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Lead with Vision and Purpose

We help ambitious organizations grow, innovate and transform combining vision and purpose with strategy and execution, supported by marketing, digital, data, analytics & CRM.

We believe that any organization, large or small, can achieve sustainable, scalable growth.

All it takes are a strong vision and purpose, a consistent strategy founded in market opportunities, innovation and customer needs, making clear choices, ensuring the right capabilities and operating models are in place, and a relentless focus on execution.

As strategy and execution are one and the same.

As strategy, transformation and innovation consultants, we are based in Lausanne, Switzerland but work and think globally.

We believe in a personalized, tailored approach and any strategy design or execution project will take place in close cooperation with yourself and your team.

Areas of expertise:

• Business growth and scaling
• Business transformation
• Digital transformation
• innovation and disruption
• Building authentic, inspiring brands

Key services:

• Vision and purpose
• Strategy definition and design
• Strategy execution and implementation
• Go-to-market planning
• Marketing and branding
• Omnichannel customer experiences
• Data, analytics & CRM

Key industries:

• Medical and digital health
• Tech and starup
• Media and information
• Outdoor & sporting goods
• Financial & fintech
• Consumer goods