Automation Strategy Group

BACKGROUND

Please describe your company and position.

I am the E-Commerce Specialist of a veteran support organization

Describe what your company does in a single sentence.

We're a major Australian veteran support organization and non-profit founded to care for defense force members and their families. The organization delivers a wide range of state-wide services aimed at helping the veteran community thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Automation Strategy Group to accomplish?

• We wanted to improve customer retention, maintain consistent brand communication, and continue driving traffic through our email marketing campaigns. We needed a reliable partner who could help us execute campaigns efficiently while maintaining quality and consistency across all communications.

SOLUTION

How did you find Automation Strategy Group?

Online Search

Why did you select Automation Strategy Group over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Automation Strategy Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Automation Strategy Group supported our email marketing campaigns from design through execution. Their team helped transform our provided assets into polished, brand-aligned email layouts designed to improve engagement. Their work included audience selection and segmentation, campaign preparation, coding, QA testing, and ensuring everything was ready before launch. They also maintained strong communication throughout each campaign, sharing updates and working closely with us on revisions and improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email marketing is one of our main channels for driving traffic, and we saw positive engagement from the campaigns they supported. Their attention to detail during QA helped us avoid common issues such as broken links, incorrect assets, or formatting problems across different devices. Their organized process and communication also helped us launch campaigns smoothly and reduced the risk of delays or last-minute issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been very effective. We communicate through email, Slack, and Zoom, which allows us to stay aligned throughout each campaign. Even when we experienced internal delays, Automation Strategy Group was flexible and helped keep the process moving. They were responsive whenever we had questions or needed adjustments, and they consistently worked to keep campaigns on track

What was your primary form of communication with Automation Strategy Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One thing we appreciate is that while our main point of contact is the project manager, we also have opportunities to collaborate directly with designers and other team members when needed. This helps ensure everyone involved understands the campaign goals and requirements.

Are there any areas for improvement or something Automation Strategy Group could have done differently?

They already provide suggestions through monthly performance reports, but we would appreciate even more detailed recommendations around improving click-through rates and optimizing campaign performance.