Award-winning insight consultancy using AI
Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ countries, we combine advanced quant and qual with behavioral science, cultural insight, and design thinking. Our Integrated Intelligence approach blends human expertise with AI at scale to surface signals, decode them, and validate with research — giving leaders confidence to act.
Our core strengths include:
- Brand Tracking: Predictive frameworks that link brand health directly to growth decisions.
- Segmentation & AI Personas: Data-driven customer segmentation that comes alive in activation.
- Innovation & Shopper Journeys: Helping brands launch, test, and scale winning ideas fast.
Clients choose Basis for strategies that are actionable, measurable, and commercially focused. Whether it’s transforming brand tracking into a board-level growth engine or building an AI-powered segmentation, our work equips leaders to move faster and smarter in dynamic markets.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
50 - 249
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Locations
London, England
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Year founded
Founded 1996
5 Locations
- London , England
- Los Angeles , CA
- New York , NY
- Chicago , IL
- Chicago , IL
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