Contact B&G Collective
Get a custom proposalGrowth Marketing Systems For Builders & Remodelers
B&G Collective is a paid media and growth marketing agency for contractors, remodelers, builders, and home service businesses. We are based in the Richmond, Virginia area and work with clients across the United States.
We manage Google Ads, Local SEO, landing pages, and conversion tracking for companies that sell high-ticket projects: kitchen and bath remodeling, whole-home renovation, design-build, additions, roofing, and specialty trades. Most of our clients came to us after an agency spent their budget on clicks that never turned into signed contracts.
What we do differently:
Lead quality over lead volume. We build offline conversion tracking that pushes qualified leads and closed jobs back into Google Ads, so campaigns optimize toward booked work instead of raw form fills.
Tight match type control. We weight campaigns toward exact match and use broad match sparingly. This runs against Google's default recommendation and it is the main reason our clients stop paying for unqualified searches.
Offer and messaging first. Before we touch a campaign, we work on what you are actually selling and why a homeowner should call you instead of the other three estimates. We use our Booked Out Blueprint framework to map that out.
Design and development in house. Websites, landing pages, and branding are built by our own team in Webflow, so the ad and the page it sends people to are built together.
B&G Collective was founded by Adrian and Kayla Garcia in 2023 after realizing that most agencies underserve the trades. Engagements typically start with a free growth consultation and a review of your current account.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Colonial Heights, VA
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Year founded
Founded 2023
1 Locations
- Colonial Heights , VA
Service Lines
- Pay Per Click
- 50%
- Web Design
- 20%
- Performance Marketing
- 15%
- Branding
- 10%
Select Focus Area
- Branding Focus
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- Brand messaging
- 35%
- Brand strategy
- 35%
- SEO Focus
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- Local search
- 100%
- PPC Focus
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- Google Adwords
- 50%
- Retargeting Advertising
- 25%
Industries
- Construction
- 55%
- Business services
- 15%
- Consumer products & services
- 10%
- Non-profit
- 10%
- Real estate
- 10%
Clients
- Small Business (<$10M)
- 95%
- Midmarket ($10M - $1B)
- 5%
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Our Story
B&G Collective was built on a simple observation: too many good remodelers were paying for marketing that produced calls but never contracts. Founded by Adrian and Kayla Garcia, our team runs Google Ads, Local SEO, and Webflow websites for contractors, remodelers, and builders across the country. Strategy, media buying, design, and development all live under one roof, so the campaign and the page it points to are built together. Based near Richmond, Virginia. We measure the work by jobs booked.
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