BIG Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of AZ Health Insurance Agents. We provide health insurance to individuals and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BIG Marketing?

We needed help growing our online presence on Google.

SOLUTION

What was the scope of their involvement?

BIG Marketing has been working on increasing our traffic and visibility through our website.

What is the team composition?

We’ve been working with 2–5 teammates from BIG Marketing.

How did you come to work with BIG Marketing?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $50,000–$200,000.

What is the status of this engagement?

We started working together in March 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BIG Marketing has increased our traffic by 4X in less than 12 months. We’ve also seen an increase in converting prospects and our ranking on Google. We convert about 30% of all sales-qualified leads, and many of our rankings are in the 1–3 range, whereas before, we had no presence. Overall, we’ve doubled our revenue in 12 months.

How did BIG Marketing perform from a project management standpoint?

They always deliver on time and ensure they deliver the reports that are most important to me, not just what’s needed. We communicate through virtual meetings.

What did you find most impressive about them?

They always find unique ways to increase our rankings using new ideas and tactics.

Are there any areas they could improve?

No, there aren’t any.