axisero

BACKGROUND

Introduce your business and what you do there.

C369 specializes in sourcing, refurbishing, and exporting high-quality used textile machinery from Europe to textile manufacturers worldwide. I’m the managing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with axisero?

We hired axisero to build a custom AI-powered brokerage operating system tailored to our used textile machinery business. Our objectives were to centralize customer inquiries from multiple channels, replace spreadsheet-based inventory management, automate quotation generation, improve buyer and supplier relationship management, streamline follow-ups, and use AI to quickly match customer requirements with available machinery. We also wanted a scalable platform that would support our international sourcing and export operations while increasing efficiency and reducing manual work.

SOLUTION

What was the scope of their involvement?

axisero designed and developed a custom AI-powered brokerage operating system specifically for our used textile machinery business. The scope of work included building a centralized CRM to manage inquiries from email, WhatsApp, LinkedIn, TradeKey, and Alibaba; developing an inventory management system to organize machine specifications, photos, videos, and pricing; implementing AI-powered matching between buyer requirements and available machinery; automating quotation generation and multilingual customer communication; and creating buyer and supplier databases with complete interaction history. They also integrated workflow automation for follow-ups, shipping and logistics tracking, and reporting dashboards, delivering a scalable platform that streamlines our global machinery sourcing and export operations.

What is the team composition?

We worked with 2–5 axisero teammates.

How did you come to work with axisero?

We found axisero through an online search. We chose them because they took the time to understand our business and proposed a solution tailored to our workflow rather than offering a generic product. Their pricing offered good value, communication was excellent throughout the project, and they were responsive to feedback, making them a great long-term technology partner.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from May–July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

axisero’s project has significantly improved the efficiency of our day-to-day operations. We moved from managing customer inquiries, inventory, and quotations across spreadsheets and multiple communication channels to a single centralized platform. This has reduced manual work, improved response times to customer inquiries, ensured follow-ups are no longer missed, and made it much faster to match buyer requirements with available machinery. The system has also improved the accuracy and consistency of quotations and given us much better visibility into our sales pipeline and customer relationships. Overall, the platform has streamlined our sourcing and export workflow and created a scalable foundation for future business growth.Since implementing the axisero platform, we’ve seen several measurable improvements in our daily operations. Manual data entry has been reduced by at least 60% as customer, supplier, and inventory information is now centralized. Missed follow-ups have decreased by approximately 40% thanks to automated reminders and workflow management. The time spent searching for inventory has been reduced by around 80% as machine information is now instantly searchable instead of being scattered across spreadsheets and emails. In addition, quotation preparation has been reduced from 30–45 minutes to around five minutes, enabling us to respond to customers much faster.One of the biggest successes came when the system automatically flagged that a customer who had made an inquiry several months earlier was interested in a machine similar to one that had recently become available in our inventory. This prompted us to reconnect with the customer immediately, and that follow-up resulted in a successful sale that we likely would have missed without the platform’s intelligent tracking and customer history features.While we’re still in the early stages of using the platform, we’ve already seen a positive impact on both sales and customer satisfaction. The centralized customer history, AI-powered machine matching, and automated follow-up reminders have enabled us to respond much faster and reconnect with potential buyers who might otherwise have been overlooked. From a customer perspective, faster response times, quotations prepared in around five minutes instead of 30–45 minutes, and more personalized communication have significantly improved the overall customer experience. Internally, the platform has also reduced manual work by over 60%, reduced missed follow-ups by around 40%, and cut inventory search time by approximately 80%, allowing our team to focus more on serving customers and closing deals rather than administrative tasks.While we’re still collecting long-term KPI data such as lead conversion rate and average deal size, we’ve already seen clear business improvements. The platform has helped us re-engage dormant leads by automatically identifying customers whose previous inquiries matched newly available inventory. This has enabled us to recover sales opportunities that would otherwise have been lost. We also have much better visibility into our sales pipeline, customer interactions, and supplier network, allowing us to prioritize high-potential opportunities and respond more proactively. As a result, our sales process has become more structured, predictable, and scalable, providing a strong foundation for future growth and more detailed performance tracking.

How did axisero perform from a project management standpoint?

axisero’s project management was excellent throughout the project. Communication was clear, transparent, and proactive, and they kept us informed at every stage of development. Although I requested several changes and expanded the scope during the MVP phase, the team was extremely accommodating and handled those changes professionally. They worked closely with us to incorporate the new requirements while making every effort to keep the project on track. Despite the evolving scope, they remained committed to delivering a high-quality system within the agreed timeline, and their flexibility and dedication were one of the standout aspects of working with them.

What did you find most impressive about them?

What impressed me most about axisero was that they didn’t approach the project as a typical software vendor — they became a genuine technology partner. They invested significant time in understanding our business model, how the used textile machinery industry operates, and the challenges we face on a daily basis before proposing solutions. Rather than delivering a generic CRM, they built a platform specifically tailored to our workflows and continuously refined it based on our feedback.I was also impressed by their flexibility. Even when I introduced new ideas and expanded the scope during the MVP phase, they remained collaborative, provided thoughtful recommendations, and worked hard to incorporate those changes without compromising quality. Their technical expertise, business understanding, and commitment to building a solution that creates real business value truly set them apart.

Are there any areas they could improve?

Overall, we had a very positive experience working with axisero, and there’s very little we would change. If I had one suggestion, it would be to provide even more structured user documentation and training materials alongside the final delivery, especially as the platform continues to grow with new features. That said, whenever we had questions, the team was highly responsive and always willing to explain or implement improvements. Their commitment to our project’s success made the entire experience smooth and collaborative.