Aura Media Group

Aura Media Group helps businesses understand their customers, identify the right prospects and turn data into measurable growth. Established in 2018, we are a UK-based data intelligence and customer acquisition specialist supporting organisations across B2B and B2C markets.

Our services bring together customer profiling, predictive modelling, audience data, lead generation and direct marketing campaign support. Whether you need to understand your existing customer base, reach a new audience or improve campaign performance, we build our approach around your objectives.

Through profiling and segmentation, we identify the characteristics and behaviours that define your customers. Predictive modelling helps prioritise prospects based on their likelihood to respond or convert, giving your marketing and sales teams clearer direction.

We supply B2B data to help businesses connect with relevant companies and decision-makers, alongside UK consumer audience data for targeted acquisition campaigns. Our specialist Home Mover Data supports businesses looking to reach people before or after a change of home.

Our sector experience includes financial services and insurance, energy, utilities and connectivity, home and property, B2B and professional services, retail, ecommerce and subscriptions. Clients can choose a focused service or connect insight, audience selection, campaign delivery and performance feedback into one acquisition programme.

Responsible data practices underpin our work. We consider data provenance, the suitability of the proposed contact and how customer preferences will be respected. Flexible delivery options help data and leads fit into existing sales and marketing workflows.

By combining experienced people, practical insight and ongoing measurement, Aura Media Group helps businesses make informed marketing decisions, build relevant customer conversations and continually improve acquisition performance.