Agency Jet

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Speak Write Play. We provide English language services such as editing, English as a second language (ESL) instruction, and English Language Arts (ELA).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We wanted to establish SEO campaigns to become more competitive and increase awareness of our services and company.

SOLUTION

What was the scope of their involvement?

We initially did a website assessment session and had a couple of meetings with Agency Jet. Our company didn’t have an established marketing strategy; although had some brand presence, we didn’t give the team anything concrete outside of what was already available.

At present, we still work together, and Agency Jet continues to help us with our SEO campaigns. We collaborate around keyword research, too. 

What is the team composition?

I work with a project manager and an account manager. In total, I’ve had face-to-face and email communications with at least five people from Agency Jet. More people work on my account behind the scenes. 

How did you come to work with Agency Jet?

I found Agency Jet through Clutch around a year ago. I read reviews and met with them for a free assessment. At that time, we weren’t able to move forward because of skepticism on my end since SEO campaigns were costly. 

Then, I started thinking about them again and they so happened to reach out to me. At that point, we started working together. 

How much have you invested with them?

Our investment has been around $10,000–$12,000.

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our ranking on search engines has improved across the various keywords that we’re running campaigns for — our website traffic has gone up. Our bounce rate has also improved. Overall, Agency Jet’s work has been effective. 

How did Agency Jet perform from a project management standpoint?

I adore my project manager — she’s phenomenal. We communicate well, and she explains things that I don’t understand. She’s personable and relatable. I enjoy having her with me as she explains things, and this is one of the reasons I continue working with Agency Jet. 

Moreover, they’re transparent and professional. We use Basecamp and Zoom to communicate. I’m aware of everything they’re doing; the lines of communication are open so there’s no question about the representation of our brand and company in the campaigns. 

What did you find most impressive about them?

I appreciate the education that we receive from Agency Jet. The team doesn’t simply do what they do; they also explain the process to us. They break things down, and dialogue exists between our teams. If there’s something I don’t understand, they fill in the gaps and help me. 

On top of that, their resources ensure that all my expectations are manageable, especially since SEO is a long play. We know we won’t gain increased traffic within four weeks of hiring them. Nonetheless, Agency Jet has done a phenomenal job. Their cost is justified by the quality of their services. 

Overall, Agency Jet works to educate their clients. The team is highly transparent about the things they do, and that’s not common — other vendors simply ask for our money and do what they do.  

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Ask questions and make sure you understand what’s going on — Agency Jet can explain everything. If you’re considering working with them, know that you can take your time. You don’t have to feel pressured to engage them after their initial assessment. Take your time and understand that SEO is an investment — if you’re ready to go for it, they’ll be there to support you. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Porch Box. We make hand-built, customized wooden boxes for home deliveries, storage, and contactless pickup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We’d been doing our own SEO for about five years and partnered with Agency Jet to turn our steady growth over that span into rapid growth.

SOLUTION

What was the scope of their involvement?

They’ve been helping us improve our Google rankings. We focus on 19 keywords and phrases to bring up our organic traffic. They determined these through a mixture of their own research and the brief we provided them. Specific techniques include blog writing, backend SEO, backlinking, and article marketing.

Each time they suggest something, I review their draft and then they implement my feedback. Over the course of working together, as they’ve learned my preferences, I’ve made fewer and fewer edits.

What is the team composition?

We upgraded our plan in the middle of this year, going from four to six SEO experts, and it’s been great. Colby (Partner and Director of Client Strategy) is my main point of contact.

How did you come to work with Agency Jet?

A friend of mine had worked with them, and Colby was very down to earth. I knew right away that I wanted to work with him.

How much have you invested with them?

We’ve spent around $32,000 to date.

What is the status of this engagement?

We’ve been working together since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything they say is very helpful, and our visibility keeps going up.

In terms of metrics, 27 keywords have improved against benchmarks, and tons are ranking on the first and second page. Our business has grown by 150%, impressions have grown by 80%, and 99% of our traffic is brand new users. We’re confident in what Agency Jet has done to give us a steady increase nearly every week. It’s turned into our best YoY growth period so far.

How did Agency Jet perform from a project management standpoint?

We have a monthly call with Colby where he walks me through progress, reports, and the focus and successes of each campaign, as well as any areas to tweak. Because I’m new to SEO, he educates me, and he’s such a great communicator that he always finds the perfect reference or metaphor to help me understand.

Agency Jet is on time to calls and even records them so anyone in my organization can tune in. We communicate over Basecamp, texts, and emails, though we try not to bother each other too much.

Colby is very responsive, and if something needs to be attended to quickly, we can connect. He always asks before doing anything because he understands how much what is out there matters to us as a small business. He’s very straightforward, realistic, and honest.

What did you find most impressive about them?

They made it clear that this was my website and that they were on my team — focused on my success.

Agency Jet has a wealth of experience working with small to large business that they bring to bear for their clients. They know what works and how to make it happen; our success is a large part of theirs. I wanted to do this review because of how phenomenal they are.

Are there any areas they could improve?

I wish we could meet more than once a month, but I’m glad the calls are recorded so I can go back. If I don’t got to everything I want to during those calls, I can ask questions outside of that and I’ll receive a response in 24 hours. They’re very present in those hour-long calls though; there’s no time wasted.

Do you have any advice for potential customers?

Be prepared and go in with an attitude of curiosity. Let them do what they’re good at. If something isn’t working or if something isn’t a good fit, then they’ll change it.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing and all things Digital for a 50+ year old Industrial Pump and Mechanical Contracting company in New Jersey. We service municipal, commercial and industrial firms in NJ, NY, CT and Pennsylvania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet, and what were your goals?

Our organic search performance (ranking) was underperforming relative to the depth and breadth of our service, history and reputation. While we were happy with the look and functionality of our website we knew there were structural issues that were hurting performance that were beyond our scope of knowledge to address and fix.

SOLUTION

How did you select this vendor and what were the deciding factors?

After researching a number of Agencies in the SEO space we invited 3 to meet and present via Zoom. Agency Jet provided a 20+ page assessment of our digital footprint and website build and clearly did the most homework and research in an effort to win our business. Darren, Julie and Colby were very easy to engage with and they listened to our challenges which led to more productive follow-up calls. They beat their competition with extensive industry knowledge, experience, enthusiasm and strong commitment to 100% White Hat SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The heavy lifting started right away with the Agency Jet strategy document which provided a clear path to choosing our most important keywords and content topics. There was no waste or canned questions in this request. It was specific to the information gained during the pitch process so we were working efficiently from the very start. We were able to track progress and see our strategy come to life immediately through their user friendly and proprietary dashboard.

After the keywords were established we provided content topics for Agency Jet to publish on-site and also distribute to relevant third party websites. While the team needed our initial input on Keywords and Content, they also were also able to start fixing our backend immediately based on their own knowledge and experience.

How many people from the vendor's team worked with you, and what were their positions?

Darren (Owner) has been involved from the start and we are confident we can pick up the phone at anytime and he would know the status of our account. He provided an exceptional team which includes a Project Manager, Client Strategist and Director of Client Strategy. Those are our main points of contact that direct a larger team on the backend. They also have a very responsive Finance Department to handle any invoice or payment questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hired Agency Jet to increase website leads and they are delivering on that with double digit increases via Organic Search vs. any prior time period we compare to. We also have fresh content on our website in the form of blog posts and re-writes of previous content. We have seen a measurable lift in Organic Search Traffic which we track on multiple data points through the use of Google Analytics.

Describe their project management style, including communication tools and timeliness.

We are a demanding client and the team does a very good job at providing clear deliverables and meeting deadlines. We have a regularly scheduled project status meeting that is attended by all the team members mentioned above. The dashboard often answers the daily questions and they are extremely quick to respond to phone calls and emails. They also provide video/screenshot answers via email which enhances the sharing of information.

What did you find most impressive or unique about this company?

This is a smart group of people. We have been very impressed with their ability to produce content on complex subject matters that are new to the team. They bring a genuine interest and enthusiasm in learning not just our challenges but how our business and industry operates as a whole. This might seem like an obvious requirement (and not very unique) but it has to be real to sustain itself over months and years.

Are there any areas for improvement or something they could have done differently?

Agency Jet has such a deep offering of services and expertise. As a client I want to make sure I am not missing out on any opportunity that I might not know exists. I want to know that I have been offered everything that will help my business and increase leads. That might be happening organically but a specific meeting and agenda to discuss new services will be my recommendation to them.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for Sock Club. We make high-quality custom socks for businesses that are looking for trade show giveaways, employee appreciation gifts, client prospecting, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet, and what were your goals?

Organic search is a huge source of lead generation for us, and we want to be #1 in search engines for the term "custom socks."

SOLUTION

How did you select this vendor and what were the deciding factors?

AgencyJet offered the most flexible starting plan at an extremely reasonable cost. They were also very transparent and communicative, and we could tell that they were invested in our success.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After the discovery phase, AgencyJet got to work optimizing the content on our site, generating backlinks, posting blog content, and creating videos.

How many people from the vendor's team worked with you, and what were their positions?

Our SEO specialist, Colby, and Project Manager, Shayma, are our main points of contact. They work with contractors for content creation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen incredible results from our efforts with long-tail keywords, and steady improvement on our main metric, which is ranking for "custom socks."

Describe their project management style, including communication tools and timeliness.

Incredibly communicative and fast response time. Great Basecamp dashboard that allows us to see, in real-time, what steps are being taken on our project.

What did you find most impressive or unique about this company?

They have an impressive communication process and genuine interest in our success.

Are there any areas for improvement or something they could have done differently?

I would like to see a roadmap for the next month in our monthly meetings as well as a recap of the previous month's activity.

BACKGROUND

Introduce your business and what you do there.

I'm the president of a payroll processing firm in the Twin Cities area. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We needed help with our digital marketing efforts. We were trying to improve our Google search engine rankings to increase our clients. We were looking for someone to update our website and build us an SEO strategy.

SOLUTION

What was the scope of their involvement?

First, Agency Jet went through a free assessment of what our digital footprint looked like, and they presented areas for improvement. They provided a lot of helpful information before we even committed to anything.

From there, we hired Agency Jet to build our digital marketing strategy with the end goal of increasing our market share. They presented keywords that we could target within our industry, and they showed us their process on how we could accomplish our goals. They put out a game plan on how we could improve our online presence. 

After that, we have implemented Agency Jet’s strategy. Every month, they meet with our team and present their progress — it’s a results-driven campaign. We can see our metrics improving weekly and monthly, and we know where we stand and how we can improve throughout the process. 

What is the team composition?

I’ve worked with Darrin (Founder) and Colby (Lead Project Manager), the main point of contact. 

Additionally, 3–4 other people are present on our monthly calls, and they support us in the background. They implement changes on our website and provide recommendations on how to improve it. They also explain our Google Analytics metrics and suggest ways to improve a particular keyword ranking. 

How did you come to work with Agency Jet?

I found Agency Jet through Google search; I put keywords for digital marketing and SEO, and they continue to pop up. Since that was what I wanted to accomplish, it was a sign that Agency Jet knew what they were doing, so I hired them.

How much have you invested with them?

We have spent roughly $25,000.

What is the status of this engagement?

We started working together in December 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Because of our weekly meetings, I know where we rank for the keywords we’re targeting. Our rankings have improved ever since Agency Jet conducted their initial assessment. We have more than 100 industry-relevant phrases on the first page of Google. 

I can’t argue with the positive results of their work, especially if I compared where we were at the beginning and where we're sitting right now. I can search for our keywords, and they’re really on the first page — Agency Jet is not hiding anything, and we’re paying to see improvement. They've done everything I've asked them to do. 

How did Agency Jet perform from a project management standpoint?

Agency Jet has a project management system in place, and we communicate via email. Every day, I get a list of items that we talked about the other day, and every week I’m receiving updates on our progress for the keywords we’re targeting. 

What did you find most impressive about them?

Agency Jet’s communication skills are phenomenal. They're always available, and they do a great job answering my questions. Additionally, they are excellent at explaining technicalities, which is helpful because I’m only starting to understand digital marketing. They've done everything they promised they would do. 

Are there any areas they could improve?

I honestly can't think of anything. Agency Jet has been transparent and truthful about everything that's happened so far, so we continue to use them.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for Berger Allied Moving & Storage, a national relocation, warehousing and logistics company. One of the main responsibilities of my role is managing the company's SEO and online reputation efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet, and what were your goals?

We originally hired Agency Jet one year ago for two simultaneous projects: a national SEO campaign and IT services for our website. Our goals were to increase our online footprint, as well as to update and optimize our website for speed and security. Since then we have increased our campaign spend, and plan to incorporate local campaigns into our strategy for our 16 nationwide locations.

SOLUTION

How did you select this vendor and what were the deciding factors?

Agency Jet was referred to us by our Director of Information Technology. We interviewed their team, along with two other SEO providers, and chose them for two specific reasons.

• Their mission is to provide transparency, ongoing education and results to their clients. That really spoke to us, as we weren't getting that with previous SEO providers.
• Immediately there was great rapport with their team. They were excited and energetic. We knew they would be a great fit and a great team to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our campaign began with comprehensive research and development completed by Agency Jet, and an informational questionnaire completed by the team here at Berger. Once those initial tasks were finished, we met with the Agency Jet team several times to discuss/learn about our campaign strategy.

We worked together to determine keywords and mapping, content strategy, backlink analysis, mobile-friendly design, broken links and other sitemap issues, local listings, schema, lead tracking, Google Analytics and so much more. Our campaign came with a long list of deliverables such as content and articles, videos and voiceovers, infographics, blogs and a variety of reporting, all while being taught the reason behind the strategy.

How many people from the vendor's team worked with you, and what were their positions?

We have been paired with Colby, an absolute rock-star of a Lead Project Manager who we meet with monthly to go over strategy and success. We also regularly speak with Darrin, the CEO of Agency Jet, on our monthly calls, as well as Artem who is a Client Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Every time we meet with Agency Jet, we are excited to talk about new achievements and milestones. Our organic traffic has improved, phone calls to our business have increased, and several of our keywords have even made it to the first page of Google which is exciting as we've never experienced that in the past.

Describe their project management style, including communication tools and timeliness.

We have virtual meetings with Agency Jet on a monthly basis. That time together is spent discussing trends, learning about SEO, going over reports and analytics, and talking about next steps. Our day-to-day communication is hosted through Basecamp, and our lead project manager is always quick to respond, answer questions and provide proofs for new content or other various campaign items. So quick, in fact, that he keeps us on our toes!

What did you find most impressive or unique about this company?

The most impressive and unique thing that Agency Jet does is educate their clients about SEO throughout the time spent with them. Every time we complete a monthly virtual meeting, I've learned something new. Previous SEO companies had a "set it and forget it" feel. We never really knew what we were paying for and we came out of meetings feeling confused and unsure. With Agency Jet, their honesty and transparency is fantastic. We come out of our meetings feeling confident and comfortable with our choice in partnership.

Are there any areas for improvement or something they could have done differently?

If there is any area for improvement, it would be on our side. Agency Jet works so quickly and efficiently - I wish we could keep up with them!

BACKGROUND

Please describe your company and your position there.

We are custom floorcloth (canvas rug) makers and I am a co-owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet, and what were your goals?

We launched our website in September of 2020 and needed visability.

SOLUTION

How did you select this vendor and what were the deciding factors?

They offered a free analysis and a two-hour consult with the head of the company who happens to be both a sharp business consultant and an excellent salesperson.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The purpose of the engagement was to improve our visibility for 12 keywords. This involved making some changes to our website and a lot of backlink work on the part of Agency Jet. They also helped clean up some technical issues that were interfering with our visibility.

How many people from the vendor's team worked with you, and what were their positions?

Colby Wegter was our project manager (excellent!) and he had a team of assistants.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most of our keywords are now on page one or two on Google.

Describe their project management style, including communication tools and timeliness.

They have a dashboard and we had monthly calls. Other issues were addressed via email correspondence. Colby was very responsive.

What did you find most impressive or unique about this company?

Having worked with other SEO companies in the past, we'd say they're much more professional and delivered results.

Are there any areas for improvement or something they could have done differently?

I thought that their suggestions for website editing were not great - I think they could benefit from better copywriters.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a floristry company that does weddings, large events, and local deliveries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

We needed help with SEO and web development. We created our website ourselves and everyone loved it. We couldn’t get customers to the website to drive sales.

SOLUTION

What was the scope of their involvement?

Agency Jet works on SEO for our site. They also work on our Facebook and Instagram accounts to make sure everything talks to each other. The team performs keyword research, content optimization, and backlinking. Additionally, they fixed a lot of issues that were preventing my site from being recognized by Google.

What is the team composition?

Colby (Lead Project Manager) is my main point of contact. I also work with Darrin (CEO) and few others. 

How did you come to work with Agency Jet?

I did a search for SEO companies. I chose Agency Jet because I wanted a company that had their prices and packages on their website. I was tired of playing the game of people calling me and trying to negotiate pricing. Agency Jet also seemed very reputable.

How much have you invested with them?

We’ve spent $8,000 so far.

What is the status of this engagement?

We started working together in January 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Agency Jet gives me weekly reports on my website and where it’s at with Google rankings. They also tell me how many backlinks they’re putting in and what they’re changing. I can see exactly what’s going on week by week. I’ve seen a huge growth in sales, which I attribute to them.

How did Agency Jet perform from a project management standpoint?

We use Basecamp for project management. We also have video conferencing calls as well.

What did you find most impressive about them?

They’re really out to teach us, not just do the work for us. That’s important to me because of our current situation; we got a grant to do this SEO work because we typically work on weddings, which aren’t happening because of COVID-19. I knew I was going to get a grant for six months of help. After that, we probably wouldn’t have enough money to continue for the next six months until our sales increased.

I wanted a company where I could pay for six months, take 5–6 months off, and finally return. Agency Jet is great about teaching me and letting me know that I own everything they do. Once I go without using them for a few months, I’ll still have everything they’ve done.

Are there any areas they could improve?

No, I can’t think of anything. Everything they do is amazing.

Do you have any advice for potential customers?

My advice is to do your research on SEO companies beforehand. I knew Agency Jet was a good SEO company because I’ve talked to so many bad ones. Be prepared to work with them and set aside the time to utilize their service. They’re very fast and efficient.

BACKGROUND

Introduce your business and what you do there.

Tile This is a tile tools retailer that sells anything you could ever need for tiles, grout, and more. I’m on the sales and marketing side of things, working directly with Agency Jet on our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agency Jet?

About last summer in 2019, we restarted our website from scratch and needed somebody to help us get people to our website. Agency Jet took the lead, and it’s definitely paid off.

SOLUTION

What was the scope of their involvement? 

Agency Jet is responsible for streamlining our SEO to attract more site traffic. They do web pages, videos, and slideshows for us in addition to collaborating on keyword research. They even make sure that we have good backlinks to our website. Anything that we could think of short of PPC, they’ve done. 

Currently, they’re doing an audit of our WordPress site to check its usability. We’re then going to work on revamping our site, getting in the final details to make the UX all the better.

What is the team composition? 

Our outsourced accountant recommended Agency Jet to us. They’d worked with some of her other clients in the past, and all had been good reviews.

How did you come to work with Agency Jet?

I work directly with Colby (Director of Client Strategy). He acts as our project manager and takes care of everything 95% of the time. Once in a while, I’ll interact with Darrin (CEO), too.

How much have you invested with them?

We pay around $4,000 per month, which totals over $50,000 so far.

What is the status of this engagement?

We got everything squared away and started in October 2019, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of people going to our website has gone up tenfold compared to last year, which is much higher. Sales have also increased, though not necessarily as high as we’d like to see. That part is on us. Agency Jet has told us that they can lead the traffic here, but it’s up to us to really capture it. I’m a one-man team at the moment, so that capturing processes has gotten pushed to the back burner for now.

As for the website itself, I’ve gotten some really good feedback from customers about how the website looks, and other employees have said the same.

How did Agency Jet perform from a project management standpoint?

They’re terrific. The team is on top of everything — sometimes to the point where I wonder if it’s necessary! We started off with Basecamp to talk with each other. After I had issues with it, we switched to emailing back and forth. They’ve done a great job since of keeping up to date on tasks.

What did you find most impressive about them?

I’d absolutely say it’s how on top of things they are. That’s the biggest compliment that I can give them.

Are there any areas they could improve?

No, there’s nothing really to say. When it comes to Agency Jet, they’ve filled every void that we were missing from our previous service providers.

Do you have any advice for potential customers?

Just do it. It’s a big investment overall, but it’s totally worth it because you get a company that’s going to work with you. They’re not going to work for you nor do anything without you. But they’ll keep you in the loop 100% of the time. There’s not one thing that you don’t have a say in because they’ll run everything past you.

BACKGROUND

Please describe your company and your position there.

We are a residential remodeling company based in the Minneapolis/St. Paul metropolitan area. I am the CEO and one of the owners

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agency Jet, and what were your goals?

We hired Agency Jet to become more visible to potential customers who were searching the web for a remodeling company. Ultimately this should result in more business.

SOLUTION

How did you select Agency Jet and what were the deciding factors?

We selected Agency Jet after talking with a number of vendors. We felt they would be attentive and they provided examples of other companies they had helped do what we were looking to do.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Meeting with the team to discuss process
2. Timeline to complete each step agreed upon
3. Begin process of designing a program to deliver verifiable results
4. Begin designing new website
5. Website complete
6. Articles and related material written for better exposure
7. Ongoing SEO enhancements to increase search ranking

How many people from the vendor's team worked with you, and what were their positions?

Three people were client facing, although there were more involved

1. Owner
2. SEO manager
3. Website manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO rankings on a weekly basis which have gradually improved. New and better website up and running.

Describe their project management style, including communication tools and timelines.

Monthly call to discuss where we are in SEO and what next steps are. Website meetings along the way to completion. Organized and informative calls.

What did you find most impressive or unique about this company?

Level of detail they go into about their process. They do what they say they are going to do.

Are there any areas for improvement or something they could have done differently?

Not yet. As we get more than six months into the project we would expect leads and traffic to pick up. That will determine success.