Ambian Strategy Private Limited

BACKGROUND

Please describe your company and your position there.

Wheels India, a TSF Group company, is among the world’s largest manufacturers of steel, aluminum, and wire wheels. Since the establishment of the organization in 1960, we have consistently enhanced our engineering capabilities to build and deliver world-class products. We have widened our portfolio through strategic diversification to offer bus and truck chassis, suspension products, hydraulic cylinders, custom-fabricated assemblies, and precision components for wind turbines I am heading IT applications

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ambian Strategy Private Limited, and what were your goals?

New website development to brand our company & Products

SOLUTION

How did you select this vendor and what were the deciding factors?

Their quality, competitiveness, and timeline were impressive.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1. Overall User Experience
2. Revised Information Architecture
3. Global Design Standards
4. Responsiveness (For Mobile)
5. Better manageability of pages that requires frequent updates

How many people from the vendor's team worked with you, and what were their positions?

Three full stack developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The branding and exposure of our products were phenomenal. There is a multi fold visitors to the website comparing the legacy website

Describe their project management style, including communication tools and timeliness.

Perfect Project management organization was set up and managed within the scope, time line and guidelines

What did you find most impressive or unique about this company?

1. The research on objective of this development
2. Strategy towards design and presentation
3. Comprehensive code up the development to global standards

Are there any areas for improvement or something they could have done differently?

May be little flexible in time, cost and secured coding of programs

BACKGROUND

Please describe your company and your position there.

I am the Founder CEO of toCode Technologies. We are a product development company developing products and solutions to Banking and Financial Services Companies. Digid is our flagship brand through which we deliver our high tech products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ambian Strategy Private Limited?

Ambian Strategy is our chosen creative partner for last 4 years. We have employed Ambian for many of projects over the years, especially for designing the UI/UX for all our product stable. Besides, Ambian has helped us in creating the marketing sites as well.

SOLUTION

How did you select this vendor?

We found Ambian through the web search. We shortlisted them after reviewing their past work and brought them onboard after they successfully completed a mobile app design for our product. This was 4 years (2018) and since then Ambian has been our strategic partner in all our product development, providing for UI/UX and for product evolution too.

Describe the project in detail and walk through the stages of the project.

This particular project in cotext is building a product ground up for Digital Onboarding and ID Verification. The target audience for this work is predominantely Banks. Ambian designed us complete UI/UX for this application. We had intially provided Ambian team with the idea of the product and they came back to us with a set of quetionaire to create the user persona list.

After we sucessfully identifying the user personas they went about with the data architectuing and wireframe designing. We iterated through with the data arch and wireframes and finalized them. Ambian, from there took up the process of creating the high fidelity designs and delivered us the specs and necessary UI components which we took to the development.

How many resources from the vendor's team worked with you, and what were their positions?

We predominantly liased with creative director and the project manager from Ambian. Time-to-time, we had discussion with larger team as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product (Digid.ai) is completely live for close to an year now with live customers iusing the application. Uniformly across all our customer base ( and potential customers) we have always received accolades for the great user experience the product carries and that credit greatly belongs to Ambian team.

How effective was the workflow between your team and theirs?

Very effective. By now, we understand the effort a good UI/UX design takes and have created a right workflow. As I have explained in the project stages earlier, we follow the process (Idea brainstroming - data arch - wireframe - design) to its truest spirit which has yeilded great result.

What did you find most impressive or unique about this company?

Undoubtedly, their keen attention to detail was the key factor to high-quality collaboration results.

Are there any areas for improvement or something they could have done differently?

At times, they are rigid.

BACKGROUND

Please describe your company and your position there.

I am part of the product development team for a company that builds test management and automation solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ambian Strategy Private Limited?

We embarked on a journey to build a SaaS platform where users could manage their software Testing projects, and hired Ambian to design the UX for the product.

SOLUTION

How did you select this vendor?

We were referred to Ambian by one of our esteemed consultants.

Describe the project in detail and walk through the stages of the project.

The team looked at our existing products and understood our domain. Then we were taken through a series of wireframe review and brainstorming sessions to decide various aspects of the User Experience, before finally arriving at a clear and precise product design.

How many resources from the vendor's team worked with you, and what were their positions?

Our team worked directly with:

• Mathu, the founder
• two other UX designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The UI/UX designs delivered by Mathu and team have served as the foundation of not only our SaaS product, but also to a couple of internal use products as well.

How effective was the workflow between your team and theirs?

Mathu is always reachable and an affable person. She connects with the team instantly and is a very effective communicator. Her team has a very effective review methodology that consists of wireframes, visual designs, videos that walk us through the designs, as well as calls to iron out issues.

What did you find most impressive or unique about this company?

Their team has a very distinct definition of "A Good User Experience".This not only impressed us, but also helped us find potential bottlenecks with our backend flows that we tweaked in order to make our product more effective. Ambian's team has exceptional UI/UX skills. Another thing that impressed us very much was the research the team undertook in order to understand our domain deeper and bring us a very good UI/UX design.

Are there any areas for improvement or something they could have done differently?

None at the moment.