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Beetle & Frog Design

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Web design for IE + SoCal service businesses

Beetle & Frog is a web design agency based in Riverside, CA, serving small businesses across the Inland Empire and Southern California. We build websites that convert, brands that hold up, and lead generation systems that drive real growth.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Riverside, CA
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Zachary Guerrero
Founder & Web Strategy About the Team

1 Locations

  • Riverside , CA

Service Lines
Web Development
60%
Branding
20%
Marketing Strategy
10%
UX/UI Design
10%
Select Focus Area
Branding Focus
Brand messaging
50%
Brand strategy
30%
Corporate identity
20%
Frameworks and CMS
NextJS
60%
NodeJS
40%
Programming & Scripting
JavaScript
70%
PHP
30%
User Experience Focus
UX Strategy
60%
User Research
40%
Industries
Construction
25%
Medical
20%
Automotive
15%
Business services
10%
Hospitality & leisure
10%
Real estate
10%
Supply Chain, Logistics, and Transport
10%
Clients

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Our Story

Beetle & Frog builds websites for Inland Empire service businesses that need more calls, more jobs, and more customers. We are based in Riverside, CA and we work exclusively with small businesses - contractors, trades, medical practices, and local operators who are tired of a website that sits there and does nothing. We start with strategy. We build around your customer's decision process, not around templates or trends. Every project includes local SEO, schema markup, and copy that earns trust

Meet the Team

Zachary Guerrero

Zachary GuerreroFounder & Web Strategy

I've been building websites since 2008. I founded Beetle & Frog to give IE service businesses the strategy-first web design they were being overcharged for elsewhere. Based in Riverside. I do the work myself.

What Sets Us Apart

Strategy Before Design

We start every project by mapping your customer's decision process — what they search for, what makes them call, what makes them bounce. The website gets built around those answers. Not around a template.

Riverside-based, IE-market fluent

We live and work here. We know the difference between a Rancho Cucamonga homeowner and a Fontana contractor, and we build pages that speak to both. No generic SoCal copy pasted in.

You own everything, full stop

Your domain, your hosting, your code. No proprietary platforms. No monthly fees just to access your own site. If you leave, you take everything with you.

Tools and Technology

Google Meet
Slack
Google Drive
FigJam
Figma
HubSpot
GitHub

Commonly Asked Questions

3-5. Keeps quality high, keeps you from being one of forty projects in a queue.

Weekly check-in via email or video call. These include status, next steps, what we need from you. Async updates through shared docs between sessions. You always know where the project stands. No chasing us down for answers.

Discovery call to understand the business, goals, and what's broken. Strategy doc before any design work starts. Kickoff once aligned. Then: design, copy, build, review, launch. Most projects take 4-6 weeks. You get one point of contact the whole way through.

Most of the businesses we work with already have a website. The issue is not whether you have one. It is whether it is bringing in calls. We run a free diagnostic that shows you exactly what your current site is doing and what it is not. If what you have is working, we will tell you. If it is not, we will show you specifically what to fix.

We cannot guarantee leads. Anyone who does is lying. What we can show you is the before and after: sites we built for businesses like yours, the search positions they rank for now, and the conversion paths that actually produce calls. We also start every project with a diagnostic so we know exactly what is broken before we touch anything.

Locations (1)

6296 Magnolia Avenue #1058 Riverside, CA, United States 92506

1

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