B2B SEO Company

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of NINC

Describe what your company does in a single sentence.

NINC is a dedicated and proactive IT services provider in the Raleigh-Durham-Chapel Hill metropolitan area, focused on enabling businesses to thrive in the digital age. We specialize in delivering comprehensiuve, scalable, and secure tech solutions that address the uniques challenges and needs of modern enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2B SEO Company to accomplish?

• To increase qualified lead generation from Organic search by 30%
• To achieve top 3 ranking positions for 10 high-intent B2B keywords
• To improve the overall authority and trust of the agency domain

SOLUTION

How did you find B2B SEO Company?

Referral

Why did you select B2B SEO Company over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from B2B SEO Company were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scrop of work was for a comprehensive 14 month B2B SEO strategy and implementation project for an IT services provider, aiming to drive qualified organic traffic and boost the lead generation.

The project unfolded in four main phases. First, a foundation and technical audit was performed to fix site-wide health issues and establish KPIs.

Second, the strategy and planning defined B2B buyer personas, conducted an in-depth, high-intent keyword research across the sales funnel, and generated a 12 month calendar.

Third, content and its implementation involved technical fixes, optimization of core service pages for conversion, creation of new cornerstone content and building high-quality links.

Finally, ongoing maintenance and growth which ensured continuous monitoring throughout the project timeline, content refreshment as required on the go, and monthly performance reporting.

Key deliverables included a technical audit report, the 12 month content calendar, optimized core pages, all new content assets, and monthly performance reports which included tracking of organic leads and ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured the success of the campaign by its ability ot deliver on the defined business and technical objectives. We tracked the key measureable outcomes across three tiers:

- Lead and Revenue impact

- Visibility and Keyword peformance

- Foundational Health of the agency website

For the primary business objective, the success is quantified by a sustained 32% instease in Marketing Qualitified Leads generated directly from Organic traffic, alongside the calculated ROI for the channel. This proved to be the most crucial metric for the success of the campaign.

For the strategic obejectives, we measured success by tracking and confirming that the target list of high-intent ketywords achieved and their placement in top 3 positions in organic searches. This demonstrated the effectiveness and competitive advantage of the content B2B SEO Company created for us.

For the final goal, we validated by measuring the technical and authority metrics of the website. This included 2x increase in the domain authority score which was a direct result of the aggressive link acquisition strategy employed by B2B SEO Company. Moreover, the successful resolution of the technical issues across the site whichw e confirmed by measuring the core web vitals checks. It solified our domain's long-term trust and organic performance potential.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We can confirm that they maintained the project management for this campaign for maximum accountability and trasparency. The entire scope was clearly broken down into four distince, sequntial phases.

This phased approach, managed via a shared project timeline, ensured clear milestones, deadlines and updates. Regarding delivery, updates on achievements were consistentely delivered on time as per the project schedule.

Their team responded to our needs through a dedicated account manager who ensured monthly performance reports were provided, which included clear breakdowns of project against the defined goals. Moreover, the strategy incorporated our specific B2B buyer personas and long term sales cycle demands, demonstrating their agility and commitement to tailoring the universal SEO framework to our unique IT services business requirements.

What was your primary form of communication with B2B SEO Company?

Virtual Meeting

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about B2B SEO Company was their unwavering focus on translating SEO activity directly into B2B revenue metrics, moving far beyond vanity metrics. The project structure was uniquely tailored to our complex IT services sales cycle, emphasizing the creation of high-value, thought-leadership content specifically designed to engage decision-makers at the mid- and bottom-funnel stages.

Instead of just chasing traffic volume, they built a strategy designed to drive qualified organic lead generation, with a clear commitment to delivering over 30% increase in that core metric. This commitment to achieving an explicit, business-critical goal, combined with the strategic focus on securing top rankings for just 10 high-intent keywords that directly influence pipeline, showcased a highly focused, ROI-driven, and commercially aware approach unique to successful B2B marketing.

Are there any areas for improvement or something B2B SEO Company could have done differently?

The single most impactful area for improvement would have been a deeper focus on sales and revenue integration.

The B2B SEO Company could have differentiated itself by explicitly including pipeline velocity and Customer Lifetime Value tracking into the monthly reports. Simply tracking MQLs and SQLs shows quantity; tracking how quickly those organic leads move through the sales pipeline and their eventual monetary value (CLV) would have provided the ultimate justification for the SEO spend. This could have shift the focus from a marketing metric to a true business and revenue metric, directly influencing sales strategy and resource allocation.