The Animation Co.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Japan Rail Pass Now

Describe what your company does in a single sentence.

Travel agency for japan train travel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Animation Co. to accomplish?

• Create an animated video to explain the process

SOLUTION

How did you find The Animation Co.?

Online Search

Why did you select The Animation Co. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from The Animation Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged The Animation Co to produce a 90 second "How It Works" animated explainer video for our product, the Japan Rail Pass. The goal was to clearly and engagingly walk users through the process of purchasing and using the pass, helping to simplify what can often be a confusing topic for international travelers.

The scope included:

Concept development and scriptwriting based on our product.
Storyboarding and visual direction aligned with our brand guidelines
Full animation production including custom illustrations and motion design
Voiceover casting and recording (in Australian English)
Background music and sound design
Final delivery in multiple formats optimized for web and social media use

The Animation Co managed the entire creative process from ideation to final delivery. The end result was an informative and on-brand explainer video that we present on our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately we wanted to see higher engagement with the product, stronger brand trust, but most importanlty we want to see an uplift in conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered each stage of the project, including the script, storyboard, draft animations, and final cut, on time or even earlier than expected. Their process was clear and easy to follow, which helped everything run smoothly.

They were professional & reliable

What was your primary form of communication with The Animation Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about The Animation Co was how easy they made the whole process. They had a great mix of creativity and organization, so we always felt like the project was in good hands.

The final video turned out even better than we expected. It simplifed a confusing product, into something that viewers could understand within 90 seconds. We've started working with only local companies as we find they understand the Australian audiences better. 

Are there any areas for improvement or something The Animation Co. could have done differently?

It’s clear they know what they’re doing, and they were great at getting the explainer video out within our short deadline