Advant Technology Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth and managing director of an app marketing company. We essentially help apps gain more downloads. Generally, our customers set targets in terms of downloads and costs. Then, our team decides what channels to use to deliver the end clients’ objectives. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology Ltd?

In one project, we turned to Advant to help us with audio ads. These ads ran within programmatic podcasts and other channels for users to download apps. 

SOLUTION

What was the scope of their involvement?

To kickstart this campaign, we helped Advant understand the target audience associated with the app. We told them the age, demographics, and locations of the audience. From there, they provided us with a plan that could meet our requirements. 

Advant’s deliverables were a good selection of programmatic displays. We wanted a wide variety of people to see and view our audio ads across various publications. For this campaign, we set a target CTR and cost-per-click rate. Overall, its success depended on the impressions that the app gained across publishers and the number of engagements and clicks associated with those impressions. 

What is the team composition?

We mainly worked with two people from their team. One of them brought us to their organization and explained how they worked. For the delivery of the services, we worked with Ben (Advisory Board Member), who managed the project and helped us plan, create reports, and draw insights from the campaign itself. 

How did you come to work with Advant Technology Ltd?

Advant was a referral from a friend. When it came to audio advertising, our team didn’t have the correct skill sets to run a campaign without the help of an organization like Advant. That made the difference: they had extensive experience in an area where we didn’t. 

How much have you invested with them?

We spent around $50,000. 

What is the status of this engagement?

Our partnership lasted from December 2020–February 2021, or around 2–2.5 months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Advant’s reporting helped us understand the effectiveness of our campaign. They successfully helped us track and attribute where the campaign was successful through weekly reports and monthly analyses. On top of that, their team helped us with our ongoing plans. Overall, attribution in the audio ad space was still in its infancy, so their help was truly useful for our campaign. 

How did Advant Technology Ltd perform from a project management standpoint?

In terms of project management, the Advant team was highly attentive to our needs. They checked in on us regularly and never missed a deadline in terms of reporting. Likewise, their resources were super proactive in setting up calls and helping us learn more about the campaign’s effectiveness. Overall, Advant became an extension of our team, and we trusted them, which truly helped the project. 

Meanwhile, the majority of our communication was through emails, though we also used Zoom and Slack. In other words, they gave us plenty of options when it came to communication. 

What did you find most impressive about them?

Advant’s speed and experience were impressive. Speed was extremely important for us, and their experience helped them deliver quickly. 

Are there any areas they could improve?

No, there weren’t any. I had a positive experience with them. 

Do you have any advice for potential customers?

Be as open and transparent as possible about your goals. The more you tell them about the context surrounding your campaign, the more they can help you. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology Ltd?

We needed help with digital media planning and buying.

SOLUTION

What was the scope of their involvement?

They work with a few of our customers to deliver media campaigns that align with the overall client’s brief and objectives. 

What is the team composition?

We’ve been working with Ben (Owner) and with around 2–3 members from his team.

How did you come to work with Advant Technology Ltd?

We were part of the same group as them, and it ended up in this collaboration.

How much have you invested with them?

We’ve spent around €750,000 (approximately $890,000 USD) with them so far.

What is the status of this engagement?

We’ve been working together since November 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Generally, they always hit the KPIs that we’re looking for; we measure that success in the positive response from the clients and the actual numbers of the deliverables.

How did Advant Technology Ltd perform from a project management standpoint?

They’re good at meeting deadlines.

 What did you find most impressive about them?

Advant Technology is great all around. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Give them a good brief and allow them to be creative. 

BACKGROUND

Introduce your business and what you do there.

I’m a managing director at a full-service marketing agency. We devise digital campaigns for our local and international clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology Ltd?

We needed their team to help us with programmatic advertising.

SOLUTION

What was the scope of their involvement?

We’ve partnered with Advant Technology Ltd to have their team support us in generating programmatic campaigns for our agency’s clients. We do dynamic and display banners, native ads, and promotional videos. All of these deliverables are for our clients in different sectors: construction, banking, tourism — basically, every sector there is.

We are currently running a video campaign for one of our tourism clients. Since the pandemic has greatly affected the field of tourism, we are working with Advant Technology to drive lead generation for our client through programmatic advertising.

What is the team composition?

We work with about six people from Advant Technology Ltd: Ben (CEO), three account leaders, and their finance team.

How did you come to work with Advant Technology Ltd?

The British Embassy in Hungary contacted me to recommend a British company who’d like to get in touch with Hungarian companies like ours. I had a phone conversation with Ben — he told me about their services, and I was convinced that they were a professional team. After that, we onboarded them to work with us in different campaigns. We’ve developed a strong working relationship with Advant Technology Ltd through the years.

What is the status of this engagement?

We started in May 2012, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Advant Technology Ltd is 100% reliable; we are very pleased with their work. They’ve helped one of our clients in the tourism industry increase their site traffic through programmatic advertising. They’ve gotten over 20,000 page clicks and a high average session time, which is above the standard rate for a tourism page. If our clients want to achieve statistically significant metrics, they strive to deliver that along with other great solutions.

How did Advant Technology Ltd perform from a project management standpoint?

We mainly communicate and consult with them via Skype. Their team commits to meeting all the deadlines we set. Advant Technology Ltd is also very flexible — they easily adapt to changes that our clients make especially those that are driven by the current COVID-19 situation.

What did you find most impressive about them?

Advant Technology Ltd’s team members are all experts at what they do, and our clients highly trust their professional services. They always use innovative technologies to accomplish our needs, and they always do it in a timely manner.

Are there any areas they could improve?

There’s really nothing else they can improve on —  they deliver everything we need.

Do you have any advice for potential customers?

Just trust their team to get the fantastic service and results you want out of your engagement. They know what’s best for their clients, so be very open to sharing your vision and needs. Advant Technology Ltd is a company that truly deserves every client’s trust.

BACKGROUND

Introduce your business and what you do there.

I am a performance marketing director at a marketing agency. I oversee online marketing-related projects and departments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology Ltd?

We partnered with them for their programmatic advertising expertise.

SOLUTION

What was the scope of their involvement?

Essentially, what Advant Technology Ltd can offer is something that we can also offer. They buy ad spaces on websites and apps that we do not have access to. They also give us access to a specifically targeted methodology that we initially required for a business but is later scaled into other sectors, such as food delivery in the US. It’s not that we lack the ability to target those customers and platforms, but their team can definitely do the job a million times better than us.

Advant Technology Ltd gets all the support materials that we need to introduce new strategies to our existing customers. They execute our programmatic ad campaigns and provide everything we need to materialize those.

What is the team composition?

We work with Ben (CEO).

How did you come to work with Advant Technology Ltd?

Ben’s work was highly recommended to me by a former colleague. I also thought of him as a true expert in this field, so I was happy to hire his team.

How much have you invested with them?

We’ve spent around $100,000–$200,000 so far.

What is the status of this engagement?

We started in January 2016, and our partnership is ongoing.

BACKGROUND

Introduce your business and what you do there.

We're a media agency that deals with Greek clients on media plans for markets that are outside of Greece. There are two companies, and I'm on the board of directors of both. I also work as an employee at the same time for both of them as the director and media director as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology ltd?

We’ve done many things with Advant. They had the digital expertise that we didn’t were able to address various target groups around the globe. For us, it was very important to be able to find a partner who would be a pioneer in the digital space and also able to target different markets.

SOLUTION

What was the scope of their involvement? 

We’ve done several digital and banner campaigns for some of our clients. We have made digital display campaigns for specific sites and include microsites in our campaigns. With the aid of Advant, we were able to deliver and drive traffic to the site. We’ve also made both text and video campaigns online— there have been many, many campaigns.

We had vague briefs, but our starting documents depended on the client we were engaging with. Mostly, it was the budget, timeline, planning, and strategy that we took care of on our end. The buying and implementation were all Advant. They have consulted with us on many strategies as well and did everything for us.

What is the team composition?

There have been 3–4 people recently.

How did you come to work with Advant Technology ltd?

We found them through an ex-colleague who moved to the UK and was working in the media business. We got together with Advant and found that we were on the same track, and that is how we started doing business together.

What is the status of this engagement?

The project started around July 2017, and we are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received good feedback on the quality of the work delivered. What they delivered was much more than we were expecting in some cases. For our clients, they over-delivered above target. One project was for a local company in the dairy industry that is still doing some business with them outside of Greece.

How did Advant Technology ltd perform from a project management standpoint?

They manage the projects through the platforms that they have on their end. They give us ongoing details on the project via the reports that they send to us. We’re able to see how the campaigns they are running are performing. I believe we’ve used Google Data Studio to coordinate that effort.

What did you find most impressive about them?

They hear our needs and try to understand them, which is an important thing.

Are there any areas they could improve?

I think they could be a bit more accurate in many metrics. There is always space for improvement for anyone.

Do you have any advice for potential customers?

We work to find solutions with them rather than creating problems. This was the way in which we tried to find the framework of cooperation that would fit both parties. We weren’t stubborn or stagnant; we were flexible. This made it possible to work with Advant.

BACKGROUND

Introduce your business and what you do there.

I work for a NetSuite and Microsoft Dynamics provider — two ERP solutions. We’re a reseller of ERPs, and we also have a host of software developers internally that create a number of add-ons or modules for those two ERP solutions. Our consultants offer trainings and audits to people of our software solutions, and we have a support team that deals with any issues our customers have. We have a presence in the US and Canada, and we’re based in the UK.

I’m the head of sales and marketing, so I look after the sales and marketing teams in our UK office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Advant Technology ltd?

It was difficult to generate new leads during Coronavirus, and we saw it as an opportunity to utilize digital marketing within our NetSuite portfolio, as it’s quite a big moneymaker for us. We wanted to speak to people who had decision-making power within their businesses. This was the main struggle we were having.

SOLUTION

What was the scope of their involvement?

Advant Technology ltd sat down and went through our requirements in detail to find out what we needed, and then they targeted the niches where our product is best used and who the best decision-makers are. They also suggested using a variety of tools, as they have the expertise, knowledge, and ability necessary to leverage those specific channels.

They ran targeted email campaigns, PPC, SEO, and SEM. Additionally, they identified the websites our targeted demographic was most likely to visit and placed ads on those websites. Finally, they developed a form people can fill out that directs them to the correct white paper of information sheet to educate them on our services.

What is the team composition?

We worked with 4–5 people across the board, but we primarily worked with three people.

How did you come to work with Advant Technology ltd?

Josh (Founder), one of the main directors is my wife’s cousin, and I knew his expertise and knowledge from previous projects and roles were far beyond my marketing abilities. I’d been in marketing for 10+ years, but he knew how to do bits within the digital world that I don’t knowhow to use. He made the introduction to Ben (CEO), who runs the B2B side of the business, while Josh handles the B2C work.

I started talking to Ben before COVID-19 and learned about his knowledge, background, and understanding. We got the conversation going about their business requirements and what we thought we could do with them. It was a bit of a slow burn to get it over the line with my managing director, but once I did, I was confident that they would produce the results I needed.

How much have you invested with them?

We’ve spent £32,000 (approximately $44,400 USD) on the first part of the engagement.

What is the status of this engagement?

We worked together from September 2020–February 2021. There have been conversations about how to push things forward as we finished everything at the end of February, as we had leads coming through and quality people coming to the website and leaving inquiries. We’re looking at an “always-on” campaign, and then potentially some bigger campaigns in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of traffic, we’ve seen a nearly three-fold increase over the past three months attributable to Advant’s SEO work, in conjunction with the work of a third-party.

They produced 140+ leads targeted to decision-makers within our target market. Unfortunately, none of those have converted into proper sales yet, but we have their information, and the information is accurate. We’ve spent money on major campaigns before and received incorrect information like wrong email addresses and telephone numbers. Now, we can get in contact with these people for future campaigns.

How did Advant Technology ltd perform from a project management standpoint?

We had a weekly lead catch-up, and in between those times, we got communication once every 2–3 days from Ben or another resource with an update on what was happening.

The great thing about Advant was that because we were quite new to what we were doing, and our target market was very niche, Advent was able to tweak how much money they were putting in certain channels. Our metrics were flexible, as we weren’t sure how best to target them.

What did you find most impressive about them?

The transparency and honesty around the process and what Advant was trying to do stood out. They didn’t just throw a bunch of cash at things and hope for the best. Rather, they set out to form a long-term relationship by producing meaningful results. They were clear about trying to elongate the campaigns.

We’d had campaigns in the past that lasted 1–2 months and generated one hundred leads, but Advant was focused on prolonging it for as long as possible — delivering three, four, or five months of content that would bring quality leads to us.

At one point, when we were inundated with leads, we asked them to switch off for a few weeks, and they did that. They adapted and made sure we got the best for our money. Often, with marketing firms, you get clouded over with terminology, get handed a piece of paper, and that’s that. Advant Technology really got us value for our money.

Are there any areas they could improve?

Nothing springs to mind, but maybe there could have been a bit more information about their marketing and campaign processes. Perhaps, because of our lack of knowledge, it was on us to reach out and ask the appropriate questions, but this was all very new for us. There was a learning period for us, so an educational piece around exactly what Advant was doing would have been beneficial.

Do you have any advice for potential customers?

Be clear and concise about what exactly you want. Ben is good at being very honest about things. If you’re honest with them from the get-go, then they’ll be honest back. Let Advant know the metrics you want, and then listen to them. They know what they’re talking about, as they deal with some major clients.

Advant looked at this as a long-term game, rather than as a short-term project. Take the time to focus on what you require, and they’ll deliver.

BACKGROUND

Please describe your company and your position there.

PokerStars is the global leader in the online poker industry controlling over two-thirds of the market. I was Global Head of Social Media at the company for over five years. responsible for all content across our platforms and its 5m+ community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advant Technology ltd?

We hired Advant Technology to help promote and activate sponsorship content for both PokerStars and and the Full Tilt brand. This included several videos that featured our ambassadors.

At the time we did not have the internal capabilities or knowledge to implement global campaigns in the digital space for social content.

What were your goals for this project?

Video Views Engagement Reach/Impressions CTR and entrants

SOLUTION

How did you select Advant Technology ltd?

I had worked with Ben @Advant Technology in his previous role and when he set up his own company I was confident that he could deliver the results we required.

Describe the scope of their work in detail.

We required the placement of videos for both the PokerStars and Full Tilt brand in very specific markets and targeted at an 18+ audience in order to be compliant.

What was the team composition?

n/a

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were delighted with the results achieved and continued to use Advant for several years until I left the company. They over delivered on multiple KPI's and delivered exceptional CTR's and completion rates on our content in key markets such as Greece/Denmark/Brazil/Mexico/ Uk and other key European markets.

How effective was the workflow between your team and theirs?

Ben and the team at Advent were always a pleasure to work with. Quick to respond to complicated briefs and activate within days made them an ideal agency to work with.

What did you find most impressive about this company?

They were quick to respond and quick to adapt to real-time data and optimize campaigns. Personable and Professional.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I'm the Director of a tourist office in London, UK. We do destination marketing to increase customer awareness of Poland so that they start to think about visiting the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advant Technology Ltd, and what were your goals?

We were looking for an experienced marketing agency that will help us promote green city breaks in Poland. They created a fantastic video for us which was run not only during the UK campaign but also it was shown in Poland, France, Spain, Sweden and China. It wouldn't happened if the video they provided us wasn't such good quality!

SOLUTION

How did you select this vendor and what were the deciding factors?

We send out an RFP to at least 3 potential suppliers as well as publish it on our website. All suppliers are chosen through tenders.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They run for us a 3 -week marketing campaign across social media platforms gathering at the end over 1 million unique users.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one person - Account Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The camapign was very succesful. Reached around 1.5 million unique users.

How effective was the workflow between your team and theirs?

Very effective. Everything was done on time.

What did you find most impressive or unique about this company?

Without any doubt, the video they made was the best commercial we have ever had.

Are there any areas for improvement or something they could have done differently?

No. I was very happy with their work.

BACKGROUND

Please describe your company and your position there.

Marketing Manager for a watch company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Advant Technology Ltd?

Native and Video Advertising

What were your goals for this project?

Increase brand awareness and sales

SOLUTION

How did you select Advant Technology Ltd?

They offered us innovative solutions that allowed us to extend our reach beyond the activity we were running at the time.

Describe the scope of their work in detail.

Detailed Media Planning including setting objectives and KPIs Implemented tracking and analytics to monitor the campaign Managed service media buying and activation across in-app video advertising and native advertising

What was the team composition?

One account manager One media planner One operations manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Returned a ROAS of 2.8x and generated brand lift at the same time.

How effective was the workflow between your team and theirs?

Quick, effective and easy going

What did you find most impressive about this company?

Their innovative solutions and responsiveness Helped drive sales.

Are there any areas for improvement?

Would be useful to have 60 day payment terms which we get from many of our suppliers