Agency Jet

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Danleee Medical Products. We sell medical supplies nationally and internationally. Although we specialize in cardiology, we essentially sell any supplies found in a doctor’s office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We wanted to drive more traffic to our website and needed a partner to take a fresh look at it to give us ideas.

SOLUTION

What was the scope of their involvement?

We brought Agency Jet on board to help increase our current website’s traffic and rankings. We initially contracted them to work on 25 keywords but then increased their focus to 50 words. After we gave them the words and phrases for which we wanted to rank, they researched them and came back to us with a list of our competitors’ rankings. That clarified our keyword strategy, which their team continues to execute. Their team writes blogs and creates videos for us too.

What is the team composition?

I work with Darrin (Owner) but my contact’s Colby (Director of Client Strategy). He directs his team based on our phone calls and meetings.

How did you come to work with Agency Jet?

We hired another company to redesign our website, and they recommended Agency Jet to us. We had a couple of calls with their team and then decided to give them a try. I was initially hesitant because their services were expensive, and I previously dealt with SEO companies that charged thousands of dollars a month but didn’t explain how that money was spent. However, Agency Jet was transparent.

How much have you invested with them?

We spend a little over $3,000 a month on their services.

What is the status of this engagement?

We began working with them around April 2019 and continue to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Agency Jet increased our rankings for almost all of our keywords. For at least half of the 50 keywords, we’re in the 1st–3rd position. Although they’re more expensive than I initially anticipated, their work is worth its weight in gold.

Last year, we did about $300,000 in online sales through our website. So far this year, we’ve done almost $800,000 in online sales. As we’re in a pandemic, that increase isn’t exclusively attributable to Agency Jet’s work.

It’s phenomenal to see how their team is able to generate so much traffic because our website is quite antiquated. We recently had a call with Colby and our website design vendor. Colby’s helping us to design the website properly for SEO purposes and isn’t charging us extra. Agency Jet is just excited to see us grow.

How did Agency Jet perform from a project management standpoint?

They’re transparent. Every month, we have a phone call when their team reviews our rankings. After we end the call, I know exactly where we stand. I know how we’re ranking compared to our competitors and how we need to improve. They give us a lot of insight. Working with them is a great experience.

Their team’s respectful of my time but also keep us moving forward so that we can get results. When they write a blog or create a video, they email me the content asking for approval. If their team doesn’t hear from me within a few days, they’ll follow up with another email.

What did you find most impressive about them?

I’m most impressed by their transparency. I previously worked with two different SEO companies and paid thousands of dollars a month but never saw results or heard from them again.

When people ask about our relationship, I refer to Agency Jet as our external marketing team. Their team’s a part of my team. I can call them anytime, and they’re always there. Agency Jet wants to see us succeed and grow.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Think about them as part of your team. You don’t have to worry about them. Give them the information that they need and then trust them to do their job. They’ll do their job and prove it to you.

BACKGROUND

Introduce your business and what you do there.

We’re Jen-Ter Technologies. We make heaters for a variety of different industries — from food service to medical institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We saw the evolution of business from the days of salespeople to the Internet. That way of business is only expected to expand. COVID-19 hit, which ground all in-person sales meetings to a halt.

SOLUTION

What was the scope of their involvement?

We simultaneously pursue SEO and website development initiatives. Our existing website wasn’t on a friendly platform. We’re about halfway through fixing our website and launching a new one on WordPress.

They’re also managing SEO campaigns on the website. Their team started by looking at our competitors and assessing their keywords. They also assessed our website and fixed it to be more SEO-friendly. Their team then went after our keywords.

What is the team composition?

They have about 20 people on their team. During our initial consultation, we talked with Darrin (Owner). Our project manager’s Colby (Director of Client Strategy) and Paul (Co-Founder) works on the website development with another team member.

How did you come to work with Agency Jet?

We found them through Clutch but also used various different services to create a list of possible vendors. We narrowed our choices to five different digital marketing service providers. We interviewed them and held initial consultations. Agency Jet provided the best consultation by far. They educated us and showed how their team could help us.

How much have you invested with them?

We’ve spent between $10,000–$15,000 on their services so far.

What is the status of this engagement?

We started our ongoing partnership in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve received new inquiries from new companies. Before working with Agency Jet, we weren’t even in the top 100 results for keyword searches. We’re now one of the either top 10 or top five results. For a few keywords, we're number one.

Their team also updated our security certificate After that, we immediately received more calls and engagement. It’s hard to fully quantify the results at this time because aspects of the project have long development cycles.

How did Agency Jet perform from a project management standpoint?

We have a monthly meeting. Their team’s always on top of deadlines and coordinates projects well.

What did you find most impressive about them?

Agency Jet shows us the inner workings of their strategies. They educate us and encourage us to learn about digital marketing rather than asking us to simply trust them.

Are there any areas they could improve?

No, not at this time. We’re just waiting to launch our new website.

Do you have any advice for potential customers?

It’s important to stay on top of your responsibilities and keep up with them to get results.

BACKGROUND

Introduce your business and what you do there.

Pro Roller manufactures painting tools to retailers on the industrial side, such as two-step distributors, paint sellers, and industrial coating businesses. In my position, I oversee the company’s sales and head our new business acquisition efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We wanted to grow our brand as far as getting our name out there to let people know about our products. It was about creating demand for our products through both the consumer and different storefronts.

SOLUTION

What was the scope of their involvement? 

Agency Jet helps us with our digital marketing and brand awareness. They started out with our SEO, identifying the right keywords to best get our blogs and content out there. Colby (Lead Project Manager) and his team are responsible for making our content more discoverable. He follows up with me regularly to go over reports on our ranking improvements.

The other side of the project involves refreshing our website. Artem (Client Strategist) is not only updating the look of our brand but also ensuring that we have a responsive design. Currently, his team is coming up with new ideas on the general design and content layout.

What is the team composition? 

I work with two main people. Colby knows so much about the SEO side and is always very responsive. He’ll stay on top of our campaigns to keep us on task, which makes things easier for me. If I miss something, I know that he’ll revisit the item to get it done.

Then there’s Artem who manages the web development process. It’s been a crazy year on our end as far as business goes, so we don’t always have the time to submit the content that they need. In those cases, Artem will reach out so that we can stay organized.

How did you come to work with Agency Jet?

We’d talked to a few other companies before Agency Jet reached out to us. Out of all of them, they seemed to be the most on top of everything. Their services were comprehensive, too. They offered different services that built upon the other.

I dealt with Darrin (CEO) initially, who was easy to work with. He was great at laying out his vision of our growth and took the time to call us about his ideas. I could tell that he’d done his homework on us. He was tying in a lot from his past experience to outline a growth plan for us.

Ultimately, I felt that Agency Jet was a good fit because we could tell them what we wanted to do and have them take the reins. They proved that they would continue to stay in touch with us as we went through our projects.

How much have you invested with them?

It’s around $70,000.

What is the status of this engagement?

We kicked off the engagement in September 2017, and we’re still working with them for SEO. The site will go live somewhere around December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve certainly gained new accounts that have found us through digital searches. According to our reports, searches have gone up significantly for specific products and keywords, and people are staying longer on our web pages rather than just bouncing off.

How did Agency Jet perform from a project management standpoint?

The overall communication and timeliness are really good. Agency Jet stays on top of their projects and will follow up if they don’t hear back from me. This year has been unusually hectic for us, so I haven’t always gotten them the information that they needed, but I don’t have to worry about them. They’ll call or email me so that they can hit their deadlines.

What did you find most impressive about them?

Agency Jet has a lot of good ideas on how to execute. If you give them a direction to go in, they’ll run with it. They’re not like other agencies that only do as they’re told. Rather, they use their past experience to come up with creative solutions and achieve results.

Are there any areas they could improve?

No, I don’t have any drawbacks for them at this point.

Do you have any advice for potential customers?

Think over what you want to get out of the partnership and give them as much information to work with as possible. Having a clear understanding of your vision allows them to figure things out on their end, and they’re open to your suggestions as well. That’s what makes them so easy to work with. 

You don’t have to do everything that they say, but be open to their advice. If you say that you’d like to hold off on something, they’ll be fine with that because they’re looking at the long game.

BACKGROUND

Introduce your business and what you do there.

We’re an industrial equipment company. My position is inside sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We were trying to improve our SEO efforts and our website.

SOLUTION

What was the scope of their involvement?

Agency Jet helped us a lot with our SEO. The team created content which would be published consistently, and they gave us a range of keyword options. Based on which keywords we chose, they gave us several pointers. 

They also gave us feedback on how we could improve our website. 

What is the team composition?

I had about two or three direct points of contact, but it’s my understanding that there were a handful of people working on the project in the background. 

How did you come to work with Agency Jet?

I was doing research on SEO, and I downloaded some of their content. They reached out to me, and based on the other companies I spoke with, they seemed the most professional, most willing to help, and most willing to educate us.

How much have you invested with them?

The total cost was about $12,000.

What is the status of this engagement?

We worked together from January–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Even though we’re not actively working with Agency Jet right now, we still have one or two pages ranking on page one thanks to the keywords they helped us choose. They’ve definitely helped our business.

How did Agency Jet perform from a project management standpoint?

They were excellent. They were always on time and had everything ready to go. Agency Jet does a great job of connecting with their clients and providing good project management. 

What did you find most impressive about them?

Agency Jet has a very well-educated staff. Anytime I’d ask a question, they did an excellent job of providing education or resources to help me understand. If it was something they didn’t know off the top of their head, they were willing to do the research.

They were also very timely, and they did a great job of staying on top of me to make sure I was getting them everything they needed. 

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for potential customers?

When we worked with Agency Jet, we were in a position where we didn’t have a great website. If you have a strong site, you’ll get more bang for your buck.

BACKGROUND

Introduce your business and what you do there.

I’m the VP and co-owner of Iron Rock Offroad. We design and manufacture suspension components for Jeep vehicles, specifically for the off-road market—people who take their jeeps rock crawling, offroading, adventuring, and landing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We have a solid foundation of traffic to our website for certain models, but there are newer models that we’re not as well-known in. So, we’re trying to get more traffic from newer Jeep owners and interested in newer products.

SOLUTION

What was the scope of their involvement?

The start of the process was them getting to know us by asking questions. Then they determined what keywords we wanted to target on Google, Bing, and Yahoo!. Then we set those up to drive traffic to our website.

What is the team composition?

I communicate with one person, and there is a whole team that supports the project. It’s nice to have a single point of contact.

How did you come to work with Agency Jet?

They were a referral from a golf tournament that we attended. They’re local too.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

We started working together in November 2019, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work that Agency Jet is driving significantly more traffic to our site, but it’s difficult to measure by how much. The timing of this project is a little weird because of the pandemic, which is helping drive traffic and sales revenue because people have more time to work on their vehicles as well.

How did Agency Jet perform from a project management standpoint?

I simply send an email to my direct contact, and they take care of the rest. If they have more questions or need more input, they respond to me and we’ll go back and forth until we get a resolution.

What did you find most impressive about them?

They do a monthly call to go over what has happened and review statistics. It shows what their work is providing my business.

Are there any areas they could improve?

The only thing, maybe, is that they do have to write a lot of material that speaks to our demographic, and they don’t specialize in our market. So, they’re writing these things and sending them to me for approval, but most of the time, I have to rewrite the whole thing so it makes sense to our customer base. Of course, we know they’re not experts, but it does create more work on my end. I just don’t know how they could

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Carlson Fixtures, a custom fixtures company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We only had two major customers in the past 20 years. New leadership came on board last year and we were hoping to get more public exposure and to promote our brand to different retailers. We needed someone to help with our SEO and develop our website.

SOLUTION

What was the scope of their involvement?

I built the majority of a new website and Agency Jet helped me with the rest of it. They added five different pages and created some animation on the logo, making it rotate and making sure it was set up properly. 

They added a service session to the navigation bar on the top. Additionally, the team does our Google Ads, and they put us on a lot of different websites to help us to build backlinks and to help us rank higher on Google. 

We changed our new domain name and, because of this, Google doesn't know us since it’s a fairly new website. Agency Jet is helping us to rank the new website on Google.

What is the team composition?

I initially talked to the owner, but now I only work with a teammate who helps me with the website and another who helps me with SEO.

How did you come to work with Agency Jet?

I did a lot of research and found them on Google. After looking up their website and seeing that it looked good, I met them. I liked their approach and the fact that they were really customer-centric.

How much have you invested with them?

We’ve spent $6,600 for the four-month plan and, on top of that, we paid $3,000–$4,000 on the part of the website they did.

What is the status of this engagement?

We started working together in January 2020, and we’re about to pause due to the challenges right now because we’re in the retail business.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were initially set up for 20 keywords. There are seven keywords that are ranking on the first two or three pages. Before our keywords were showing up on page 10 and beyond. No one would notice us. 

We are definitely ranking higher on Google now. They put our company name on 20 different sites which they told me would help with the SEO. I definitely see the rankings going up.

How did Agency Jet perform from a project management standpoint?

We have really good communication with one another. There was one time I didn’t hear back about the website for a few days, but after I said something to them, Agency Jet began responding within 24 hours. 

They are also really open and honest, and they educate me on the SEO work that they do. The team sends me monthly reports and they also have a meeting with me to go over all the things that they did in the past months and what the results are. 

I really like their dashboard. They pull all the data from Google Analytics and all different software and put it on their dashboard to make it easier for me to look at.

What did you find most impressive about them?

Agency Jet has the knowledge needed to rank keywords higher on Google. They’re also really good at helping you to pick the keywords.

Are there any areas they could improve?

They need to improve on their content writing skills. They’ve helped me write some pieces for my company but I’m not satisfied with their content. I talked to them about that. The team doesn’t understand the industry we’re in, so they rely on us to help them understand the industry to produce better content. 

Do you have any advice for potential customers?

If you’re looking to drive more traffic to your website or want to rank number one on Google, Agency Jet is the agency to use. I like working with them, and we’ve had a good relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a retail furniture store: International Design Center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

They’re an SEO company, and at that time our online presence was pretty minimal. We were trying to increase it.

SOLUTION

What was the scope of their involvement?

They’ve been immensely helpful to us in gaining a better online presence. We’ve slowly created a better website ourselves, so they didn’t help with that – just our online presence, helping us be seen on Google.

We handle our own social media as well, but they tackled keywords. You get a set amount, which we’ve kind of increased throughout, from 15 to 30. They helped us get those keywords onto our website so the Google algorithm pulls them.

What is the team composition?

I met the owner originally, and now I have my own project manager and he has a team under him. Colby (Director of Client Strategy, Agency Jet) does a fantastic job.

How did you come to work with Agency Jet?

They reached out to us, and I dug into them and a couple of other companies. I was working with another provider at the time with a smaller scope. They managed our online presence, making sure we had good reviews out there but they weren’t really making sure we were seen. It wasn’t doing enough, so I looked into other bids. It wasn’t about the price, but who I thought would do a good job. Jet Agency seemed like a good one to go with. They didn’t blow smoke up my butt.

How much have you invested with them?

We’ve spent around $40,000–$50,000 with them.

What is the status of this engagement?

We’ve been working together since February 2018

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have a website where I can log in and see all my numbers. I’m a math guy, so I like to dig deep. Over time, our numbers have shot straight up like an arrow, both for the terms we focus on and also our whole online presence, including secondary words.

How did Agency Jet perform from a project management standpoint?

We schedule a monthly call, and if I need anything else we talk via email. They always stick to the timelines.

What did you find most impressive about them?

They’re very good at customer service, and what I really appreciated was that they schedule a call every month to go through what you like and what you’d like to work on. They continually addressed needs within the account. We dictated it. A lot of these SEO companies say they’ll improve your presence, which they will, but then they set you off by the wayside. It’s the wild west with SEO companies, and I felt like Agency Jet did things the right way.

They are also very transparent. They don’t just tell you things are going well, they show you things are going well with data.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Trust their process. They’ll give you lots of options in the beginning about how to handle it and pick your keywords. Rely on their expertise in that because they do this on a grand scale. They know how to do this stuff.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and purchasing specialist for a metals distributor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We wanted to modernize our website. We had a pretty bad experience with our previous vendor, so our project needed a rescue.

SOLUTION

What was the scope of their involvement?

Agency Jet took over our website and now manages all of our SEO. Every quarter, they create 12 content pages and blogs while suggesting additional blog topics for us to write about ourselves. They monitor our keywords, analyze our content for duplicates, and give us access to a dashboard that hosts our Google Analytics and SEO reports. Their team even created two videos — one short and one long — to post to our website, YouTube, and other sites, as well as an infographic for our sales team.

On the website side, Agency Jet is leading a total overhaul from the ground up. They’re rebuilding our backend code to be more uniform. They’re also making it easier for us to update the website ourselves; they’re creating a user-friendly layout and training us on how to use it.

What is the team composition?

We’re in touch with Darrin (Founder, Agency Jet), Colby (Lead Project Manager), and Artem (Client Strategist, Agency Jet). Colby manages our account, and Artem is the backend guru. They’re always accessible. I don’t know how many people in total work on it, but those are our main points of contact.

How did you come to work with Agency Jet?

I believe Darrin and Artem were employees of our previous vendor who left and started their own company. Darrin later reached out to my predecessor and offered to help us out with our situation.  

How much have you invested with them?

We spend about $27,000 per year. 

What is the status of this engagement?

The partnership started in January 2018 and is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Agency Jet has done such a good job with our keyword optimization that our web traffic has doubled after 12 months. When we started, we were only ranking for 20 keywords; now, we rank for 1,200. Every metric we track, from our social media to our bounce rate, has improved consistently since we started working with Agency Jet. And it’s all due to their super creative strategy; it keeps us relevant at a low cost. Their creativity and drive to help us be successful are why we’ve worked with them for so long. 

How did Agency Jet perform from a project management standpoint?

They’re perfect; I couldn’t ask for more accessibility or help. They take the time to explain things to someone like me who has limited experience with this. They genuinely care that I understand and learn. Recently, Colby did a lunch-and-learn for our company, taking two hours to explain our website so that more of our team understood it. We have a monthly call where we go over the reports and can ask any questions we need to.

What did you find most impressive about them?

Before starting this project, Agency Jet took the time to come to our facility and learn more about our business — who we are, what we do, and what we want to achieve. That way, they could talk about our products in an intelligent way without us constantly rewriting their material. I can’t say that any other SEO company that has approached us has done that same level of preparation.

Are there any areas they could improve?

I don’t think so, honestly. They’re very flexible and accessible. They just need to keep up the good work.

Any advice for potential customers?

I’d ask, “Why aren’t you working with Agency Jet already?”

BACKGROUND

Please describe your company and your position there.

As the owner of Osterbauer I have worked with 4 different Digital Marketing Firms and settled on Agency Jet as the best I have ever worked with.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet?

I found out through my Website and Marketing assessment that my current SEO and PPC team was not doing a good a good job. I hired them for SEO for the first 4 months then, PPC after they succeeded. The results show I needed a new website that is currently being done and will be live in 2020.

What were your goals for this project?

To increase leads to get new clients.

SOLUTION

How did you select this vendor?

Learned about them and was offered a Free Website Digital Marketing review. I learned that I had a lot more work to do and that the current company was charging me to much for what they did.

Describe the project and the services they provided in detail.

Agency Jet is currently doing all my Digital Marketing form PPC, SEO, and, Website Design. It's like having my own Digital Marketing team working for me at my office. I stated with them to see if they could do SEO for Work Compensation.

In less than 5 months they have us mapped on all my important search terms and my company is on the top page of Google. I have since added other search terms and the same results are happening.

I love the personal touch my project manager gives with the monthly meetings that are recorded on GOTO meeting. It holds them accountable and me as well.

PPC or Google Ads started after they proved their work with SEO - I was paying tens of thousands for PPC and my click through rate was about $1,700 per click. After the year of working with them I'm at under $300 per click and 8 times as many leads on a far less budget.

The management fee for Google Ads has been incredible working with Jared and his team at Agency Jet. Currently going through a website redesign that will be live in on or before 2/2020. I have seen the design and it will help in my conversions to lower my bounce rate.

They have proven through the stats of Google Analytics that I have had a serious upward trend on traffic, and I needed a new website to acquire more people due to my bounce rate.

I see that my website currently is too wordy and is not easy to click through. The have shown many other case studies similar to mine that prove that this was the path I needed to follow.

What was the team composition?

I have about 4 dedicated people I speak with like my Project Manager for SEO, Project Manager for PPC, and Project Manager for Website development. Last is my Consultant at Agency Jet that has guided me through the success over the time I have worked with them.

They have content writers, video people, coders, and many others I have not spoken with at this time, but I do see the work like the content Timothy Harvard writes on and off page for SEO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

My previous budget has come down drastically, as I had a few companies working on all aspects digital. Now working with Agency Jet I NOT ONLY HAVE SAVED MONEY, BUT TIME AS WELL.

When I had no visibility on Local Maps and now I do my calls have gone up significantly. They asked me to reach out to clients and new clients to leave reviews. That has helped build trust. Free information to help me.

The payments to Google Ads has gone done by over 60% but I'm 10/1 more leads because of my cost per click has gone down. They say I should see a 20% increase in leads with my new website as they are building proper landing pages and the new look and feel of my website. Based on the design I trust this will be true.

How was project management arranged and how effective was it?

Project Management is 100% on top of everything and the meetings are recorded on GOTO meeting for my company and their crew has always delivered. I have on point of contact for all projects and its very efficient.

What did you find most impressive about this company?

I find 3 things to be over and able all companies I have worked with in the past.

1. Education, they want me to learn and understand what they are doing and the results that should come from that work.
2. Transparency as they record all calls and meetings on GOTO meeting that make them and myself accountable for work need by me or the work they are doing.
3. Results - When speaking with the owner Darrin Gerr he said in the end you should not hire his team if the results are not their and offered a money back guarantee on the R&D when we started.

In the end I have never had a company stand behind their work the way Agency Jet does.

Are there any areas for improvement?

The only improvements that I would suggest is that I had listen to their advice a little earlier on the website as they stated it need to be done, but the stats will provide the data needed to move forward.

BACKGROUND

Introduce your business and what you do there.

I work for Danlee Medical Products, which is a medical device reseller and manufacturer in the Syracuse area. We’re a small, woman-owned business that’s been operating for 25 years.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We were looking to better position ourselves through our website and SEO. At one point, we had a marketing director on staff, but they ended up leaving.

We were looking for someone to pick up where they left off with assessing and improving our current site. Our team was planning a site update, but it was important for us to find a partner who could make the most of the site while we go through this phase.

SOLUTION

What was the scope of their involvement?

At first, they conducted an overall assessment of the site, pointing out our weaknesses and failures. From there, they started handling content writing and blogging. They’ve also been offering us plenty of recommendations along the way. Those have covered the importance of Google Analytics and how to interpret that data. 

Before our partnership, we never knew what we were looking at in terms of analytics. That insight has helped us make more informed marketing decisions. We’ve been working together for about six months, but I foresee a long-term relationship with them.  

What is the team composition?

We work very closely with Colby (Lead Project Manager, Agency Jet) and had our introductory conversations with Darrin (CEO, Agency Jet). 

How did you come to work with Agency Jet?

After our marketing director left the company, they reached out to us to discuss their services. I wasn’t anticipating hiring a partner at that point, but I wanted to hear him out. About a half-hour into our meeting, I could tell he really knew what he was talking about. At that point, the wheels started turning, and I decided to give him a chance. His presentation and explanations sold me on his services. 

However, I still had to convince the owner of the company that they were the right choice. Agency Jet presented to her next, but she was still on the fence. She suggested integrating them as a partner after our website transition phase, but I disagreed. I wanted to optimize what we had in the interim. That was the beginning of our journey with Agency Jet.

How much have you invested with them?

So far, we’ve invested about $15,000.

What is the status of this engagement?

We started working together in May 2019, and our teams are still collaborating.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My boss and I are very impressed with the results they’ve obtained in a short period of time. We’re thrilled with their work so far. In less than six months, we have a 2%–3% increase in the cost of orders being placed by customers. So, not only are we getting more orders but the orders are better in terms of dollars. We’re getting substantial orders because of their work. I can attribute our success to their work because hiring them was the only thing we’ve changed in our process since starting with them.    

How did Agency Jet perform from a project management standpoint?

Colby’s patience and willingness to explain technical SEO topics always go above and beyond. We couldn’t have asked for a better partner in terms of project management. He gives us a better understanding of their work and results, taking plenty of time to learn our business and get a good grasp of our priorities. That allowed us to come up with a roadmap that detailed exactly how we were going to hit goals.   

For communication, we’ve mostly used email. As we expand the scope of their work, we may add project management tools. For the time being, we’re sticking with a structured email communication schedule. At the end of the month, we receive a monthly assessment of our analytics. We get updates from Colby at least once each week as well. 

What did you find most impressive about them?

They put time and interest in understanding our business, so they can use the best tools to position us appropriately. We’re an intricate business, despite our small size, because we handle manufacturing and reselling for a few specific demographics. They understood what we were trying to accomplish and remained focused throughout our dealings with them.

From the beginning, they tape our communications with them. That allows us to share the educational aspects of SEO and their work with our other staff members. They’re able to get a better understanding of the importance of our relationship with them that way. The key factor is that they truly care about our business and stand behind us. They take responsibility for their work, which can be rare nowadays.  

Are there any areas they could improve?

I don’t have anything at this point. They’ve done such a great job for us, and I just want to keep it going.

Do you have any advice for potential customers?

Agency Jet is different than other companies in their care for our business and the ability to take responsibility for their work. Give them an opportunity because we’ve been pleasantly surprised. We’ve been able to realize how much we are going to benefit from working with them.