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Adywise

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Built for businesses that want more leads, not mor

Adywise is a performance marketing agency running Meta and LinkedIn ad campaigns for US-based roofing and dental businesses, mainly focused on qualified leads, not vanity metrics.

  • Min project size
    $1,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2024

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    Our Story

    Adywise was built to help brands grow through measurable marketing instead of vanity metrics.

    We specialize in performance marketing and lead generation using platforms like Meta and LinkedIn. Our focus is simple, create campaigns that drive qualified leads, scalable growth, and real business results through data-driven strategy and creative execution.

    Quick Facts

    2 years in business

    Tools and Technology

    Zoom
    Asana
    Notion
    Airtable
    Zoho Projects
    Google Drive
    OneDrive
    Zapier
    Make

    Commonly Asked Questions

    Every client gets a dedicated point of contact — no middlemen. We send weekly performance reports covering cost per lead, CTR, ROAS, and total ad spend. Between reports, clients can reach us directly via Slack or WhatsApp for quick updates. We also schedule a monthly strategy call to review results, align on goals, and plan the next phase. Transparency is non-negotiable — you always know exactly where your money is going and what it's returning.

    Onboarding at Adywise is built to get campaigns live fast without skipping the groundwork. Here's how it works: Week 1 — Discovery & Audit We start with a deep-dive call to understand your business, target market, past ad performance, and revenue goals. If you've run ads before, we audit your existing account. We also research your competitors and identify gaps we can exploit. Week 2 — Strategy & Creative We build your full campaign strategy — audience targeting, funnel structure, ad formats, and budget allocation. Ad creatives and copy are developed and sent for your approval before anything goes live. Week 3 — Launch Campaigns go live. We monitor performance closely in the first 48–72 hours and make early adjustments to ensure a strong start. Week 4 — Optimize & Report We analyze early data, cut underperformers, scale what's working, and deliver your first weekly report. By end of month one, you have a clear picture of performance and a roadmap for month two. From the first call to live campaigns, most clients are up and running within 14–21 days.

    How do you measure success? We measure success by one thing: results that grow your business. Impressions and reach are vanity metrics — what actually matters is whether your ad spend is generating qualified leads and booked appointments. Our core success metrics are: Cost Per Lead (CPL) — How much it costs to generate one qualified inquiry. We set a target CPL at the start of every engagement based on your industry and budget, and we optimize relentlessly to hit it. Lead Quality — A cheap lead that never converts is worthless. We track lead-to-appointment and lead-to-close rates in collaboration with your sales team to make sure we're attracting the right people, not just anyone who clicks. Return on Ad Spend (ROAS) — For every dollar put into ads, how many dollars come back. This is the number that tells the real story. Pipeline Growth — Are you seeing more booked calls, consultations, or site visits month over month? We track growth trends, not just single-month snapshots. Every week you receive a report covering all of these. Every month we sit down to review what the numbers mean and what we're doing about them. If a campaign isn't hitting targets, we flag it immediately — we don't wait for a monthly call to tell you something isn't working. Success for us means you keep growing. That's the only metric we ultimately answer to.

    What is your success rate or typical ROI for projects? Results vary by industry, budget, and market — but here's what we consistently aim for and deliver across our client base. For roofing clients, we target a cost per lead between $25–$60 depending on the market and season. A single closed roofing job typically ranges from $8,000–$20,000+, which means even a modest lead volume generates strong returns on ad spend. For dental and cosmetic clients, we target a CPL of $30–$80 for high-intent leads. A single converted cosmetic case — veneers, implants, or smile makeovers — can return 10–20x the cost of acquiring that lead. Across both niches, clients who follow our recommended budget and stay consistent for 60–90 days typically see: 30–50% reduction in CPL within the first 60 days as campaigns optimize 2x–5x ROAS on well-performing campaigns A measurable increase in booked appointments by month two We're transparent about one thing: the first 30 days are a learning phase. Meta's algorithm needs data to optimize, and we need real-world feedback to sharpen targeting. Clients who treat month one as an investment — not an instant return — consistently see the strongest long-term results. We don't overpromise. But we do show up, optimize hard, and back everything with weekly data so you always know where things stand.

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