Areal.design

Please describe your company and your position there.

Olga Safina, Employer Brand & PR Manager at Parimatch Tech. Parimatch Tech is the hi-tech R&D center of the global holding company Parimatch, synergizing technology, business, and sport. We are an innovative provider of future defining tech solutions in the Gaming & Entertainment industry.

We are committed to innovation and providing the global community with the highest quality betting products and gaming experience. Hi-tech solutions and an innovative approach are what drive us forward in the gaming market and remain our basis for success.

For what projects/services did your company hire Areal.design, and what were your goals?

Parimatch - it is a global tech business. Our company operates worldwide using its high-quality platform. We are successfully scaling our business. That’s why we have decided to strengthen our presence as a technology company. Innovation enables us to be at the forefront of the gaming market revolution and is the core of our success.

Our website should be our evidence, our platform and confirmation of our philosophy- a synergy of technology, business, and sports. The target that we set for the team is a technological, creative, non-standard and, at the same time, a very convenient, understandable website that not only represents us in B2G, B2B, but also is attractive for potential candidates.

The webpage has to accomplish the next 4 objectives:

• represent the company as the leader in the technology business
• represent our expertise and innovation of the product
• reinforce the company awareness as the best employer in its segment
• accumulate relevant and reliable information about the company in one resource

How did you select Areal.design and what were the deciding factors?

We had a tender among companies that are specialized in website development and web design. And several companies took part in our open tender. Areal presented wonderful ideas that exceeded all our expectations starting from the first stage of the tender.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The webpage has to be functional and user friendly. In the first stage, we defined several sections (About us, Leadership, Teams, Culture & Values, Vacancies, Benefits, Opportunities). But in the progress of work, some sections were expanded and slightly changed.

• About us: emotional videos and designs / wow-effect/ get to know us
• Teams: all about the platform, expertise, innovation
• Culture & Values: who we are, how we live, what is valuable to us, videos, photos, texts. We can tell this through stories.
• Vacancies: vacancies and more about work conditions. A function to divide by region, department, and technology.
• Benefits: everything the company does for employees - videos, texts, photos. Includes infographics, details, and stories.
• Opportunities: information on opportunities for beginners Leadership: information about the top management team Thus, some of the sections had to be expanded:

“Opportunities” has grown into a full-fledged section of Parimatch Tech Academy, “Benefits” has been transformed into “Career”. Areal team has created unique 3D models of the company's leaders for the “Leadership” section, adding dynamics and technological effect to the project. Areal team has realized a unique solution - the creation of “live” heroes, symbolizing the three manifistations of our company - business, technology, and sports, on the home page.

These heroes have subsequently spread into our internal and recruitment communications. One of the most important technical tasks was the integration of recruitment systems with the website. This allows accepting CVs on the website and automatically adding them to the recruitment system.

We aimed to create a direct gateway with no manual work. This was critical to streamline and automate our recruitment team. From the Areal team side, several solutions have been proposed and the best one has been implemented.

Moreover, Areal team has foreseen such an important solution for us that in case of changing the recruitment system, we will not have to fulfill additional work.

How many people from the vendor's team worked with you, and what were their positions?

Areal team, Parimatch Tech teams (Communications Team, HRD, Employer Brand & PR Team, Art-Director, Designer, HR Innovation Center Head)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

November - December

1. An increase in the average value for the position. In November that number was 15.9 against 9.1 in January ( 6.8 point increase).
2. 284 clicks in Nov vs 2960 clicks in Jan (an increase - 942.2%).
3. Impressions: 50.6 K. in Nov vs 279 K. in Jan (an increase - 451.3%).
4. 2615 users in Jan vs 984 in Nov (an increase - 165.7%).
5. 3156 sessions in Jan vs 1610 in Nov (an increase - 96.02%).
6. In January the site was recognized as The Website of the Day

Describe their project management style, including communication tools and timelines.

It was one of the most enjoyable and highly effective projects in my experience. Areal team was really proactive and result-oriented. The project was accomplished within the timeline and all agreements.

What did you find most impressive or unique about this company?

I was impressed by how well the Areal team managed to feel the spirit, values, and strengths of the company. After just a month of work it was unnecessary to interfere with their creative process. Every idea and new solution hit the target.

Despite the highly professional creativity, the guys were able to create a technically holistic and high-quality website that is easy to manage and is integrated with our internal systems.

Are there any areas for improvement or something they could have done differently?

At the moment, we plan to continue cooperation with the team and involve them in our new projects. Therefore, I cannot point to any growth zones - I am very pleased with the result of our joint work.

Please describe your company and your position there.

CEO

For what projects/services did your company hire Areal.design, and what were your goals?

To develop identity and website for our new B2C local refrigeration equipment repair service.

How did you select Areal.design and what were the deciding factors?

We did internal research and selected Areal.design as a reliable partner with wide experience.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.How many people from the vendor's team worked with you, and what were their positions?

5

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Areal team developed the identity for our new service, site, and promo campaign. We achieved desired results, conversion in the first two months was around 25%.

Here is our site as the final result of work – servicemen.com.ua

What did you find most impressive or unique about this company?

The overall level of the delivered product.

Are there any areas for improvement or something they could have done differently?

None, everything was great.

Please describe your company and your position there.

I'm the CEO of PMHUB. Area for events. 1600 m2 in the center of Kyiv.

For what projects/services did your company hire Areal?

To develop a website for our new event location PMHUB

What were your goals for this project?

1. To show PMHUB as an attractive and technical ready place for bold events from business, sport, and IT industries.
2. Announcement of new events and a convenient calendar with an overview of the schedule for the month.

How did you select Areal?

We held a tender and the presentation of the vision of the Areal team resonated with ours, also the project team has extensive personal experience in website design and development.

Describe the project in detail.

The areal team fully developed the website: sitemap and prototyping, design, programming, testing, SEO optimization. Also Areal helped us to launch a website on our server.

What was the team composition?

Team for the project was: project manager, art director/designer, front-end developer, back-end developer, QA.

Can you share any outcomes from the project that demonstrate progress or success?

Here is our site as the final result of work – pmhub.io

How effective was the workflow between your team and theirs?

For us everything was great: clear communication both online and offline, high work ethic, perfect adherence to the project timeline.

What did you find most impressive about this company?

The accuracy of the implementation of the vision and the timely launch of the project was impressive.

Are there any areas for improvement?

Hard to say, our needs are fully satisfied. I wish the agency speedy growth.