Adzonix

BACKGROUND

Please describe your company and position.

I am the Manager of Media and Communications of PRIME Meghalaya

Describe what your company does in a single sentence.

We are a stratup incubator called PRIME Meghalaya under the government of Meghalaya that provides grants and loans and other services like mentoring, market connects, media coverage etc to the startups and entrepreneurs of Meghalaya. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adzonix to accomplish?

• Increase following across social media accounts
• Create and edit videos across social media accounts
• Graphic Design for content across social media accounts

SOLUTION

How did you find Adzonix?

Part of PRIME Meghalaya

Why did you select Adzonix over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Adzonix were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adzonix was given the task of handling the content creation across all the social media accounts of PRIME Meghalaya. They included: 

1. Graphic design - Success stories, testimonials, event branding etc
2. Video production - Success stories of PRIME entrepreneurs, event coverage

Key deliverables included

1. 3 static success stories every week
2. 2 video success stories every month
3. Coverage of any events happeining at the PRIME Hub
4. 2 testimonials every week
5. Increase of social media following every month
6. Increase engagement across all social media every month
7. Provide content strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Adzonix did an increadible job improving a lot of parameters across PRIME's social media accounts

1. Instagram following grew from 4k to 8k followers (organically) within 4 months
2. Video production quality greatly improved with content optimized across social media accounts raking up a combine over 300k views 
3. Inquiries to the services PRIME Meghalaya provided increased with increase in walk-ins to the PRIME hub in Meghalaya by 25%
4. Increased sign ups to the Chief Minister's E-Championship Challenge 5.0 getting above 2500 sign ups

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Delivery was excellent, content was provided on time during the 6 months duration for upload without any delays
2. Communication with the team was clear and precise
3. Whatever request was asked of them, they delivered within the requested time period
4. Quality never dimished even if the request was last minute

What was your primary form of communication with Adzonix?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. The team was small, but despite the heavy workload of managing multiple projects, their delivery was always on time.
2. Professionalism shown across the team even if requests were sent last minute
3. Quality of the content whether graphics or video was never compromised

Are there any areas for improvement or something Adzonix could have done differently?

As of now no. The quality Adzonix have shown and delivered combined with their professional team delivered exactly what was needed for us.