in the future.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Easy Crypto

Describe what your company does in a single sentence.

A non custodial crypto exchange in New Zealand, Australia and South Africa

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitcoin Marketing Team to accomplish?

• Digital advertising strategy and execution

SOLUTION

How did you find Bitcoin Marketing Team?

Referral

Why did you select Bitcoin Marketing Team over others?

• Great culture fit
• Referred to me
• Company values aligned
• Depth of crypto knowledge and experience

How many teammates from Bitcoin Marketing Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing focus on communicating Easy Crypto USPs to crypto users in our markets to drive sign up, conversions and transactions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Fixing data issues
• driving top of funnel traffic
• helping with conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great support, great ideas and collaboration on the project and an awesome extension of our team

What was your primary form of communication with Bitcoin Marketing Team?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their in-depth knowledge of advertising and crypto. Experience and smart and friendly team that take our needs seriously and believe in what we're trying to achieve and how they can remove hurdles to get us there.

Are there any areas for improvement or something Bitcoin Marketing Team could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of an ecommerce company

Describe what your company does in a single sentence.

We sell merchandise to help our customers secure their secret information.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitcoin Marketing Team to accomplish?

• Marketing strategy
• Go-to-market advice
• Branding
• ecommerce optimizations

SOLUTION

How did you find Bitcoin Marketing Team?

• Online Search

Why did you select Bitcoin Marketing Team over others?

• High ratings
• Company values aligned

How many teammates from Bitcoin Marketing Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had in-depth consulting sessions with them to get advice on our go-to-market strategy and items for us to address from a branding and marketing perspective.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO
• conversions
• marketing strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, did the necessary prep work, and were very responsive to our needs.

What was your primary form of communication with Bitcoin Marketing Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in marketing and crypto was amazing, they provided us a lot of value.

Are there any areas for improvement or somethin Bitcoin Marketing Team could have done differently?

They were great and very friendly!

BACKGROUND

Please describe your company and your position there.

AudioSourceRE is an AI Deep tech company that detects and separates audio and music for enhancement, reuse, and repurposing in media entertainment, communications, and audio devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bitcoin Marketing Team, and what were your goals?

Digital Marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across the company in an accelerator program initially, were impressed with their work, and decided to retain them subsequently.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Design and implementation of our digital marketing strategy, including website revamp, implementation of best SEO practices, SEM management and budget implementation, campaign management, reporting, control, and laterally social media support.

How many resources from the vendor's team worked with you, and what were their positions?

Company principal, SEM specialists, and design and content team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Outcomes included significant improvements in website design and performance including customer engagement, software trials, and conversion.

How effective was the workflow between your team and theirs?

High-level strategies agreed upon on a quarterly basis were implemented via weekly implementation and review meetings with the team. Monthly stage reviews assessed the ongoing performance.

What did you find most impressive or unique about this company?

Their commitment to the objectives and tasks was first class. They went above and beyond the requirements to ensure the desired outcomes. The team and principal were always available to our staff. Great interaction and dedication to milestone achievement.

Are there any areas for improvement or something they could have done differently?

None.