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AZM X is a leading Saudi digital consultancy and a strategic partner in digital and customer experience. We bring research, design and measurement together to improve experiences across every touchpoint, helping organizations turn ambition into products and services that make a meaningful difference to the people they serve.
Our work starts with people. We get close to those who live the experience and understand their reality before deciding what needs to change. We then connect that understanding with the business context and with what technology makes possible, so every solution can be delivered and its impact lasts.
Our ten connected services cover the full journey, from user research and customer experience to digital products and AI-powered automation. Behind them stands our ecosystem of Colab, Anatomi and Majarah, which extends what we can deliver for our clients.
We bring design expertise into the way organizations work, aligning their teams around a clear direction that can be delivered and measured. We define the outcome from the very start and judge our success by what it achieves for people and for the organization, not by how polished a deliverable looks.
We work side by side with our clients, sharing decisions and responsibility from the first conversation to the final result. For us, experience is never finished. It is an ongoing journey of learning, improvement and growth, and we keep exploring new opportunities to create real value as needs change.
Every great experience has a system behind it. We build that system with you.
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Min project size
$100,000+
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Hourly rate
$300+ / hr
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Employees
50 - 249
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Year founded
Founded 2021
Service Lines
- UX/UI Design
- 55%
- Product Design
- 20%
- Digital Strategy
- 10%
Select Focus Area
- Business Consulting Focus
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- Business Process Management Consulting
- 10%
- Digital and IT Strategy Consulting Focus
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- Product Design Focus
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- 3D Rendering
- 30%
- Prototype Design
- 30%
- User Experience Focus
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- UX Strategy
- 35%
- User Research
- 35%
Industries
- Financial services
- 45%
- Information technology
- 25%
- Business services
- 15%
- Government
- 15%
Clients
- Enterprise (>$1B)
- 75%
- Midmarket ($10M - $1B)
- 20%
- Small Business (<$10M)
- 5%
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Our Story
AZM X is a leading Saudi digital consultancy founded in Riyadh in 2021. Our vision is to contribute to better, more impactful experiences by advancing the practices that bring products and services closer to the people they serve. Our mission is to turn an understanding of people into better experiences and clearer decisions through research, design, innovation and impact measurement. Six values guide us: People First, Impact, Integration, Continuous Improvement, Innovation and Partnership.
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