Betterlane

Betterlane is an automation and integration agency based in Dubai, founded by Thiago Cavalcanti, working with businesses worldwide in English, Portuguese and Spanish. We look for the work a team repeats every day and build the assistant, automation or tool that takes it over, with a person approving anything that needs judgement.

Customer service and sales: assistants that answer customers on a website, WhatsApp or the phone, qualify enquiries, request or book appointments, and hand anything unusual to a person with a summary.

Automation and integrations: workflows in n8n and connected tools that move leads, documents, tasks and reports between the systems a team already uses, including CRM integrations, document processing and reports that update themselves.

Content and research: content workflows from brief to approval to publishing, and prospect research with sources, checks and a clean handoff to a spreadsheet or CRM.

Websites, portals and internal tools: websites connected to daily operations, customer portals, and custom tools that give staff the context they need.

For agencies: when a client's n8n workflow, CRM connection or WhatsApp flow has stopped working and your week is full, send us that one job. We reproduce the break with test data, write down the cause and the smallest fix, quote it in writing, and hand it back tested under your agency's name.

How we work: the client keeps its accounts, numbers and data. Routine steps run on their own within rules the client approves; exceptions and sensitive decisions go to a person. Every build is tested at the edges and documented.