ApsteQ

BACKGROUND

Introduce your business and what you do there.

I'm a department head at JFIT Connect, a Dubai-based wellness marketplace app that connects clients with vetted experts in personal training, physiotherapy, psychology, and trained listening.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ApsteQ?

We needed help running our paid acquisition for both experts and clients, building CRM and automation workflows, and setting up funnel tracking to measure what drives sign-ups and bookings.

SOLUTION

What was the scope of their involvement?

ApsteQ handled our marketing, CRM, and client acquisition work. The main deliverables were Meta advertising, including campaign creation, A/B testing, and retargeting for both expert and client acquisition, run on budgets we advised; social media posting on Facebook and Instagram; CRM build and maintenance; automation; and funnel tracking and reporting.

What is the team composition?

We worked with 2–5 teammates from ApsteQ.

How did you come to work with ApsteQ?

We found them through an online search. ApsteQ had a great culture fit, and their company values aligned with ours. Moreover, their expertise in app marketing, accurate funnel diagnosis, and CRM focus stood out. Additionally, they moved faster than the other agencies we evaluated.

What is the status of this engagement?

We worked together from July-October 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ApsteQ set up a foundation that we can build on. They established our Meta ad structure, CRM, lead tracking, and automation workflows, which gave us visibility into how leads move through the funnel and where they drop off. One August 2024 expert acquisition campaign generated 287 leads and activated 60 experts, a lead-to-activation rate of roughly 21%. That built our initial supply base on the marketplace. The CRM and tracking setup also gave us funnel-stage visibility we use to optimize onboarding.

How did ApsteQ perform from a project management standpoint?

ApsteQ's project management was a clear strength. The team was proactive and organized, kept work moving without constant follow-up, and flagged issues early. They needed very little oversight from us and communicated through a shared channel, which made day-to-day coordination easy. Setup and operational deliverables, such as campaigns, CRM, and automation, were handled with a steady cadence.

What did you find most impressive about them?

We were impressed by how self-driven ApsteQ was. They worked with very little guidance, came with ideas rather than waiting for instructions, and stayed organized throughout. They were also well up to date with current technology and tooling, and they brought that into our campaigns, CRM, and automation. They understood how a two-sided marketplace works, which meant we didn't have to explain the basics.

Are there any areas they could improve?

ApsteQ was proactive and organized, so there were no major issues. If I must stretch out to suggest something, they could provide a more detailed breakdown of the reporting on campaign performance and why certain tactics worked.