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Bedrock Asia is a San Francisco Bay Area-rooted, Jakarta-based next-generation brand and business consultancy established in Oakland, California in 1992 and operating in Indonesia since 2003. We advise CEOs, founders, boards, family businesses, conglomerates, institutions, and growth companies on critical brand and business decisions — from scale-up, market entry, expansion, M&A, portfolio alignment, and transformation to long-term relevance and growth.
Our early U.S. work included leading organizations such as Wells Fargo, Kaiser Permanente, Caltex, Chevron, Texaco, Jiffy Lube, and other corporate clients. This Bay Area foundation shaped our discipline: evidence-based thinking, clear strategic logic, structured brand systems, and practical business transformation.
Bedrock Asia is next-generation because we integrate what traditional firms often separate. Research agencies provide data. Branding agencies create identity. Advertising agencies build campaigns. Bedrock Asia connects Discovery, Strategy, and Go-to-Market into one advisory system for business leaders.
Discovery examines the market, customers, competitors, stakeholders, reputation, credibility, and business context. Strategy defines positioning, differentiation, brand architecture, portfolio structure, and transformation direction. Go-to-Market translates strategy into identity, communication, launch, sales enablement, customer experience, and activation.
With more than three decades of experience across the United States, Indonesia, and Asia, Bedrock Asia helps companies turn insight into strategy, strategy into action, and brands into long-term business assets.
For leaders building beyond today’s transaction, Bedrock Asia shapes brands as valuable assets — trusted, scalable, investable, and ready to be passed forward to the next generation.
Build Lasting Legacy.
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Min project size
$75,000+
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Hourly rate
$150 - $199 / hr
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Employees
10 - 49
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Locations
Jakarta, Indonesia
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Year founded
Founded 2003
1 Locations
- Jakarta , Indonesia
Service Lines
- Branding
- 20%
- Market Research
- 10%
- Logo
- 5%
- UX/UI Design
- 5%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Naming
- 20%
- Brand messaging
- 15%
- Product branding
- 10%
- Business Consulting Focus
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- Interior/Architecture Focus
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- Space Staging
- 25%
- Market Research Focus
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- Market Analysis
- 15%
- Market Research Data Reporting
- 15%
- Market Research Interviews
- 15%
- Market Research Data Analysis
- 10%
- Market Research Surveys
- 10%
- Observational Research
- 10%
- Packaging Design Services
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- Package Structure
- 35%
- In-Store Display Design
- 30%
- Packaging Testing
- 30%
- Amazon Compliant Packaging Design
- 5%
- Product Design Focus
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- 3D Rendering
- 30%
- Prototype Design
- 30%
- User Experience Focus
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- UX Strategy
- 50%
- User Research
- 35%
Industries
- Financial services
- 15%
- Medical
- 15%
- Business services
- 10%
- Government
- 10%
- Insurance
- 10%
- Construction
- 5%
- Franchises
- 5%
- Hospitality & leisure
- 5%
- Information technology
- 5%
- Manufacturing
- 5%
- Retail
- 5%
- Supply Chain, Logistics, and Transport
- 5%
- Telecommunications
- 5%
Clients
- Enterprise (>$1B)
- 45%
- Midmarket ($10M - $1B)
- 40%
- Small Business (<$10M)
- 15%
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Our Story
We are Bedrock Asia — a San Francisco-rooted, Jakarta-based brand and business consultancy since 1992. Our senior-led team blends strategy, research, brand architecture, identity, communication, and go-to-market execution to help companies make critical business decisions. We advise CEOs, owners, boards, and institutions on scale-up, transformation, market relevance, and long-term brand value.
What Sets Us Apart
Senior-Led Strategic Advisory
Every engagement is led by experienced brand strategists, not passed down to junior execution teams. We work directly with CEOs, founders, boards, and decision-makers to clarify business direction, brand positioning, portfolio structure, and transformation priorities.Discovery to Go-to-Market
We connect Discovery, Strategy, and Go-to-Market into one integrated system. We study the market, customers, competitors, stakeholders, reputation, and credibility before defining strategy, then translate it into identity, communication, launch, customer experience, and activation.Bay Area Roots, Asian Expertise
Established in Oakland, California in 1992 and active in Indonesia since 2003, Bedrock Asia combines global strategic standards with deep local market understanding. Our experience spans the United States, Indonesia, and Asia across financial services, healthcare, consumer goods, institutions, and fLocations (1)
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