Artificial & Business Intelligence Consulting | AI & BI

With a B.A. in Psychology and a background in copywriting at McCann Erickson, combined with 12+ years as a Senior Data Analyst in leading tech companies and startups (including eBay, Fiverr, and Gloat), I bring a rare mix of analytical expertise, marketing strategy, and behavioral insight.

I understand how people think, why they click, and what makes them act — and I use that to design strategies that are not just data-backed, but human-backed.
Over the years, I’ve built executive BI dashboards and delivered marketing and business insights to leaders at companies like Mastercard, Spotify, Coca-Cola and more.

I help small and medium businesses — from solo entrepreneurs, offline to online shops or services, growing startups, and established companies — make smarter, data-driven decisions that actually move the needle.

Whether you already have years of data or none at all, I help you understand the full story of your business — where you stand today, what’s working, what’s not, and where the real opportunities lie.
Together, we look at your entire 360° picture: your product or service, your target audience, your market, and your numbers — to uncover insights that guide every next step.

What I do?

I provide data-driven business consulting powered by AI – transforming raw numbers (or even no numbers yet) into:

- Clear dashboards
- Deep analysis
- Market & audience research
- Targeted campaigns that drive measurable growth

My approach combines technical skill, marketing logic, and psychological understanding, so every recommendation is not only accurate but directly impacts growth — in both numbers and people.