alexkokova.me

Seasoned agile strategist with a wealth of experience in driving high-impact omnichannel digital marketing programs. Over the years, I have collaborated with and effectively managed diverse profiles, including localization designers, backend developers, affiliate partners, external vendors, and internal stakeholders.

Part of my work requires effective planning, organization and resource management to achieve specific goals. I work closely with different teams, or individual clients to define project objectives, develop realistic and achievable timelines, assign tasks and track progress towards project milestones.

Some highlights:
• Shipped a Guinness world record-breaking online poker tournament with zero overlays, exceeding the prize pool by $1.6 million in buy-ins.
• Subsequent increase in first-time conversions for a brand new B2C platform mostly via affiliate network and email marketing.
• Successful launch of an international event forum, awareness campaign led to a 100% of sales in sponsorship packages and delegate passes.
• Increase in sales for a B2B SaaS by a significant improvement of content collateral and search engine rankings.

I have managed and delivered various projects, such as developing multiple gambling platforms, localizing award-winning slot games in over 30 languages, creating brand identities and corporate websites for businesses in construction, finance, horeca, consulting services, and SaaS, as well as developing features for B2B and B2C software solutions.

My current focus is on demand generation through content marketing, partnerships, and account-based marketing. I have worked with and continue to work in various industries, including software as a service (SaaS), healthcare, construction management, education, gambling, events, and customer experience (CX).