AppliedGTM

AppliedGTM is a go-to-market consultancy for growth-stage B2B SaaS, VC and PE portfolio companies, and founder-led teams scaling up. Paul Munro is a revenue leader who has helped scale SaaS companies past $100M+ in revenue (Clio).

Most AI sales tools treat the frontline manager as overhead to automate around. AppliedGTM takes the other side: the AI drafts evidence; the manager renders judgment. AppliedGTM AI is a coaching assistant that carries Paul's frameworks for sales leaders between conversations: $150 a month for one manager, with a private workspace and onboarding included. Where a company wants a read on its revenue model first, the AI Revenue Resilience Diagnostic scores how exposed it is to AI: a free 10-minute version diagnoses, and a $499 board-ready Deep Dive turns the score into a sequenced plan.

The work itself: The Longest Lever, a 90-day program in which Paul coaches a team's frontline sales managers, with AppliedGTM AI carrying the method between sessions; The Leader's Coach, weekly one-to-one coaching for sales leaders on their real reps and real deals; or an implementation engagement: revenue architecture sprints or advisory mandates, direct or via partners.

The wrong call: a company that needs a permanent hire in the role, or one that wants a report rather than a build.