Avalency

BACKGROUND

Please describe your company and position.

I am the CEO/Owner of PARFUMS CESAR MADFAI PERFUMES INC

Describe what your company does in a single sentence.

Family-owned fragrance company that manufactures and distributes perfumes inspired by traditional floral distillation and modern European scent trends across the UAE and international markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avalency Studio to accomplish?

• An E-commerce website to efficiently sell our product.
• Automated email system to help with potential customers.

SOLUTION

How did you find Avalency Studio?

Referral

Why did you select Avalency Studio over others?

• Good value for cost
• Referred to me

How many teammates from Avalency Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set up automated emails to recover lost sales and re-engage customers who showed interest but didn’t buy. Build a Shopify website to sell directly to customers online, focusing on North America and Montreal.

Automation deliverables:
Abandoned Checkout Flow: Triggers when someone starts checkout but doesn’t finish. Waits a set time, checks if they still haven’t bought, then sends a recovery email with a discount.

Browse-but-No-Purchase Flow: Sends follow-ups to customers who viewed products but didn’t buy. Uses timing and conditions to act only when relevant, bringing shoppers back.

Website devlierables:
Dedicated Shopify Storefront: Fully functional online store for Spectra Perfumes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Automated emails to recover lost sales.

Functionning website allowing customers to browse and purchase products online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Website worked amazingly. Product was delivered quickly. They responded to our needs efficiently.

What was your primary form of communication with Avalency Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed, Professionalism, Impactful and Proactive.

Are there any areas for improvement or something Avalency Studio could have done differently?

None.