AYS Sports Marketing

AYS is a marketing consultation and events company. We specialize in developing promotions and events that meet your marketing and hospitality needs. AYS was founded in 1996 by the mother and daughter team Judi and Penny Lerner.  Judi, an avid tennis fan and Penny, a fervent foodie recognized an opportunity that combined their passions and filled a void in the sports marketing industry. 

Together, they harnessed their areas of expertise and created a marquee food and tennis event called Taste of Tennis. This one of a kind event  featured cuisine prepared by top chefs and appearances by pro tennis players. The highlight of the event, a cooking demonstration that paired tennis legend Andre Agassi and renowned Chef Emeril Lagasse. This unique platform, conceived well before the days of the Food Network and the Celebrity Chef craze, laid the foundation for AYS. As the Taste of Tennis gained notoriety, corporate clients, agents, and athletes began to lean on AYS for more than just unique tennis-themed experiences.

Today, AYS creates events and influencer marketing campaigns for a variety of clients including Lotte Hotel & Resorts, Citibank, Tourism Authority of Thailand, Langham Hotels & Resorts, City of Indian Wells and many others that feature a diverse group of world class athletes, chefs and other influencers. With AYS, partnerships with influential celebrities like Serena & Venus Williams, Rafael Nadal, Allen Iverson, Marcus Samuelsson, and Masaharu Morimoto are just a phone call away.

Having worked closely with the biggest names in the sports, culinary and entertainment world, AYS also provides an array of event management and concierge style services for celebrities. We understand the unique needs and work with celebrities, their agents and their business managers to ensure a first class experience.