Contact BFS Studio
Get a real-time quotePackaging & brand identity studio in Saigon
BFS Studio is a packaging design and brand identity studio in Ho Chi Minh City, Vietnam. Since 2020 we have shipped 30 projects for spirits, F&B, healthcare, finance and consumer brands - from the first concept to standing next to the printer during the run.
What we do:
Packaging design - rigid boxes, lacquer, foil and folding cartons, from dieline to print supervision (15 projects).
Tet / Lunar New Year packaging - limited editions, VAP and gift sets across six Tet seasons for seven Pernod Ricard houses: Royal Salute, Chivas Regal, The Glenlivet, Ballantine's, Aberlour, Imperial Blue and Jacob's Creek (8 programmes).
Brand identity - naming, logo, systems and guidelines a client team can apply without us (7 projects).
Art direction and key visual - one campaign lockup plus the full adaptation kit for every format (13 projects).
Production - film, photography and 3D (10 projects).
3D character design - mascots delivered with a model sheet, expression set and render kit, such as SuperCupo for Home Credit.
Selected clients: Pernod Ricard, Casella Family Brands, Santen Pharmaceutical, Comfee, Manulife, Prudential, Home Credit, HABECO, MediCare, Gene Solutions, Brother, AirAsia.
Recognition: MUSE Design Awards Gold 2026, Packaging Design - Limited Edition, for the lacquer gift box made with artist Dinh Van Son for 10Vill Coffee.
We work in English and Vietnamese, inside global brand guidelines reviewed in Paris or London, and on the print calendar Vietnam actually runs on.
Case studies: https://studio.bfs.asia/work/
Portfolio on Behance: https://www.behance.net/BFS-asia
LinkedIn: https://www.linkedin.com/company/bfs-asia/
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2020
Service Lines
- Branding
- 40%
- Packaging Design
- 35%
- Graphic Design
- 25%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Product branding
- 20%
- Brand messaging
- 10%
- Naming
- 5%
- Packaging Design Services
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- Package Structure
- 70%
- In-Store Display Design
- 30%
- Design Focus
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- Presentation Design
- 15%
- Infographic Design
- 10%
Industries
- Food & Beverage
- 55%
- Consumer products & services
- 10%
- Financial services
- 10%
- Medical
- 10%
- Energy & natural resources
- 5%
- Real estate
- 5%
- Supply Chain, Logistics, and Transport
- 5%
Clients
- Enterprise (>$1B)
- 50%
- Midmarket ($10M - $1B)
- 30%
- Small Business (<$10M)
- 20%
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Our Story
Packaging and brand identity studio in Ho Chi Minh City, founded 2020. 30 projects shipped, one MUSE Design Awards Gold. Senior team: whoever takes your brief also draws the artwork and stands next to the printer during the run. Spirits, F&B and FMCG packaging, brand systems, 3D mascots and the campaign work that follows a launch. Clients: Pernod Ricard, Manulife, Prudential, AirAsia, Santen, Brother, Gene Solutions. Work: studio.bfs.asia/work - Behance: behance.net/BFS-asia
What Sets Us Apart
We publish how the work is made
Each case study on studio.bfs.asia shows how the work was made, not only the finished result: the idea, the construction, the materials and what changed along the way.One team from concept to print run
Whoever takes your brief also draws the artwork and stands next to the printer during the run, so nothing gets lost between the idea and the finished pack.MUSE Design Awards Gold 2026
Gold in Packaging Design - Limited Edition for the lacquer gift box made with artist Dinh Van Son for 10Vill Coffee.
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