Website Revamp for Skills-Based Talent Platform
- UX/UI Design Web Design
- Confidential
- Feb. - May 2026
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"The design quality was the standout."
- Information technology
- City of London, England
- 1-10 Employees
- Online Review
- Verified
Báchoo redesigned a skills-based talent platform to align with their new brand identity. The team added pages to explain the client's product and company clearly and built a system to support varied content.
Báchoo delivered the redesigned website on schedule, enabling the client to publish varied content without design bottlenecks. The team managed the project well, was straightforward and responsive, and made the site polished with custom artwork and animations. This is an updated review by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder, COO of an information technology company
Describe what your company does in a single sentence.
We're a skills-based talent platform. We use job simulations and AI matching to route candidates into roles that actually fit, rather than leaving them to guess from a job title.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Báchoo to accomplish?
- Bring the website in line with our new brand identity.
- Build a site flexible enough to support new and varied content formats.
- Add pages that explain our product and positioning more clearly to users.
SOLUTION
How did you find Báchoo?
Previous agency
Why did you select Báchoo over others?
- Pricing fit our budget
- Good value for cost
How many teammates from Báchoo were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Got it. That reframes the scope answer. This was a website page redesign, not the app design-system work in the RFP. Here's a corrected version that matches what Báchoo actually built: Báchoo redesigned our public website to bring it in line with our new brand and to support the way we'd grown as a company. The work ran across two stages over roughly two months and covered the full site rather than a handful of pages.
The pages delivered included:
- Core positioning pages: Homepage, Product, and Employees
- Company and proof pages: Our Story, Case Studies, individual case pages, and Contact
- Content system: Blog and article layouts built to support new and varied content
- Product explainer pages: Job Simulations, Pathways, Skills Translator, Benefits Bank, and Transition Dictionary
- Supporting pages: 404 and policy templates
They also produced custom artwork and animations, including animated product cards, to bring the pages to life rather than leaving them static.
The result was a website that matched our rebrand, gave us room to publish new content types, and explained our product and positioning far more clearly than the site it replaced.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Delivered on schedule across both stages of the project, with every page completed as scoped
- Full site now aligned to our new brand, replacing an inconsistent mix of old and rebranded pages
- New blog and article system in place, giving us the ability to publish varied content without design bottlenecks
- Product and positioning now explained across dedicated pages rather than crammed into a few, which has made the site far easier to point prospects and candidates to
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was solid throughout. The work was structured into two clear stages with defined pages in each, and Báchoo delivered on schedule at every point. Revisions were handled in structured rounds that moved from high-level direction to detailed refinement to final polish, so feedback never got lost and we always knew where things stood.
Communication was straightforward and responsive. When we raised changes or new needs, they were picked up quickly and reflected in the next round. The staged approach meant we could review in manageable chunks instead of getting a single large handover at the end.
What was your primary form of communication with Báchoo?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
The design quality was the standout. What impressed me most was that they didn't just apply our brand mechanically across a set of pages, they made it feel considered on every one. The custom artwork and animations, like the animated product cards, gave the site a level of polish and lifted it well above a standard template job.
They also handled a genuinely tricky brief well: our site has to speak to two very different audiences, enterprise buyers and individual candidates, without feeling split. The design held together across the whole range of pages.
Are there any areas for improvement or something Báchoo could have done differently?
No
UPDATED REVIEW
This review was published on December 12, 2025.
Annabel Edwards
Marketing Lead, RedeployableConsumer products & services
London, England
1-10
Sep 2025 - Nov 2025
Less than $10,000
Project summary
Báchoo rebranded a military career transition platform. The team evolved the client's old brand guidelines to align with their new product design. They also created new marketing collateral.
Feedback summary
Bachoos successfully delivered a new brand style guide and cohesive identity. The team met all deadlines and communicated effectively through email, messaging apps, and virtual meetings. Their designs accurately captured the client's vision. Overall, the team was brilliant.
BACKGROUND
Please describe your company and position.
I am the Marketing Lead of Redeployable
Describe what your company does in a single sentence.
We help service leavers find the right career after the military.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Báchoo to accomplish?
- Rebrand Redeployable to feel modern, techy, and disruptive.
- Align marketing collateral with product design.
- Bring in new elements to bring the AI to life.
SOLUTION
How did you find Báchoo?
Referral
Why did you select Báchoo over others?
- High ratings
- Pricing fit our budget
- We knew they were high-quality
How many teammates from Báchoo were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We came to Bachoo because our brand had started to feel out of date. After months of rapid product development, the visual identity we were using in marketing no longer matched what was being built into the platform. The two felt like completely different brands.
We needed a redesign that felt disruptive, modern, and confident - something that captured the intelligence of our AI-driven product while still feeling sleek, tech-forward, and human.
We brought our old brand guidelines to Bachoo and asked them to evolve them. Across several rounds of collaboration, they presented fresh ideas, took on detailed feedback, and refined the work each time. With every iteration, the brand got sharper, more alive, and closer to what we’d envisioned.
The result: a cohesive identity and design system that feels truly Redeployable - bold, intelligent, unique.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- A UX designer-approved set of brand guidelines.
- A marketing-approved set of brand guidelines.
- A set of deliverables across marketing and product, e.g. social posts, pop-up notifications.
- A new brand style guide, including colours, fonts, illustrations, etc.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes! Everything was delivered on time, often before the deadline. They had a high level of communication, which meant easy comms and a fluid way of working.
What was your primary form of communication with Báchoo?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to capture the essence of what we wanted into their designs.
Are there any areas for improvement or something Báchoo could have done differently?
No, they were brilliant.
STAR RATINGS
Overall rating: 5
Quality: 5
Cost: 5
Brilliant quality work.
Schedule: 5
Willing to refer: 5
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS