Anthony McGrath

I'm Anthony McGrath, a UK-based freelance digital marketer with 22 years in paid media, tracking and web development. I work directly with ecommerce and DTC brands, B2B firms, service businesses and agencies in the UK, the US, Australia and Dubai. You work with me, not an account manager or a junior.

What I do:
- Google Ads management: Search, Shopping and Performance Max, built around profit, not clicks
- Meta Ads: Facebook and Instagram campaigns, creative testing and the Conversions API
- Tracking and analytics: GA4, Google Tag Manager, server-side tracking, Enhanced Conversions and Consent Mode
- Websites and ecommerce: Shopify, WordPress, WooCommerce and Magento builds, speed fixes and conversion rate optimisation
- SEO and AI search: getting businesses found in Google and in ChatGPT, Gemini and AI Overviews
- AI marketing: chatbots, automation and AI-assisted content and ad creative
- Training and consulting for marketing teams and managing directors

How I work:
Every project starts with an honest audit of what is working, what is wasting money and what is not being tracked. You get a clear written plan and a fixed price before any work starts. I fix the tracking first, so every decision is based on numbers you can trust, then improve the ads, pages and funnels that bring in sales and leads. You get plain-English reporting every month.

My first big break was a pixel tracking fix for FIFA in 2014. Since then I