Axbridge Consulting Limited

Axbridge Consulting treats ad spend as capital deployment, not a creative exercise. Based in Toronto and operating across Canada, the US, the UK, and Ireland, we manage paid search and full-funnel acquisition programs for growth-stage businesses, PE-backed portfolio companies, and enterprise organizations.

Our principal has managed over $312M in career ad spend across Google, Microsoft, and Meta, including enterprise campaigns for ADP, Bank of Montreal, Lowe's Canada, and the Government of Ontario. We hold Google Partner certification and teach performance marketing at George Brown College in Toronto.

We specialize in the gap between what ad platforms report and what actually drives revenue. Most accounts optimize toward form fills. We build signal architectures that teach bidding algorithms what a qualified lead looks like, using dynamic conversion values, lead scoring, and closed-loop reporting. The result is fewer, better leads at lower cost per acquisition.

Core services include paid search management, conversion rate optimization, landing page development, tracking infrastructure (GA4, GTM), and forensic campaign audits. We charge percentage-of-spend because it aligns incentives with performance.

Notable outcomes: scaled a UK commercial vehicle business from £32k to £1.9M in annual spend while maintaining £16-20 CPL across a 9-year engagement that supported a PE acquisition. Built a lead scoring system for a US legal advertiser producing 254% conversion uplift and 52% CPA reduction, with Google pursuing a formal case study on the methodology.

We work with businesses spending $10k+/month who care about lead quality, not dashboard metrics.