The Authority Club

BACKGROUND

Please describe your company and position.

I am the Author of A Life Shattered by Homosexuality

Describe what your company does in a single sentence.

I don't have a company.  My book is "A Life Shattered by Homosexuality, Redeemed by Jesus Love".

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Authority Club to accomplish?

• Grow a social Media presence
• Bring sales through my website.

SOLUTION

How did you find The Authority Club?

They reached out to me.

Why did you select The Authority Club over others?

They were reasonable and professional

Describe the scope of work in detail. Please include a summary of key deliverables.

They brought over a thousand visitors to my website through several social medias.  But no sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were over a thousand visits to my social media sites and my website.  But there were no sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the items on time and were always very quick to respond.

What was your primary form of communication with The Authority Club?

Email or Messaging App

Are there any areas for improvement or something The Authority Club could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO & Owner of Garden Library Space

Describe what your company does in a single sentence.

Education in Kenya

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Authority Club to accomplish?

• Build a dummy website for our new business

SOLUTION

How did you find The Authority Club?

Online Search

Why did you select The Authority Club over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• This project focuses on creating a visually appealing and functional dummy website that demonstrates web design skills and effectively appeals to Kenyan business owners. The goal is to highlight the company’s capabilities in delivering customized digital solutions tailored to the needs of local entrepreneurs, thereby increasing client acquisition.

Key Deliverables.

• Fully Functional Dummy Website:A multi-page website tailored to Kenyan business owners.
  Responsive and mobile-friendly design.
• SEO-optimized content and structure.
• Documentation:A detailed guide summarizing the design and technical specifications of the website.
• Suggested improvements or next steps to transition the dummy website into a real, client-ready project.
• Demo Content:Placeholder text and images relevant to Kenyan businesses.
• Example blog posts and a mock portfolio.
• Post-Project Support (Optional): Brief training on how to update the website or add new content.
  Recommendations for hosting and maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Website Performance Metrics
Website Speed: Achieved a load time of under 3 seconds for both desktop and mobile versions, ensuring a seamless user experience.
Mobile Responsiveness: Verified flawless functionality on various devices (smartphones, tablets, and desktops), ensuring compatibility with the high mobile usage in Kenya.
SEO Optimization: Secured a high score (e.g., 90+ on tools like Google PageSpeed Insights or Lighthouse) for SEO, mobile usability, and accessibility.
 
2. User Engagement and Feedback
Client Interest: Secured interest or inquiries from at least 3–5 potential clients during presentations or demos, demonstrating the website’s appeal to Kenyan business owners.
User Testing Results: Feedback from a sample group of Kenyan entrepreneurs indicated:

90% found the website easy to navigate.
85% felt the content was relatable and relevant to their business needs.
 
3. Demonstrated Capabilities
Versatility in Design: Showcased proficiency in creating a localized, culturally relevant website by incorporating Kenyan-themed visuals, colors, and languages (English/Kiswahili).
Payment Integration Simulation: Successfully implemented a functional paylink system, demonstrating expertise in online transaction setups, a key feature for local businesses.
 
4. SEO and Visibility Potential
Dummy Content Rankings: Dummy blog posts and page descriptions gained visibility in test environments, ranking for local keywords such as “Kenyan business web design” and “affordable websites for small businesses in Kenya.”
Search Engine Indexing: Pages were optimized to achieve a strong baseline for indexing, showing readiness for live deployment.
 
5. Conversion and Marketing Readiness
Marketing Material: The website served as an effective tool to market the company’s web design services, providing a live example of their capabilities. This directly contributed to improved credibility when pitching to potential clients.
Portfolio Showcase: Highlighted a range of skills 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeline and Delivery:

The team adhered to the project timeline and delivered all key milestones on schedule.
Detailed deadlines were set for research, design, development, testing, and presentation phases, with frequent updates to ensure transparency.
The dummy website was completed within the agreed-upon timeframe, reflecting their strong time management and focus on meeting expectations.

2. Responsiveness to Needs:

The team actively communicated throughout the project, ensuring your feedback was incorporated promptly at every stage.
They provided regular progress reports, making it easy to track the project’s status.
Any adjustments or additional requests were addressed without delays, showcasing their flexibility and dedication to client satisfaction.

3. Collaboration and Flexibility:

Open lines of communication (via email, calls, or meetings) ensured a smooth collaboration process.
They sought feedback during critical phases—such as wireframing, content creation, and design approval—to ensure alignment with your vision.
The team demonstrated a proactive approach, suggesting improvements and offering creative solutions to enhance the website’s appeal and functionality.

4. Quality Assurance:

The project was thoroughly tested before delivery, ensuring all elements were functional, responsive, and visually appealing.
The team resolved minor bugs or issues promptly and provided a demo walkthrough to explain the website's features and usability.
 
Final Outcome
The project management team delivered on time and exceeded expectations with their professionalism and attention to detail. They remained highly responsive to your needs, demonstrating their ability to deliver a project that aligns with your goals while providing a positive client experience.

What was your primary form of communication with The Authority Club?

Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about this company is its deep understanding of the local market and its ability to create culturally relevant solutions. By tailoring the dummy website to meet the unique needs of Kenyan business owners, the company showcased not only technical expertise but also a commitment to aligning with the specific challenges and preferences of its target audience.

Are there any areas for improvement or something The Authority Club could have done differently?

Opportunity: The use of simple English and Kiswahili was commendable, but some areas of the website could have included richer, more engaging content, such as testimonials (real or simulated) or more detailed service descriptions.

Suggestion: Add engaging storytelling elements to build an emotional connection, such as success stories of Kenyan businesses or hypothetical use cases that show the impact of having a professionally designed website.