Afaao

Afaao is a RevOps and marketing operations consultancy based in Toronto. We help growing B2B teams set up, fix and connect the systems behind their revenue engine, without the cost of hiring a full time ops team.

Most teams we talk to have the right tools but the wrong setup. The CRM doesn't match how sales actually sells, marketing and sales argue about what an MQL is, enrichment tools overwrite good data, leads sit unassigned, and nobody trusts the reports. That's the work we fix.

What we do:
Marketing Ops on HubSpot, Marketo and Pardot, including lifecycle stages, lead scoring, nurture and campaign handoff.
Sales Ops and CRM on Salesforce, HubSpot, Dynamics 365, Pipedrive and Zoho, including cleanup, migrations, pipeline stages and automation.
Customer Success Ops on Gainsight, ChurnZero, Totango and Vitally, including health scores, CTAs, playbooks and ongoing admin support.
Data, enrichment and routing with ZoomInfo, Cognism, Clay, Apollo, 6sense, LeanData and Chili Piper.
Integrations and automation with Zapier, Make, Workato and Segment.
Reporting and attribution with Google Analytics, Looker Studio and Tableau.

How we work: every project starts with a free 30 minute audit call. We send a short written plan with priorities and a clear quote, make the changes in your tools, document everything and hand it over so your team isn't dependent on us. We work on fixed price projects or hourly support, with B2B teams around the world.