Billion Web Studio

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Trucks India, a commercial vehicle research portal that connects truck buyers and fleet owners in India with up-to-date pricing, specifications, and model comparisons.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Billion Web Studio?

We hired Billion Web Studio to design and develop the Trucks India website from the ground up. Our vision was to build a dedicated commercial vehicle research portal where truck buyers, fleet owners, logistics companies, and transport businesses across India could research, compare, and shortlist new trucks from leading manufacturers like Tata, Ashok Leyland, Eicher, BharatBenz, and Mahindra, all in one place.

Our first goal was a custom website design that was clean, modern, and fully responsive. Most of our audience browses on smartphones, so mobile-first web design, fast page load speed, and strong Core Web Vitals were essential, especially for users on slower networks in tier 2 and tier 3 cities. We wanted intuitive navigation and a smooth user experience (UX) so visitors could find the right truck in just a few clicks.

Second, we needed a scalable information architecture for our automotive content. Every truck model required a dedicated page covering ex-showroom price, on-road price, specifications, mileage, engine, payload capacity, GVW, variants, and key features. These pages had to be organized by brand, body type, fuel type, and tonnage, with filters and side-by-side truck comparison so buyers could easily evaluate light commercial vehicles (LCVs), intermediate commercial vehicles (ICVs), and heavy commercial vehicles (HCVs).

Third, we wanted a user-friendly content management system (CMS) that our team could run without developer support. New truck launches and price updates happen frequently, so we needed to add, edit, and publish listings quickly and keep our truck price and specification data accurate.

Finally, we wanted the website built on a strong technical foundation, with clean code, SEO-friendly URL structure, schema markup, fast hosting, and scalable web architecture, so the platform could support future features such as EMI calculators, dealer listings, and lead generation as Trucks India grows into one of India’s leading truck price and specification portals.

SOLUTION

What was the scope of their involvement?

Billion Web Studio has handled the complete end-to-end website development for Trucks India, from planning and design through to development, testing, and launch.

Discovery and planning: They started by understanding our business goals, target audience, and the way Indian truck buyers research commercial vehicles. Based on this, they planned the sitemap, information architecture, and URL structure for brand pages, model pages, category pages, and comparison pages.

UI/UX design: The team created wireframes and a custom, mobile-first UI design tailored to the automotive industry. The layouts focused on clear truck price displays, easy-to-read specification tables, and simple navigation, so buyers could quickly find and compare trucks.

Front-end and back-end development: They developed a fully responsive website optimized for speed and performance across mobile, tablet, and desktop. On the back end, they built a custom CMS that lets our team add new truck models, update ex-showroom prices, edit specifications, and manage brand and category pages without coding.

Key deliverables included:

Overall, Billion Web Studio has delivered a scalable, search-friendly commercial vehicle website that gives Trucks India a strong foundation to grow as a truck price and specification portal in India.

What is the team composition?

We’ve worked with 2–5 teammates from Billion Web Studio.

How did you come to work with Billion Web Studio?

We found them through a referral. We chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, offered good value for cost, and had company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Measured in Google Search Console, our weekly clicks from Google grew from 12 to 292 in the first five weeks after launch, and weekly impressions rose from 321 to 49,755. Over two-week windows, clicks went from 21 to 465 and impressions from 2,195 to 72,749.

In Google Analytics, organic sessions rose from 290 in the first month to 1,764 in the second (about 12 a day to 68 a day), and visits from AI assistants such as ChatGPT grew from 39 to 88.

Technically, Billion Web Studio has delivered 3,618 pages in our sitemap, covering 497 truck models with price, spec, mileage, and variant pages, plus comparison pages. They’ve fixed 351 broken internal links. After that, 2,751 of 2,753 crawled pages returned without errors, with no orphan pages. The site scores 90+ on PageSpeed on desktop and 100 for Lighthouse SEO.

In Google Analytics, engaged sessions from organic search grew from 164 in the first month to 999 in the second, about six times as many. Roughly 57% of organic visits were engaged sessions in both months, so the growth came with real reading, not just more clicks. Visits from AI assistants such as ChatGPT also more than doubled, from 39 to 88.

On the enquiry side, Billion Web Studio has connected every “Get best price” and brochure form so that each enquiry lands in our Google Sheet and our inbox at the same time. They’ve added checks for a valid mobile number, district, and pincode, so the enquiries we get can be acted on. They’ve also added a sticky Call / Get best price bar on phones and price enquiry sections on every truck model page, giving buyers an enquiry option on every page.

How did Billion Web Studio perform from a project management standpoint?

They’ve been organized and transparent. Billion Web Studio has shipped the work in small, separate releases rather than one big launch. Each change has been reviewed before going live and checked on the live site afterward, so nothing has broken without us knowing. After the major fixes, they’ve re-crawled the whole site and shown us the before and after numbers, such as broken links going from 351 to zero.Communication has been clear and practical. When they find a problem, such as an open data route or a page Google can’t read, they explain it in plain language, fix it, and confirm it’s live.

What did you find most impressive about them?

They treat the portal as a search product, not just a website build. Most developers would have built the pages and stopped there. Billion Web Studio has planned a page for every question a truck buyer actually asks: price, specifications, mileage, variants, and head-to-head comparisons. That has turned 497 truck models into more than 3,600 useful pages without thin copy-paste content.

They’ve also used our own data well. When a page told buyers to “ask the dealer” for body length while the figure was already in our dataset, they pulled it onto the page. The buyer tools work the same way: on-road price and EMI, a load planner drawn to scale, and running cost per kilometre.

They’re also honest with search engines. They’ve refused to add fake ratings or offers to our structured data, which many sites do and Google penalizes on research sites. They’ve fixed every crawl problem until almost every page returned cleanly. That combination of developer and SEO thinking in one team is rare.

Are there any areas they could improve?

No, we’re satisfied with them.