BBD Perfect Storm

Technology has changed the world. And while this has been happening, consumers have been growing-up, learning from five decades of ‘modern marketing’. And they get it. They know what we do. They know how we do it.

Today people spend a much of their waking hours searching for and finding information and content; generating and sharing opinion, writing their own narratives, creating their own stories. And they have no intention of being dictated to by brands.