Alinea Growth Advisors

Alinea Growth Advisors provides Fractional Marketing Services to middle market Private Equity Funds. Our services enable clients to receive Best-in-Class corporate Marketing Support at a fraction of the cost of a full-time Analyst. With Alinea Growth Advisors, you no longer need to hire a full-time corporate marketing employee (or team)—but if you have one, we can help them perform better.

What if…You could create a Best-in-Class Marketing function within your firm, resulting in greater brand awareness and image; better target interest; and, of course, increased lead generation, deal flow, and stakeholder connection?

Fractional (i.e., Part-Time) Marketing Services have been used for years for Private Equity portfolio companies, but only recently have these services been made available to Private Equity Funds themselves, Family Offices, and Investment Banks.

When selecting a Fractional Marketing Services resource, prospective clients should ensure their Fractional Chief Marketing Officer (CMO) has broad firsthand Private Equity experience in the areas of Marketing, Business Development, Fundraising, Portco Enhancement, and Principal Investing, which can all be used to quickly create differentiated strategies and tactics, as well as leverage 21st Century Marketing tools to increase lead generation, deal flow, and stakeholder satisfaction—It’s important for your Fractional Marketing resource to know how, through firsthand experience, all these pieces fit together. All Alinea Growth Advisors services are overseen and managed by Phil Curatilo, a 25-year Private Equity veteran—17 of those years spent as Chief Marketing Officer (CMO) for middle market Private Equity funds.

Alinea does not replace your Business Development efforts—we are complimentary to and integrated with them—making this valuable group of Biz Dev professionals better armed in this competitive market.