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Aesthetic Branding Concepts — Brand Strategy & Web Design for Premium Businesses
Aesthetic Branding Concepts is a Berlin-based boutique brand strategy consultancy founded by Nadine Scheel — executive brand strategist with 25+ years of experience across L'Oréal, Estée Lauder, and luxury retail. We partner with founders, aesthetic medicine practices, founders, premium brands, fashion and cosmetic brands, and growth-stage businesses to build brands that convert.
Our services:
Strategic Website in 5 Days (from €2,900) — Squarespace builds with full brand architecture
Brand Audit (from €500) — clarity on positioning, messaging, and visual identity
Strategic Advisory Retainer — ongoing brand and marketing direction
AI Brand Integration Workshop — future-proof your brand with AI tools
Executive Communication Coaching — for leaders who need to present at the highest level
We specialize in aesthetic medicine, wellness, beauty tech, and professional services — industries where trust, visual credibility, and precise messaging drive client acquisition.
Working language: English and German. Clients served across Germany, Switzerland, Austria, and internationally.
Whether you need a complete brand foundation or a high-converting website delivered in one week — ABC delivers executive-level strategy at the pace your business actually moves.
Based in Berlin. Working globally.
📍 aestheticbrandingconcepts.com
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Year founded
Founded 2016
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Our Story
We are Aesthetic Branding Concepts, a Berlin-based consultancy led by Nadine Scheel with 25+ years in luxury beauty, fashion and retail. Our team blends strategic depth, creative instinct and technical fluency—brand systems, digital infrastructure, AI and performance marketing—to deliver C‑level brand strategy, marketing architecture and digital execution for founders, premium brands and medical aesthetics. Client successes span L'Oréal Luxe, Kiehl's, Zalando and boutique clinics.
What Sets Us Apart
Senior Strategy. No Middle Layer.
25+ years of executive brand experience — L'Oréal, Estée Lauder, COO level — delivered by one specialist. Full brand strategy and conversion-ready websites in 5 days. Serving aesthetic medicine, wellness, and premium service businesses in English and German, Berlin-based and working globally.
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