Ai Marketing Lab

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Airmello, an athleisure apparel company. We create comfortable, stylish athleisure apparel designed for relaxed, everyday moments, focusing on effortless self-expression rather than following trends.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AI Marketing Lab?

We needed help with our digital marketing. Our overall goal was to build a strong, conversion-focused digital foundation while positioning Airmello as a premium athleisure brand through consistent growth and visibility.

SOLUTION

What was the scope of their involvement?

AI Marketing Lab handled our full 360-degree digital marketing. The scope covered website design, UX, and conversion optimization, performance marketing across paid channels, social media marketing for consistent brand engagement, and PR initiatives to strengthen brand credibility. Deliverables included a fully optimized website, performance-driven ad campaigns, social media content planning and execution, analytics and performance reporting, and PR coverage to support brand awareness.AI Marketing Lab was directly responsible for executing the core digital and marketing deliverables for Airmello. They redesigned and optimized the website with a strong focus on user experience and conversions, managed performance marketing campaigns end to end, including strategy, ad creatives, audience targeting, and optimization, and handled social media content planning and campaign execution. They also managed PR outreach independently to improve brand visibility and credibility. Overall, AI Marketing Lab owned both the strategy and execution across all digital touchpoints.

What is the team composition?

We worked with 2–5 teammates from AI Marketing Lab.

How did you come to work with AI Marketing Lab?

We found them through a referral. We chose them because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, their company values aligned with ours, and they had strategic marketing.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project resulted in clear improvements across both performance and brand metrics. We saw better website performance and conversion flow after optimization, improved efficiency in paid campaigns with more qualified traffic, and steady growth in online sales. Social media engagement and brand visibility also increased, supported by PR coverage that helped strengthen credibility. Overall, the results demonstrated consistent progress toward scalable growth.Website conversions improved by roughly 25%–45%, paid campaigns became more efficient in driving sales, and social media engagement increased by around 60%–80%. These results indicated positive momentum and progress toward scalable growth.Moreover, AI Marketing Lab supported PR outreach that helped secure brand mentions and digital media coverage relevant to our category. These placements improved our brand visibility and credibility, especially during key campaign periods, and supported our positioning as an emerging athleisure brand. The PR exposure also contributed positively to brand trust and engagement.

How did AI Marketing Lab perform from a project management standpoint?

AI Marketing Lab managed the project efficiently, maintained clear communication, and delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What we appreciated most was how proactive and solution-oriented the team was. AI Marketing Lab understood our business goals clearly and translated them into actionable marketing efforts across performance, social media, and PR without unnecessary complexity.

Are there any areas they could improve?

There were no significant issues during the project. Any minor delays were related to optimization and experimentation, and AI Marketing Lab handled them transparently with regular communication.

BACKGROUND

Please describe your company and position.

I am the Founder & Principal Designer of House of Grey

Describe what your company does in a single sentence.

House of Grey is a premium interior design and turnkey execution firm delivering end-to-end residential design and construction solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ai Marketing Lab to accomplish?

• We hired AI Marketing Lab to improve lead generation quality, build a consistent digital presence, and create a structured marketing system focused on measurable growth and ROI rather than vanity metrics.

SOLUTION

How did you find Ai Marketing Lab?

Online Search

Why did you select Ai Marketing Lab over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ai Marketing Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged AI Marketing Lab for end-to-end digital marketing support focused on lead generation and brand visibility. The scope of work included developing a structured lead generation strategy, managing paid and organic campaigns, and handling social media planning and execution.

Key deliverables included campaign setup and optimization, lead quality monitoring, regular performance reporting, content planning for social media, and ongoing strategy adjustments based on results and feedback. The engagement was focused on improving consistency, lead relevance, and measurable marketing outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved lead quality, more consistent lead flow, better campaign structure, and clearer performance reporting, which helped align marketing efforts more closely with business goals and ROI expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and well-organized. Deliverables were shared on time, communication was consistent, and the team was responsive to feedback. They're proactive in addressing requirements, adjusting strategies when needed, and ensuring alignment with project goals throughout the engagement.

What was your primary form of communication with Ai Marketing Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about AI Marketing Lab was their focus on lead quality and structured execution rather than chasing vanity metrics. Their transparency, realistic expectations, and willingness to continuously optimize based on performance made the collaboration effective and dependable.

Are there any areas for improvement or something Ai Marketing Lab could have done differently?

The initial onboarding phase required some time to align on expectations and workflows, but once processes were clearly defined, execution and communication improved significantly.