Baked

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of GO Sport

Describe what your company does in a single sentence.

Multi-brand sporting goods retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Baked to accomplish?

• Elevate the adidas training category through a bespoke GO Sport lens
• Utilise the existing GO Sport campaign direction as inspiration and ensure relevance to Middle East region
• Deliver a variety of outputs across in store, online & social
• Highlight exclusive products

SOLUTION

How did you find Baked?

Worked together previously

Why did you select Baked over others?

• Great culture fit
• Previous experience

How many teammates from Baked were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative production strategy / storyboard and photoshoot for retailer & brand collaborative marketing campaign Deliverables included: 

• Video across multiple formats for in store digital screens, social and web 
• Stills for use in store, social & web (singluar, dual and mixed gender) 
• Window key visuals 
• Lightbox and in store podium key visuals 
• Art direction, beauty, casting with considerations to local nuances.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GO Sport brand awareness Alignment to adidas & GO Sport brand guidelines & creative identity Conversion of adidas x GO Sport training & running exclusives (product sales) Regional brand affinity Reach & impressions Views

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BAKED are excellent communicators from concept to creation. Their attention to detail and creative ideas always make for a compelling campaign. We had regular integrated catch ups during this project with clear expectations and responsibilities for a prompt delivery of assets and execution of the campaign. 

Their understanding of our needs was clear from the outset and they have an excellent comprehension of the Sports industry and our consumer. All assets were delivered ahead of schedule to the highest standard. If anything, they over-delivered.

What was your primary form of communication with Baked?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Genuine understanding of both brand and retail and various nuances and relevances in the region. Extremely open & honest about any queries or concerns regarding the project and they always go over and above from a creative aspect to deliver to the highest quality. Genuinely unique ideas when it comes to content capture. Their expertise in AV content is the best I've seen in our industry.

Are there any areas for improvement or something Baked could have done differently?

don't be afraid to quash suggestions if they don't feel they are suitable for the campaign, have faith in their convictions because their ideas were far stronger than some external suggestions we received.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of the company

Describe what your company does in a single sentence.

Sportswear brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Baked to accomplish?

• Create an omni channel campaign with a key retail partner
• Inspire our target audience as well as a more general sports interested audience
• Grow the business within men's footwear and apparel

SOLUTION

How did you find Baked?

Referral

Why did you select Baked over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Baked were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide a full funnel integrated campaign with a compelling CTA to engage, inspire and drive sales. Key deliverables: Full retail design toolkit with hero retail creative, hero stills, product stills. Hero AV content, conversion/ product category led versions. Hero creative website banners, men's and women's creative banners, category banners, brand specific banners, tech translated copy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Agreement from brand and retailer on creative outputs. Increase in awareness and sales as a result of the campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Baked were very prompt is responding to emails/ messages and turning round requests within short timeframes

What was your primary form of communication with Baked?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, creativity, flexibility, and collaboration are outstanding

Are there any areas for improvement or something Baked could have done differently?

They overperformed