ANML, INC

BACKGROUND

Please describe your company and position.

I am the Sr Director of Design Technology of Ford Motor Co

Describe what your company does in a single sentence.

Automotive

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• conceptualize next generation of an immersive driver assistance experience
• create the prototype and integrate with a development stack that makes it drivable

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought ANML on board to support an immersive concept for an assisted-driving experience. Their primary focus was exploring how trip planning, navigation, and ADAS guidance could be integrated across multiple displays to build driver confidence without causing overwhelm. Throughout the engagement, ANML, INC led the creative direction and delivered high-quality UX, visual design, motion design, and prototyping. They facilitated effective immersion and ideation sessions, translating complex ideas into story-driven concepts before developing a high-fidelity prototype that included intricate motion and interaction details. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The greatest value they provided was the speed with which they reached clarity and team alignment. The resulting prototype allowed us to evaluate critical tradeoffs—specifically regarding what information to show and where—and provided a tangible asset for stakeholder reviews and future development. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was senior-level, highly collaborative, and seamless to work with. I highly recommend ANML for any complex product work that requires a combination of strategic thinking and strong craft. Please let me know if you have any questions regarding our experience with them.

I have to give special props to Doug and Patrick for their flexibility, humility, patience as we navigated a lot of ambiguity but also pushed on the art of the possible.

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I think ANML leads with curiosity, but they have a sense for visual design that leads to a much more compelling and beautiful articulation of even the first ideas. I think particularly for our project it manifested in the motion design of how experience feels like while driving, so its not just looking at static screen transitions.

Are there any areas for improvement or something ANML, INC could have done differently?

I would say it took us a while to figure out the right composition of team members on their side, but also we had a lot of involvement on our side as well. So most of it was how the 2 teams got together, but they were wonderfully accomodating. 

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Manager of Marvell

Describe what your company does in a single sentence.

Semiconductor infrastructure company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Website redesign
• Art direction
• Visual design and branding up-level

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with ANML at Marvell on a retained engagement supporting our enterprise website and digital brand system. The work spanned both fast-turn web and campaign needs and larger initiatives that required deeper UX and creative direction. 

ANML helped evolve our digital language with a bold, modern look and feel, and they were able to support front-end implementation when needed so the work could actually ship. They also provided tools and best practices for applying the Marvell brand across digital touchpoints, which helped keep the experience consistent and differentiated across multiple audiences. 

What stood out was reliability and momentum. Communication was clear, requests were handled quickly, and the quality stayed high across everything from production work to bigger web/UX projects. I’d work with ANML again for any enterprise team that needs hands-on website design, UX strategy, and digital brand support without a lot of overhead. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Faster turnaround on ongoing web and campaign production needs
• More consistent digital brand execution across key web touchpoints
• Smoother path from design to shipped updates when front-end support was needed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong. Clear cadence, responsive communication, and reliable delivery. They handled quick-turn requests without losing quality, and they kept stakeholders aligned when work required deeper exploration. 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ANML, INC combined brand-level thinking with practical execution. They could evolve the digital language and UX and also support front-end implementation when needed, which made it easier to ship changes and maintain high quality. 

Are there any areas for improvement or something ANML, INC could have done differently?

No major areas for improvement. Their retainer was well-run and met our expectations. 

BACKGROUND

Please describe your company and position.

I am a Software Product Owner at Nokē

Describe what your company does in a single sentence.

UX overhaul for a multi-site access control platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Modernize Nokē’s web experience for operators and admins by simplifying key tasks, improving navigation, increasing portfolio-level visibility and monitoring, and establishing a consistent UI foundation that supports ongoing development.

SOLUTION

How did you find ANML, INC?

Referral

Why did you select ANML, INC over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ANML, INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ANML helped Nokē modernize the Smart Entry experience so it can scale for multi-site operators. As portfolios grew, the platform made it hard to get visibility across locations and required too much manual oversight. We needed a universal experience that supports fast decisions across mobile, tablet, and web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster routine workflows (unlock, tenant management, issue flagging), better visibility across multi-site portfolios, and proactive monitoring of site health/device performance. Reduced operational overhead and enabled teams to manage more locations with less staffing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML started with research and evaluation (heuristic review, stakeholder input, and user/field interviews) and translated that into a clear future state. They improved the information architecture and navigation, brought real-time operational data forward, and added task-based shortcuts that make day-to-day management faster and more focused. 

What was your primary form of communication with ANML, INC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was the mix of rigor and practicality. The process was clear, decisions were well documented, and the team moved from research into prototypes and refined designs without losing stakeholder alignment. If you’re rebuilding a complex operational product and need a scalable UX foundation, ANML is a strong partner. 

Are there any areas for improvement or something ANML, INC could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I served as the Senior Creative & Design Program Manager, working directly with Design Leadership and agency partners to support design operations for Panasonic Well, an AI-powered family wellness product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish for your AI-powered family wellness product?

We needed support for our design team with the execution of high-quality assets across a range of projects, including a comprehensive design system, UI/UX designs, animations, and go-to-market materials.

SOLUTION

Can you describe the scope of work ANML, INC handled for this project?

ANML delivered on multiple projects including but not limited to: UX product flows, specific tasks with documentation of the design system, explorations, and logo animations. The ANML team partnered directly with our visual design lead and UX designers as critical extensions of our design team.

What is the team composition?

We worked with 2–5 teammates from ANML. 

How did you come to work with ANML, INC?

ANML, came highly recommended from colleagues who worked with them in the past. We chose them over other options because they had high ratings and good value for the cost.

What is the status of this engagement?

We worked together from April–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ANML's work greatly impacted our overall design efficiency. Without ANML, it would have been hard to have all the necessary assets for product launch and product testing. Across all stakeholders, including design leadership, product teams, and program management, we felt ANML, was great to work with and truly served as a collaborative partner.

How did ANML, INC perform from a project management standpoint?

ANML always delivered on time, efficiently, and with the highest quality. We regularly communicated virtually and they offered to be in-person at the office when needed. 

What did you find most impressive about them?

ANML's adaptability and flexibility to changing requirements and business needs were impressive. They were able to pivot when needed to keep us on timeline. Additionally, ANML's receptiveness to feedback was refreshing, and they always welcomed the team's input.

Are there any areas they could improve?

There was nothing they needed to improve.

BACKGROUND

Please describe your company and position.

I am the Lead UX Designer of Brunswick

Describe what your company does in a single sentence.

Brunswick Corporation is a global marine innovation leader, building connected boating experiences across a diverse portfolio of brands, products, and onboard systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Build a sophisticated, enterprise-level design language and component library
• Elevate and extend the creative output of our internal team
• Help us meet ambitious business objectives and delivery timelines

SOLUTION

How did you find ANML, INC?

• Referral
• Other

Why did you select ANML, INC over others?

• Great culture fit
• Design Chops

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brunswick engaged ANML to help bring to life the marine industry’s equivalent of Apple CarPlay. Working as an integrated member of our team, they helped envision and design a mobile application that makes complex vessel systems feel seamless and intuitive for boat owners. This is a particularly challenging problem because boats are often manufactured to individual buyer specifications, resulting in wide variation in onboard components and system configurations. The effort was further complicated by the requirement that the application support multiple brand-specific design systems across Brunswick’s portfolio, while still maintaining a coherent and scalable user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered and launched the CZone mobile app across 6 or more Brunswick brands, including premium marques such as Chris-Craft
• Established a scalable, modular design system capable of supporting highly variable vessel configurations
• Enabled consistent cross-brand UX while preserving brand-specific visual language and positioning
• Reduced design and implementation friction through a shared component library and interaction patterns
• Supported an accelerated, multi-brand rollout aligned with business and product timelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML’s project management was excellent throughout the engagement. They aligned closely with our goals and priorities, and were proactive about adjusting resourcing as needs evolved, including bringing in additional team members when required. The quality of those hires was consistently strong.

They participated in regular working sessions and were always available for ad hoc meetings when new questions or constraints emerged. Our team never felt blocked or waiting on them. They were responsive, organized, and highly collaborative in how they worked with both design and product stakeholders.

They consistently delivered on time and, in several cases, exceeded expectations. The level of preparation, craft, and follow through not only met our requirements but genuinely delighted both our internal team and senior stakeholders.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the combination of high creative talent and rigorous attention to detail. They were able to think strategically at the system level while still delivering highly refined, thoughtful design execution.

Are there any areas for improvement or something ANML, INC could have done differently?

There were no meaningful areas for improvement in our experience. In fact, the collaboration was so successful that, over time, our internal team matured and expanded to the point where we required less external support. That evolution was due in part to the strong foundation, standards, and practices established during our work together with ANML.