Contact ainoa.agency
Get a custom proposalEmpathy-led Digital Agency
Ainoa is a branding and marketing agency with the belief that brands should reflect an underlying human truth. We create brands that cut through the noise and resonate with people at a deep and genuine level.
As a highly creative and diverse team, we have the balance it takes to truly connect with your target audience. We’re a small, empathetic, and innovative digital agency on a mission to reveal your brand story, develop a strong identity, and help you stand out from the crowd by building a refreshingly authentic brand.
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Min project size
$25,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Newcastle upon Tyne, England
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Year founded
Founded 2022
1 Locations
- Newcastle upon Tyne , England
Service Lines
- Branding
- 20%
- Digital Strategy
- 10%
- Graphic Design
- 10%
- Logo
- 10%
- UX/UI Design
- 10%
- Web Design
- 5%
No Focus Areas have been added yet…
Industries
- Advertising & marketing
- 100%
Clients
- Small Business (<$10M)
- 50%
- Midmarket ($10M - $1B)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
We are Ainoa, a women‑owned, psychology‑driven brand studio founded in 2020. Our team of psychologists, strategists and creatives in the UK and Nordics builds consumer brands by prioritising deep behavioral insight, rigorous research and Nordic restraint. We hire inclusively, practice ethical AI, pay a living wage, pursue B Corp, and partner selectively with scaling consumer brands to deliver human‑centered, high‑impact strategy.
Meet the Team
Salla VästiläCEO, Founder, Lead Brand Strategist & Designer
Salla, CEO & Founder of Ainoa blends psychology, design, and strategy to build commercially solid and emotionally resonating brands. Armed with diverse degrees, including an MBA and MA, she leads with a focus on empathy, clarity, and impact.
What Sets Us Apart
We Hire Psychologists, Not Just Creatives
We diagnose your business realities and the behavioural drivers of your audience before touching the design. Fresh look isn’t a long-term strategy — human resonance is. Everything we build is rooted in evidence. Guesswork is expensive. Resonance is profitable.Strategy and Expression, Undivided
The market ignores what it doesn't understand. Traditional methods isolate strategy from execution, resulting in a shaky visual facade. We unite the two. Our strategists are psychologists; our designers know commercial logic. Beautiful work must perform, or it’s just decoration.Nordic Restraint & Uncompromising Ethics
We believe rigour, honesty, and restraint outperform volume and noise. We take on fewer clients by design to guarantee depth. From our ethical AI policy to paying a real Living Wage, we prioritise authentic, human-led impact. Integrity over shortcuts. We build brands from humans to humans.Locations (1)
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